Showing posts with label praxis. Show all posts
Showing posts with label praxis. Show all posts

Tuesday, October 12, 2010

Taking Art Seriously: Understanding Studio Research, Bernard Hoffert




Importance of the Visual

The degree to which art is integral to our way of life is scarcely worth noting. Most of us accept without question that access to art, both historic and contemporary, is part of any community and the diversity of contemporary art practice touches almost every aspect of our lives-public, commercial, creative and social. Experimental and media Arts reflect, enhance and influence culture and enrich our daily experience, while individual art choices provide a source of personal fulfillment and satisfaction. At a broader level it is the products of visual culture—the art, design and architecture—which direct our travels; it is the museums, galleries, buildings and spaces of past as well as present visual culture, which shape much of our holiday itinerary and our purpose in traveling. At a panoramic level it is not too extravagant to claim that it is the visual which shapes our experience of the world; every building we enter, every object we use and every image we enjoy is the product of a creative visual impulse, every city is the outcome of conscious aesthetic decisions, some good some bad, some motivated by function not excellence, but all in part visual.

The visual environment is so fundamental that we do not think about it. We accept the outcomes of art, design, architecture and the proliferation of visual forms, but we fail to acknowledge their status. We appreciate and enjoy the individual example, but as a category of learning with its own academic integrity, we do not accord it an equivalent recognition to the sciences, humanities or technologies.

As this paper explains, it is time we took art seriously, accepted it as a domain of knowledge and integrated it and its associated visual forms into the broader context of our knowledge culture.



Art and the Knowledge Environment

Research has become an increasingly important concept in the visual arts. Encouraged by government policy, universities place increased emphasis on research output. Artists and art educators describe art making in terms of research and academic art staff apply for grants as a source of research income. Disciplines known for their creativity are now equally acknowledged for their research. ‘Practice-led’ or ‘practice based’ research is becoming an aspect of research discussion, in part to establish the prestige of academic institutions, but also to link with the push for innovation and new outcomes from research knowledge, as government policies attempt to justify expenditure on research.

The UK tertiary sector has undergone a series of Research Assessment Exercises which evaluated the research outputs nationally. These mechanisms for quality assurance required the demonstration of research outcomes and accountability for research. An academic hierarchy of institutions has resulted from these Exercises along with a system of institutional funding based on research excellence. New Zealand has performed a similar exercise, Australia is about to do the same and other nations may well follow. Integral to this research data gathering is the inclusion of research in visual culture, not research about the visual, undertaken through the humanities, but research in the visual-Art as Research. This discussion contends that research in art and the visual contributes to knowledge in the same way as all disciplines do - research results in new knowledge and the final test of new knowledge is what it contributes to the human condition.



Research and Culture

Consider the relationship between the development of knowledge and its contribution to culture in the following disciplines:

New knowledge in science contributes to new technological development

Benjamin Franklin is well known for his experiments with electricity. In 1746, while watching a summer storm, it occurred to him that lightening looked like an electrical phenomenon, resembling the spark generated from an electrified body in his experiments. His research showed that a pointed object, like a finger or an electrified body attracted electrical discharges. Applying this discovery in nature, he found that lightning was attracted to such objects, confirming his suspicion it was electrical. He then invented the lightning rod - a simple, but effective device to dispel the destructive energy of these electrical impulses. He wrote: “may not the knowledge of this power of points be of use to mankind, in preserving houses, churches, ships and cont, from the stroke of lighting, by directing us to fix on the highest parts of those edifices, upright rods of iron made sharp as a needle…”. The lightning conductor is now integral to technologies associated with building, navigation and the environment (Koestler, 1970).

New knowledge in medicine results in improved health care

In 1879, Louis Pasteur was working on a cure for chicken cholera, a devastating poultry disease that was the nineteenth century version of bird flu. He was injecting healthy chickens with laboratory cultures of the disease and then attempting to treat the infected birds. During the summer his work was delayed for several months, and when he returned to his experiments, he found that chickens injected with the culture which had stood in his laboratory unused through the hot summer months, did not develop all the symptoms of the cholera, but contracted what appeared to be a very mild dose of the disease. Further testing confirmed that the weak culture had vaccinated the chickens against the cholera. Extrapolating from this example, Pasteur initiated a system of preventative medicine which has been integral to healthcare ever since (Koestler, 1970).

New knowledge in microbiology results in improved medical treatment

In 1922 Alexander Fleming was working at St Mary’s hospital in London when by chance he discovered that an active ingredient in nasal mucus, what he identified as lysozyme, had the ability to destroy bacteria. Although it was not a powerful germ killer, it pointed the way for his future research until seven years later he discovered penicillin. This laid the foundations of microbiology and the revolutionary impact antibiotics have had on improved health care ever since (Koestler, 1970).

New knowledge in engineering contributes to better structures and machines

In December 1903 Orville and Wilbur Wright mounted an engine onto a glider they had built and flew for 59 seconds, covering a distance of about 260 metres they effectively launched the aeronautical industry. What was revolutionary about the Wright brothers’ work was neither the glider nor the engine, although each was a significant development on existing technology; it was the shaping and structure of the wing which allowed a pilot to manipulate the aerodynamic impact on the structure while in flight; it was an issue of structural design. The whole aircraft industry reflects the innovations which flowed from their research. (Mc Farland, 1953).

Each of the above developments contributed to the betterment of the human condition; they also contribute within their disciplinary domain to culture. As a result culture improves in intellectual and material terms and we have an enhanced quality of life. Similarly, art produces new knowledge by a parallel contribution to culture, in which new art directly adds to the quality of cultural experience.



Art and Culture

Consider the following examples of developments in art that have contributed to cultural quality and experience:

New knowledge in environmental art contributes to a richer experience of nature

In the early 1840s a number of painters interested in recording the landscape were working in the small village of Barbizon, on the edge of the Forest of Fontainebleau, near Paris. Although not a formal group they are often collectively called the Barbizon painters, due to the similar themes their work conveys in the celebrating of nature and recording the beauty of the landscape. Different artists produced work that fluctuated between realism and romanticism, but each was inspired by working directly from nature. One of the foremost artists associated with Barbizon was Theadore Rousseau, whose painting fell at the more realistic end of the scale. He recognized that the expansion of industry in Paris, the growth of the city beyond its walls and the popular indifference to nature, was devastating the forest. He sucessfully petitioned the Emperor of France, Napoleon III to establish a protected park in the forest and in 1863, 1,097 hectares of the Fontainebleau forest was set aside as a réserve artistique, which could not be exploited commercially. This was the first protected nature reserve and began a world wide movement to preserve the environment, still gaining momentum today. Rousseau and the Barbizon painters had considerable impact in the USA, reflecting the impact of the Hudson River Painters. This celebration of the land contributed, in 1864, to Abraham Lincoln signing a declaration of protection for the Yosemite Valley. In 1872 the American Congress established Yosemite National Park - the world’s first protected wild life reserve and forest. The Barbizon and Hudson River artists succeeded in awakening cultural sensibilities to the pleasures of nature (Chagnon-Burke, 2004).

New knowledge in populist art contributes to a richer experience of popular culture

In Paris in the second half of the nineteenth century a number of artists emerged who celebrated the Parisian nightlife and popular society. Linked mostly with the Impressionists and Post Impressionists, they used cafes, bars, dance halls and theatres as their subjects, shaping some of the most memorable images of early Modernism. Manet’s Bar at the Folies-Bergere (1881) and the Moulin Rouge paintings of Lautrec introduce popular entertainment as the subject of art; the scenes of ballet and opera by Degas show us the world of the Parisian elite as they enjoy the pleasures of the new Garnier Opera House; the paintings by Berthe Morisot provide insights into the more restricted female world, the domestic environment, family and entertainments of the upper middle class. These artists and many others of the period, bring us the everyday world as the content of art, the entertainments, celebrations, private moments and debaucheries, the contemptuous underbelly of polite society which had previously been eschewed by art. This opened the door to popular culture and the richness and diversity of art which deals with the world around us, culminating in the Pop Art of the 1960s and its celebration of modern life. It spawned the vast use of ‘the popular’ as content in advertising, media, films and all of the other offshoot entertainments which enrich our lives; these 19th century artistic insights turned cultural awareness away from high art to the enjoyment of popular culture which is integral to modern living.

New knowledge in art and design contributes to beautifying our surroundings

In 1861 the firm of Marshall, Morris, Faulkner and Co. was formed in London to craft furniture based on truth to materials, celebrating their natural beauty; and simplicity of design, rather than overlays of decoration. Reacting to the excesses of Victorian abundance and poor quality industrial production, William Morris and his friends began what turned into the Arts and Crafts Movement. Their inspiration came from nature and a romanticized notion of Mediaeval times when happy craftsman celebrated their skills in the creation of beauty. The ideal led to a revolution in both art and design with major artists and designers working together to beautify and refine furnishings, revive historic ideals and improve the quality of life. While the social ambitions of the Movement might have fallen short, their aesthetic ideals influenced generations of artists and designers and are integral to craft design today.

New knowledge in perception contributes to richer personal experience

In 1910 in the village of Murnau in the Bavarian Alps, the Russian painter Wassily Kandinsky painted the first intentionally abstract painting, a small watercolour that set him on the pursuit of abstract imagery as the subject matter of art. His book, Concerning the Spiritual in Art, outlines his theories, explaining how abstract colours and forms carried meaning that could enrich our experience. Through the work of Kandinsky, Mondrian, Malevich and the work of other abstract artists, the expressive and communicative power of colour, line, texture and form became evident to a broader audience. Aspects of image construction, previously regarded as the building blocks of meaning, were recognized as having expressive meaning of their own. It was as if a new sensibility had been unleashed as artists, architects and designers of all types adopted the power of colour and simple, direct form to enliven their creations. Abstraction has since become an integral aspect of all visual communication, in which the components of making any image - shape, colour, tone and texture - are as least as important for the message as the image itself. The whole visual spectrum has developed using the perceptual innovations of the early abstractionists (Kandinsky, 1977).

New knowledge in the scope of art contributes to a broader appreciation of culture

The creative excitement of Russia in the early twentieth century is best evidenced through two major design movements, the Suprematists, founded by the painter and designer, Kasimir Malevich and the Constructivists, who are linked most closely with the designer for social needs, Vladimir Tatlin. A major figure who spanned both movements was Isador El Lissitsky, an engineer, architect and designer who, fascinated by the discoveries of science, sought to represent these movements’ inspirational ideas in geometric shapes and composite lines. Lissitsky’s drawings and designs, inspired by speculations on a fourth dimension, provided a conceptual leap into a new way of considering space and introduced visual forms that suggested the interplay of science and life, paralleling the innovations of Kandinsky and Mondrian in their impact on visual culture expressed through typography, architecture and industrial design (Hoffert, 1995).

New knowledge in the application of art contributes to a richer quality of human experience

In 1916 the Expressionist, then Cubist and eventually abstract painter, Piet Mondrian, joined the Dutch group De Stijl, which combined artists and designers in a search for a style that represented the needs of the twentieth century. Influenced by the Theosophical teachings of Madam Blavatsky and using the terminology of the philosopher, H J M Schoenmaekers, Mondrian refined his visual language to the artists’ primaries, red, yellow and blue and the tones, black grey and white. This was the language of his art for the remainder of his life, used in different formal relationships and always built around a formal geometric basis. Mondrian and his colleagues defined a style of design which has permeated the last 80 years, applied through architecture and interiors, furniture and fabrics. Who has not walked on Mondrian linoleum or worn a Mondrian jumper? So strong was the impact of De Stijl that its characteristic design is better known today than it was when it was begun in the 1920s (Hoffert, 1995).

The list of additions to art knowledge is almost endless, the innovations of Russolo’s noise music in the development of pop; the impact of Futurist theatre on modern performance, both as theatre and as art; the insights of Surrealist and Pop Artists which have fed advertising, media and now multimedia imagery. All demonstrate the vast contribution that research in art has made to culture; new knowledge has been developed in art and this has led to development, enrichment, diversification and expansion in culture at large.

These examples demonstrate that while art contributes to culture, within the domain of its discipline, it also creates new knowledge which enables/inspires other disciplines to contribute to culture within their domains. Both functions are research developments, evolving from art practice. In recognizing this, the challenge becomes to establish the academic infrastructure and a research methodology through which art can be undertaken as research in university degrees; to allow practice based research the same recognition and status accorded other research. To achieve this is a major task of art education.



A Proposal for Research Degrees in Art

As mentioned earlier, increasingly art schools are addressing the research potential of visual culture; in the UK research in art was integral to the Research Assessment exercises and the same will be the case in Australia.

Research degrees in art practice have been established at Master’s level since the 1980s and studio-based PhD degrees emerged during the 1990s in the UK and Australia, attracting major artists and artist-academics as well as younger artists using the university context, with its seminars, critiques and interrogative engagement, as a means of further their practice.

The Faculty of Art & Design at Monash University has been developing formats for research degrees in art and design for the last fifteen years. Monash is one of Australia’s major research universities and all its academic disciplines are required to contribute to the university’s research objectives. The Faculty addressed this demand by developing an approach to visual research which has developed into the largest, practice based research degree program in the country and one of the largest in the world. The problem was to recognize the quality and achievement of professional visual production and to reformulate art production as research without compromising its quality as art.

The Monash research degree program is structured around an exhibition, which is the outcome of the research process. This is supported by a dissertation which bridges the expectations of professional art practice and university expectations of PhD degrees, to contextualize the visual research. Coursework components facilitate the integration of practice and theory, but the dominant emphasis is on the development of a body of studio research, for examination. With over 250 candidates at Masters and PhD level, the program’s success has been as a result of the support system developed to translate the expectations of professional art practice into research. The methodology coursework subjects explore issues of terminology and ways for visual research to be contextualized, to demonstrate its innovation. They also develop a theoretical context by which professional production can be taken further into the realms of research and cultural production. Seminars and critiques underpin the creative interaction within the program. The outcome has been a community of artist-scholars who create, discuss and critique each other’s art as part of the process of enhancing their visual output. They are art professionals who use their visual exploration to inspire visual research, using the academic experience to build and enhance their understanding of and contribution to visual culture. Art becomes an equal partner in the academic disciplines of the academy as a bastion of research and innovation within society.

‘Taking Art Seriously’ means we understand not just its creative potential, but how we can use its research knowledge to contribute, parallel to other disciplines, in the development of culture.

above copied from:http://artandeducation.net/papers/view/21

Saturday, August 23, 2008

The Practice of Everyday Life, Michel de Certeau


General Introduction

This essay is part of a continuing investigation of the ways in which users-commonly assumed to be passive and guided by established rules-operate. The point is not so much to discuss this elusive yet fundamental subject as to make such a discussion possible; that is, by means of inquiries and hypotheses, to indicate pathways for further research. This goal will be achieved if everyday practices, "ways of operating" or doing things, no longer appear as merely the obscure background of social activity, and if a body of theoretical questions, methods, categories, and perspectives, by penetrating this obscurity, make it possible to articulate them.

The examination of such practices does not imply a return to individuality. The social atomism which over the past three centuries has served as the historical axiom of social analysis posits an elementary unit-the individual-on the basis of which groups are supposed to be formed and to which they are supposed to be always reducible. This axiom, which has been challenged by more than a century of sociological, economic, anthropological, and psychoanalytic research, (although in history that is perhaps no argument) plays no part in this study. Analysis shows that a relation (always social) determines its terms, and not the reverse, and that each individual is a locus in which an incoherent (and often contradictory) plurality of such relational determinations interact. Moreover, the question at hand concerns modes of operation or schemata of action, and not directly the subjects (or persons) who are their authors or vehicles. It concerns an operational logic whose models may go as far back as the age-old ruses of fishes and insects that disguise or transform themselves in order to survive, and which has in any case been concealed by the form of rationality currently dominant in Western culture. The purpose of this work is to make explicit the systems of operational combination (les combinatoires d'operations) which also compose a "culture," and to bring to light the models of action characteristic of users whose status as the dominated element in society (a status that does not mean that they are either passive or docile) is concealed by the euphemistic term "consumers." Everyday life invents itself by poaching in countless ways on the property of others.

1. Consumer production

Since this work grew out of studies of "popular culture" or marginal groups,[1] the investigation of everyday practices was first delimited negatively by the necessity of not locating cultural difference in groups associated with the "counter-culture"-groups that were already singled out, often privileged, and already partly absorbed into folklore-and that were no more than symptoms or indexes. Three further, positive determinations were particularly important in articulating our research.

Usage, or consumption

Many, often remarkable, works have sought to study the representations of a society, on the one hand, and its modes of behavior, on the other. Building on our knowledge of these social phenomena, it seems both possible and necessary to determine the use to which they are put by groups or individuals. For example, the analysis of the images broadcast by television (representation) and of the time spent watching television (behavior) should be complemented by a study of what the cultural consumer "makes" or "does" during this time and with these images. The same goes for the use of urban space, the products purchased in the supermarket, the stories and legends distributed by the newspapers, and so on.

The "making" in question is a production, a Poiesis[2] -but a hidden one, because it is scattered over areas defined and occupied by systems of "production" (television, urban development, commerce, etc.), and because the steadily increasing expansion of these systems no longer leaves "consumers" any place in which they can indicate what they make or do with the products of these systems. To a rationalized, expansionist and at the same time centralized, clamorous, and spectacular production corresponds another production, called "consumption." The latter is devious, it is dispersed, but it insinuates itself everywhere, silently and almost invisibly, because it does not manifest itself through its own products, but rather through its ways of using the products imposed by a dominant economic order.

For instance, the ambiguity that subverted from within the Spanish colonizers' "success" in imposing their own culture on the indigenous Indians is well known. Submissive, and even consenting to their subjection, the Indians nevertheless often made of the rituals, representations, and laws imposed on them something quite different from what their conquerors had in mind; they subverted them not by rejecting or altering them, but by using them with respect to ends and references foreign to the system they had no choice but to accept. They were other within the very colonization that outwardly assimilated them; their use of the dominant social order deflected its power, which they lacked the means to challenge; they escaped it without leaving it. The strength of their difference lay in procedures of "consumption." To a lesser degree, a similar ambiguity creeps into our societies through the use made by the "common people" of the culture disseminated and imposed by the elites" producing the language.

The presence and circulation of a representation (taught by preachers, educators, and popularizers as the key to socioeconomic advancement) tells us nothing about what it is for its users. We must first analyze its manipulation by users who are not its makers. Only then can we gauge the difference or similarity between the production of the image and the secondary production hidden in the process of its utilization.

Our investigation is concerned with this difference. It can use as its theoretical model the construction of individual sentences with an established vocabulary and syntax. In linguistics, "performance" and "competence" are different: the act of speaking (with all the enunciative strategies that implies) is not reducible to a knowledge of the language. By adopting the point of view of enunciation-which is the subject of our study-we privilege the act of speaking; according to that point of view, speaking operates within the field of a linguistic system; it effects an appropriation, or reappropriation, of language by its speakers; it establishes a present relative to a time and place; and it posits a contract with the other (the interlocutor) in a network of places and relations. These four characteristics of the speech act[3] can be found in many other practices (walking, cooking, etc.). An objective is at least adumbrated by this parallel, which is, as we shall see, only partly valid. Such an objective assumes that (like the Indians mentioned above) users make (bricolent) innumerable and infinitesimal transformations of and within the dominant cultural economy in order to adapt it to their own interests and their own rules. We must determine the procedures, bases, effects, and possibilities of this collective activity.

The procedures of everyday creativity

A second orientation of our investigation can be explained by reference to Michel Foucault's Discipline and Punish. In this work, instead of analyzing the apparatus exercising power (i.e., the localizable, expansionist, repressive, and legal institutions), Foucault analyzes the mechanisms (dispositifs) that have sapped the strength of these institutions and surreptitiously reorganized the functioning of power: "miniscule" technical procedures acting on and with details, redistributing a discursive space in order to make it the means of a generalized "discipline" (surveillance).[4] This approach raises a new and different set of problems to be investigated. Once again, however, this "microphysics of power" privileges the productive apparatus (which produces the "discipline"), even though it discerns in "education" a system of "repression" and shows how, from the wings as it were, silent technologies determine or short-circuit institutional stage directions. If it is true that the grid of "discipline" is everywhere becoming clearer and more extensive, it is all the more urgent to discover how an entire society resists being reduced to it, what popular procedures (also "miniscule" and quotidian) manipulate the mechanisms of discipline and conform to them only in order to evade them, and finally, what "ways of operating" form the counterpart, on the consumer's (or "dominee's"?) side, of the mute processes that organize the establishment of socioeconomic order.

These "ways of operating" constitute the innumerable practices by means of which users reappropriate the space organized by techniques of sociocultural production. They pose questions at once analogous and contrary to those dealt with in Foucault's book: analogous, in that the goal is to perceive and analyze the microbe-like operations proliferating within technocratic structures and deflecting their functioning by means of a multitude of "tactics" articulated in the details of everyday life; contrary, in that the goal is not to make clearer how the violence of order is transmuted into a disciplinary technology, but rather to bring to light the clandestine forms taken by the dispersed, tactical, and makeshift creativity of groups or individuals already caught in the nets of "discipline:" Pushed to their ideal limits, these procedures and ruses of consumers compose the network of an antidiscipline[5] which is the subject of this book.

The formal structure of practice

It may be supposed that these operations-multiform and fragmentary, relative to situations and details, insinuated into and concealed within devices whose mode of usage they constitute, and thus lacking their own ideologies or institutions-conform to certain rules. In other words, there must be a logic of these practices. We are thus confronted once again by the ancient problem: What is an art or "way of making"? From the Greeks to Durkheim, a long tradition has sought to describe with precision the complex (and not at all simple or "impoverished") rules that could account for these operations.[6] From this point of view, "popular culture," as well as a whole literature called "popular,"[7] take on a different aspect: they present themselves essentially as "arts of making" this or that, i.e., as combinatory or utilizing modes of consumption. These practices bring into play a "popular" ratio, a way of thinking invested in a way of acting, an art of combination which cannot be dissociated from an art of using.

In order to grasp the formal structure of these practices, I have carried out two sorts of investigations. The first, more descriptive in nature, has concerned certain ways of making that were selected according to their value for the strategy of the analysis, and with a view to obtaining fairly differentiated variants: readers' practices, practices related to urban spaces, utilizations of everyday rituals, re-uses and functions of the memory through the "authorities" that make possible (or permit) everyday practices, etc. In addition, two related investigations have tried to trace the intricate forms of the operations proper to the recompositon of a space (the Croix-Rousse quarter in Lyons) by familial practices, on the one hand, and on the other, to the tactics of the art of cooking, which simultaneously organizes a network of relations, poetic ways of "making do" (bricolage), and a re-use of marketing structures.[8]

The second series of investigations has concerned the scientific literature that might furnish hypotheses allowing the logic of unselfconscious thought to be taken seriously. Three areas are of special interest. First, sociologists, anthropologists, and indeed historians (from E. Goffman to P. Bourdieu, from Mauss to M. DÈtienne, from J. Boissevain to E. 0. Laumann) have elaborated a theory of such practices, mixtures of rituals and makeshifts (bricolages), manipulations of spaces, operators of networks.[9] Second, in the wake of J. Fishman's work, the ethnomethodological and sociolinguistic investigations of H. Garfinkel, W. Labov, H. Sachs, E. A. Schegloff, and others have described the procedures of everyday interactions relative to structures of expectation, negotiation, and improvisation proper to ordinary language.[10]

Finally, in addition to the semiotics and philosophies of "convention" (from O. Ducrot to D. Lewis),[11] we must look into the ponderous formal logics and their extension, in the field of analytical philosophy, into the domains of action (G. H. von Wright, A. C. Danto, R. J. Bernstein),[12] time (A. N. Prior, N. Rescher and J. Urquhart),[13] and modalisation (G. E. Hughes and M. J. Cresswell, A. R. White).[14] These extensions yield a weighty apparatus seeking to grasp the delicate layering and plasticity of ordinary language, with its almost orchestral combinations of logical elements (temporalization, modalization, injunctions, predicates of action, etc.) whose dominants are determined in turn by circumstances and conjunctural demands. An investigation analogous to Chomsky's study of the oral uses of language must seek to restore to everyday practices their logical and cultural legitimacy, at least in the sectors-still very limited-in which we have at our disposal the instruments necessary to account for them.[15] This kind of research is complicated by the fact that these practices themselves alternately exacerbate and disrupt our logics. Its regrets are like those of the poet, and like him, it struggles against oblivion: "And I forgot the element of chance introduced by circumstances, calm or haste, sun or cold, dawn or dusk, the taste of strawberries or abandonment, the half-understood message, the front page of newspapers, the voice on the telephone, the most anodyne conversation, the most anonymous man or woman, everything that speaks, makes noise, passes by, touches us lightly, meets us head on."[16]

The marginality of a majority

These three determinations make possible an exploration of the cultural field, an exploration defined by an investigative problematics and punctuated by more detailed inquiries located by reference to hypotheses that remain to be verified. Such an exploration will seek to situate the types of operations characterizing consumption in the framework of an economy, and to discern in these practices of appropriation indexes of the creativity that flourishes at the very point where practice ceases to have its own language.

Marginality is today no longer limited to minority groups, but is rather massive and pervasive; this cultural activity of the non-producers of culture, an activity that is unsigned, unreadable, and unsymbolized, remains the only one possible for all those who nevertheless buy and pay for the showy products through which a productivist economy articulates itself. Marginality is becoming universal. A marginal group has now become a silent majority.

That does not mean the group is homogeneous. The procedures allowing the re-use of products are linked together in a kind of obligatory language, and their functioning is related to social situations and power relationships. Confronted by images on television, the immigrant worker does not have the same critical or creative elbow-room as the average citizen. On the same terrain, his inferior access to information, financial means, and compensations of all kinds elicits an increased deviousness, fantasy, or laughter. Similar strategic deployments, when acting on different relationships of force, do not produce identical effects. Hence the necessity of differentiating both the "actions" or "engagements" (in the military sense) that the system of products effects within the consumer grid, and the various kinds of room to maneuver left for consumers by the situations in which they exercise their "art."

The relation of procedures to the fields of force in which they act must therefore lead to a polemological analysis of culture. Like law (one of its models), culture articulates conflicts and alternately legitimizes, displaces, or controls the superior force. It develops in an atmosphere of tensions, and often of violence, for which it provides symbolic balances, contracts of compatibility and compromises, all more or less temporary. The tactics of consumption, the ingenious ways in which the weak make use of the strong, thus lend a political dimension to everyday practices.

2. The tactics of practice

In the course of our research, the scheme, rather too neatly dichotomized, of the relations between consumers and the mechanisms of production has been diversified in relation to three kinds of concerns: the search for a problematics that could articulate the material collected; the description of a limited number of practices (reading, talking, walking, dwelling, cooking, etc.) considered to be particularly significant; and the extension of the analysis of these everyday operations to scientific fields apparently governed by another kind of logic. Through the presentation of our investigation along these three lines, the overly schematic character of the general statement can be somewhat nuanced.

Trajectories, tactics, and rhetorics

As unrecognized producers, poets of their own acts, silent discoverers of their own paths in the jungle of functionalist rationality, consumers produce through their signifying practices something that might be considered similar to the "wandering lines" ("lignes derre") drawn by the autistic children studied by F. Deligny[17]: "indirect" or "errant" trajectories obeying their own logic. In the technocratically constructed, written, and functionalized space in which the consumers move about, their trajectories form unforeseeable sentences, partly unreadable paths across a space. Although they are composed with the vocabularies of established languages (those of television, newspapers, supermarkets, or museum sequences) and although they remain subordinated to the prescribed syntactical forms (temporal modes of schedules, paradigmatic orders of spaces, etc.), the trajectories trace out the ruses of other interests and desires that are neither determined nor captured by the systems in which they develop.[18]

Even statistical investigation remains virtually ignorant of these trajectories, since it is satisfied with classifying, calculating, and putting into tables the "lexical" units which compose them but to which they cannot be reduced, and with doing this in reference to its own categories and taxonomies. Statistical investigation grasps the material of these practices, but not their form; it determines the elements used, but not the "phrasing" produced by the bricolage (the artisan-like inventiveness) and the discursiveness that combine these elements, which are all in general circulation and rather drab. Statistical inquiry, in breaking down these "efficacious meanderings" into units that it defines itself, in reorganizing the results of its analyses according to its own codes, "finds" only the homogenous. The power of its calculations ties in its ability to divide, but it is precisely through this analytic fragmentation that it loses sight of what it claims to seek and to represent.[19]

"Trajectory" suggests a movement, but it also involves a plane projection, a flattening out. It is a transcription. A graph (which the eye can master) is substituted for an operation; a line which can be reversed (i.e., read in both directions) does duty for an irreversible temporal series, a tracing for acts. To avoid this reduction, I resort to a distinction between tactics and strategies.

I call a "strategy" the calculus of force-relationships which becomes possible when a subject of will and power (a proprietor, an enterprise, a city, a scientific institution) can be isolated from an "environment." A strategy assumes a place that can be circumscribed as proper (propre) and thus serve as the basis for generating relations with an exterior distinct from it (competitors, adversaries, "clienteles," "targets," or "objects" of research). Political, economic, and scientific rationality has been constructed on this strategic model.

I call a "tactic," on the other hand, a calculus which cannot count on a "proper" (a spatial or institutional localization), nor thus on a borderline distinguishing the other as a visible totality. The place of a tactic belongs to the other.[20] A tactic insinuates itself into the other's place, fragmentarily, without taking it over in its entirety, without being able to keep it at a distance. It has at its disposal no base where it can capitalize on its advantages, prepare its expansions, and secure independence with respect to circumstances. The "proper" is a victory of space over time. On the contrary, because it does not have a place, a tactic depends on time-it is always on the watch for opportunities that must be seized "on the wing." Whatever it wins, it does not keep. It must constantly manipulate events in order to turn them into "opportunities." The weak must continually turn to their own ends forces alien to them. This is achieved in the propitious moments when they are able to combine heterogeneous elements (thus, in the supermarket, the housewife confronts heterogeneous and mobile data-what she has in the refrigerator, the tastes, appetites, and moods of her guests, the best buys and their possible combinations with what she already has on hand at home, etc.); the intellectual synthesis of these given elements takes the form, however, not of a discourse, but of the decision itself, the act and manner in which the opportunity is "seized."

Many everyday practices (talking, reading, moving about, shopping, cooking, etc.) are tactical in character. And so are, more generally, many "ways of operating": victories of the "weak" over the "strong" (whether the strength be that of powerful people or the violence of things or of an imposed order, etc.), clever tricks, knowing how to get away with things, "hunter's cunning," maneuvers, polymorphic simulations, joyful discoveries, poetic as well as warlike. The Greeks called these "ways of operating" metis.[21] But they go much further back, to the immemorial intelligence displayed in the tricks and imitations of plants and fishes. From the depths of the ocean to the streets of modern megalopolises, there is a continuity and permanence in these tactics.

In our societies, as local stabilities break down, it is as if, no longer fixed by a circumscribed community, tactics wander out of orbit, making consumers into immigrants in a system too vast to be their own, too tightly woven for them to escape from it. But these tactics introduce a Brownian movement into the system. They also show the extent to which intelligence is inseparable from the everyday struggles and pleasures that it articulates. Strategies, in contrast, conceal beneath objective calculations their connection with the power that sustains them from within the stronghold of its own "proper" place or institution.

The discipline of rhetoric offers models for differentiating among the types of tactics. This is not surprising, since, on the one hand, it describes the "turns" or tropes of which language can be both the site and the object, and, on the other hand, these manipulations are related to the ways of changing (seducing, persuading, making use of) the will of another (the audience).[22] For these two reasons, rhetoric, the science of the "ways of speaking," offers an array of figure-types for the analysis of everyday ways of acting even though such analysis is in theory excluded from scientific discourse. Two logics of action (the one tactical, the other strategic) arise from these two facets of practicing language. In the space of a language (as in that of games), a society makes more explicit the formal rules of action and the operations that differentiate them.

In the enormous rhetorical corpus devoted to the art of speaking or operating, the Sophists have a privileged place, from the point of view of tactics. Their principle was, according to the Greek rhetorician Corax, to make the weaker position seem the stronger, and they claimed to have the power of turning the tables on the powerful by the way in which they made use of the opportunities offered by the particular situation.[23] Moreover, their theories inscribe tactics in a long tradition of reflection on the relationships between reason and particular actions and situations. Passing by way of The Art of War by the Chinese author Sun Tzu[24] or the Arabic anthology, The Book of Tricks,[25] this tradition of a logic articulated on situations and the will of others continues into contemporary sociolinguistics.

Reading, talking, dwelling, cooking, etc.

To describe these everyday practices that produce without capitalizing, that is, without taking control over time, one starting point seemed inevitable because it is the "exorbitant" focus of contemporary culture and its consumption: reading. From TV to newspapers, from advertising to all sorts of mercantile epiphanies, our society is characterized by a cancerous growth of vision, measuring . everything by its ability to show or be shown and transmuting communication into a visual journey. It is a sort of epic of the eye and of the impulse to read. The economy itself, transformed into a "semeiocracy"[26], encourages a hypertrophic development of reading. Thus, for the binary set production-consumption, one would substitute its more general equivalent: writing-reading. Reading (an image or a text), moreover, seems to constitute the maximal development of the passivity assumed to characterize the consumer, who is conceived of as a voyeur (whether trogiodytic or itinerant) in a "show biz society."[27]

In reality, the activity of reading has on the contrary all the characteristics of a silent production: the drift across the page, the metamorphosis of the text effected by the wandering eyes of the reader, the improvisation and expectation of meanings inferred from a few words, leaps over written spaces in an ephemeral dance. But since he is incapable of stockpiling (unless he writes or records), the reader cannot protect himself against the erosion of time (while reading, he forgets himself and he forgets what he has read) unless he buys the object (book, image) which is no more than a substitute (the spoor or promise) of moments 'lost" in reading. He insinuates into another person's text the ruses of pleasure and appropriation: he poaches on it, is transported into it, pluralizes himself in it like the internal rumblings of one's body. Ruse, metaphor, arrangement, this production is also an "invention" of the memory. Words become the outlet or product of silent histories. The readable transforms itself into the memorable: Barthes reads Proust in Stendhal's text;[28] the viewer reads the landscape of his childhood in the evening news. The thin film of writing becomes a movement of strata, a play of spaces. A different world (the reader's) slips into the author's place.

This mutation makes the text habitable, like a rented apartment. It transforms another person's property into a space borrowed for a moment by a transient. Renters make comparable changes in an apartment they furnish with their acts and memories; as do speakers, in the language into which they insert both the messages of their native tongue and, through their accent, through their own "turns of phrase," etc., their own history; as do pedestrians, in the streets they fill with the forests of their desires and goals. In the same way the users of social codes turn them into metaphors and ellipses of their own quests. The ruling order serves as a support for innumerable productive activities, while at the same time blinding its proprietors to this creativity (like those "bosses" who simply can't see what is being created within their own enterprises).[29] Carried to its limit, this order would be the equivalent of the rules of meter and rhyme for poets of earlier times: a body of constraints stimulating new discoveries, a set of rules with which improvisation plays.

Reading thus introduces an "art" which is anything but passive. It resembles rather that art whose theory was developed by medieval poets and romancers: an innovation infiltrated into the text and even into the terms of a tradition. Imbricated within the strategies of modernity (which identify creation with the invention of a personal language, whether cultural or scientific), the procedures of contemporary consumption appear to constitute a subtle art of "renters" who know how to insinuate their countless differences into the dominant text. In the Middle Ages, the text was framed by the four, or seven, interpretations of which it was held to be susceptible. And it was a book. Today, this text no longer comes from a tradition. It is imposed by the generation of a productivist technocracy. It is no longer a referential book, but a whole society made into a book, into the writing of the anonymous law of production.

It is useful to compare other arts with this art of readers. For example, the art of conversationalists: the rhetoric of ordinary conversation consists of practices which transform "speech situations," verbal productions in which the interlacing of speaking positions weaves an oral fabric without individual owners, creations of a communication that belongs to no one. Conversation is a provisional and collective effect of competence in the art of manipulating "commonplaces" and the inevitability of events in such a way as to make them "habitable"[30]

But our research has concentrated above all on the uses of space,[31] on the ways of frequenting or dwelling in a place, on the complex processes of the art of cooking, and on the many ways of establishing a kind of reliability within the situations imposed on an individual, that is, of making it possible to live in them by reintroducing into them the plural mobility of goals and desires-an art of manipulating and enjoying.[32]

Extensions: prospects and politics

The analysis of these tactics was extended to two areas marked out for study, although our approach to them changed as the research proceeded: the first concerns prospects, or futurology, and the second, the individual subject in political life.

The "scientific" character of futurology poses a problem from the very start. If the objective of such research is ultimately to establish the intelligibility of present reality, and its rules as they reflect a concern for coherence, we must recognize, on the one hand, the nonfunctional status of an increasing number of concepts, and on the other, the inadequacy of procedures for thinking about, in our case, space. Chosen here as an object of study, space is not really accessible through the usual political and economic determinations; besides, futurology provides no theory of space.[33] The metaphorization of the concepts employed, the gap between the atomization characteristic of research and the generalization required in reporting it, etc., suggest that we take as a definition of futurological discourse the "simulation" that characterizes its method.

Thus in futurology we must consider: (1) the relations between a certain kind of rationality and an imagination (which is in discourse the mark of the locus of its production); (2) the difference between, on the one hand, the tentative moves, pragmatic ruses, and successive tactics that mark the stages of practical investigation and, on the other hand, the strategic representations offered to the public as the product of these operations.[34]

In current discussions, one can discern the surreptitious return of a rhetoric that metaphorizes the fields "proper" to scientific analysis, while, in research laboratories, one finds an increasing distance between actual everyday practices (practices of the same order as the art of cooking) and the "scenarios" that punctuate with utopian images the hum of operations in every laboratory: on the one hand, mixtures of science and fiction; on the other, a disparity between the spectacle of overall strategies and the opaque reality of local tactics. We are thus led to inquire into the "underside" of scientific activity and to ask whether it does not function as a collage-juxtaposing, but linking less and less effectively, the theoretical ambitions of the discourse with the stubborn persistence of ancient tricks in the everyday work of agencies and laboratories. In any event, this split structure, observable in so many administrations and companies, requires us to rethink all the tactics which have so far been neglected by the epistemology of science.

The question bears on more than the procedures of production: in a different form, it concerns as well the status of the individual in technical systems, since the involvement of the subject diminishes in proportion to the technocratic expansion of these systems. Increasingly constrained, yet less and less concerned with these vast frameworks, the individual detaches himself from them without being able to escape them and can henceforth only try to outwit them, to pull tricks on them, to rediscover, within an electronicized and computerized megalopolis, the "art" of the hunters and rural folk of earlier days. The fragmentation of the social fabric today lends a political dimension to the problem of the subject. In support of this claim can be adduced the symptoms represented by individual conflicts and local operations, and even by ecological organizations, though these are preoccupied primarily with the effort to control relations with the environment collectively. These ways of reappropriating the product-system, ways created by consumers, have as their goal a therapeutics for deteriorating social relations and make use of techniques of re-employment in which we can recognize the procedures of everyday practices. A politics of such ploys should be developed. In the perspective opened up by Freud's Civilization and Its Discontents, such a politics should also inquire into the public ("democratic") image of the microscopic, multiform, and innumerable connections between manipulating and enjoying, the fleeting and massive reality of a social activity at play with the order that contains it.

Witold Gombrowicz, an acute visionary, gave this politics its herothe anti-hero who haunts our research-when he gave a voice to the small-time official (Musil's "man without qualities" or that ordinary man to whom Freud dedicated Civilization and Its Discontents) whose refrain is "When one does not have what one wants, one must want what one has": "I have had, you see, to resort more and more to very small, almost invisible pleasures, little extras.... You've no idea how great one becomes with these little details, it's incredible how one grows."[35]

Notes

[1] See M. de Certeau, La Prise de parole (Paris: DDB, 1968); La Possession de Loudun (Paris: Julliard-Gallimard, 1970); L'Absent de l'histoire (Paris: Mame, 1973); La Culture au pluriel (Paris: UGE IO/ 18, 1974); Une Politique de la langue (with D. Julia and J. Revel) (Paris: Gailimard, 1975); etc.

[2] From the Greek poiein "to create, invent, generate."

[3] See Emile Benveniste, Problemes de linguistique generate (Paris: Gallimard, 1966), 1, 251-266.

[4] Michel Foucault, Surveiller et punir (Paris: Gallimard, 1975); Discipline and Punish, trans. A. Sheridan (New York: Pantheon, 1977).

[5] From this point of view as well, the works of Henri Lefebvre on everyday life constitute a fundamental source.

[6] On art, from the Encyclopidie to Durkheim, see below pp. 66-68.

[7] For this literature, see the booklets mentioned in Le Livre dans la vie quotidienne (Paris: BibliothÈque Nationale, 1975) and in Genevieve Bolleme, La Bible bleue, Anthologie d'une litterature "populaire" (Paris: Flammarion, 1975),141-379.

[8] The first of these two monographs was written by Pierre Mayol, the second by Luce Giard (on the basis of interviews made by Marie Ferrier). See L'Invention du quotidian, 11, Luce Giard and Pierre Mayol, Habiter, cuisiner (Paris: UGE IO/ 18, 1980).

[9] By Erving Goffman, see especially Interaction Rituals (Garden City, N.Y.: Anchor Books, 1976); The Presentation of Self in Everyday Life (Woodstock, N.Y.: The Overlook Press, 1973); Frame Analysis (New York: Harper & Row, 1974). By Pierre Bourdieu, see Esquisse d'une thÈorie de la pratique. PrÈcÈdÈ de trois Ètudes d'ethnologie kabyle (Geneve: Droz, 1972); "Les StratÈgies matri-moniales," Annales: economies, societies, civilisations 27 (1972), 1105-1127; "Le Langage autorisÈ," Actes de la recherche en sciences sociales, No. 5-6 (November 1975), 184-190; "Le Sens pratique," Actes de la recherche en sciences sociales, No. I (February 1976), 43-86. By Marcel Mauss, see especially "Techniques du corps," in Sociologie et anthropologie (Paris: PUF, 1950). By Marcel DÈtientie and Jean-Pierre Vernant, Les Ruses de l'intelligence. La metis des Grecs (Paris: Flammarion, 1974). By Jeremy Boissevain, Friends o 'Friendv. Networks, Manipulators and Coalitions (Oxford: Blackwell, 1974). By Edward O. Laumann, Bonds of Pluralism. The Form and Substance of Urban Social Networks (New York: John Wiley, 1973).

[10] Joshua A. Fishman, The Sociology of Language (Rowley, Mass.: Newbury, 1972). See also the essays in Studies in Social Interaction, ed. David Sudnow (New York: The Free Press, 1972); William Labov, Sociolinguistic Patterns (Philadelphia: University of Pennsylvania Press, 1973); etc.

[11] Oswald Ducrot, Dire et ne pas dire (Paris: Hermann, 1972); and David K. Lewis, Convention: a Philosophical Study (Cambridge, Mass.: Harvard University Press, 1974), and Counterfactuals (Cambridge, Mass.: Harvard University Press, 1973).

[12] Georg H. von Wright, Norm and Action (London: Routledge & Kegan Paul, 1963); Essay in Deontic Logic and the General Theory of Action (Amsterdam: North Holland, 1968); Explanation and Understanding (Ithaca, N.Y.: Cornell University Press, 1971). And A. C. Danto, Analytical Philosophy of Action (Cambridge: Cambridge University Press, 1973); Richard J. Bernstein, Praxis and Action (London: Duckworth, 1972); and La Semantique de l'action, ed. Paul Ricoeur and Doriane Tiffeneau (Paris: CNRS, 1977).

[13] A. N. Prior, Past, Present and Future: a Study of "Tense Logic" (Oxford: Oxford University Press, 1967) and Papers on Tense and Time (Oxford: Oxford University Press, 1968). N. Rescher and A. Urquhart, Temporal Logic, (Oxford: Oxford University Press, 1975).

[14] Alan R. White, Modal Thinking (Ithaca, N.Y.: Cornell University Press, 1975); G. E. Hughes and M. J. Cresswell, An Introduction to Modal Logic (Oxford: Oxford University Press, 1973); I. R. Zeeman, Modal Logic (Oxford: Oxford University Press, 1975); S. Haacker, Deviant Logic (Cambridge: Cambridge University Press, 1976); Discussing Language with Chomsky, Halliday, etc., ed. H. Parret (The Hague: Mouton, 1975).

[15] As it is more technical, the study concerning the logics of action and time, as well as modalization, will be published elsewhere.

[16] Jacques Sojcher, La Demarche poetique (Paris: UGE IO/ 18, 1976), 145.

[17] See Fernand Deligny, Les Vagabonds efficaces (Paris: Maspero, 1970); Nous et l'innocent (Paris: Maspero, 1977); etc.

[18] See M. de Certeau, La Culture au pluriel, 283-308; and "Actions culturelles et strategies politiques," La Revue nouvelle, April 1974, 351-360.

[19] The analysis of the principles of isolation allows us to make this criticism both more nuanced and more precise. See Pour une histoire de la statistique (Paris: INSEE, 1978), 1, in particular Alain Desrosieres, "ElÈments pour l'histoire des nomenclatures socio-professionnelles," 155-231.

[20] The works of P. Bourdieu and those of M. DÈtienne and J.-P. Vernant make possible the notion of "tactic" more precise, but the socio-linguistic investigations of H. Garfinkel, H. Sacks, et al. also contribute to this clarification. See notes 9 and 10.

[21] M. DÈtienne and J.-P. Vernant, Les Ruses de l'intelligence.

[22] See S. Toulmin, The Uses of Argument (Cambridge: Cambridge University Press, 1958); Ch. Perelman and L. Olbrechts-Tyteca, TraitÈ de l'argumentation (Bruxelles: UniversitÈ libre, 1970); J. Dubois, et al., Rhetorique generale (Paris: Larousse, 1970); etc.

[23] The works of Corax, said to be the author of the earliest Greek text on rhetoric, are lost; on this point, see Aristotle, Rhetoric, 11, 24, 1402a. See W. K. C. Guthrie, The Sophists (Cambridge: Cambridge University Press, 1971), 178-179.

[24] Sun Tzu, The Art o War, trans. S. B. Griffith (Oxford: The Clarendon Press, 1963). Sun Tzu (Sun Zi) should not be confused with the later military theorist Hsiin Tzu (Xun Zi).

[25] Le Livre des ruses. La Strategie politique des Arabes, ed. R. K. Khawam (Paris: PhÈbus, 1976).

[26] See Jean Baudrillard, Le Systeme des objets (Paris: Gailimard, 1968); La SocietÈ de consommation (Paris: Denoel, 1970); Pour une critique de l'economie politique du signe (Paris: Gallimard, 1972).

[27] Guy Debord, La Societe du spectacle (Paris: Buchet-Chastel, 1967).

[28] Roland Barthes, Le Plaisir du texte (Paris: Seuil, 1973), 58; The Pleasure of the Text, trans. R. Miller (New York: Hill and Wang)

[29] See GÈrard Mordillat and Nicolas Philibert, Ces Patrons eclaires qui craignent la lumiere (Paris: Albatros, 1979).

[30] See the essays of H. Sacks, E. A. Schegloff, etc., quoted above. This analysis, entitled Arts de dire, will be published separately.

[31] See below, Part 111, Chapters VII to IX.

[32] We have devoted monographs to these practices in which the proliferating and disseminated bibliography on the subject will be found (see L'invention du quotidien, 11, Habiter, Cuisiner, by Luce Giard and Pierre Mayol).

[33] See, for example, A. Lipietz, "Structuration de l'espace foncier et amenagement du territoire," Environment and Planning, A, 7 (1975), 415-425, and "Approche thÈorique des transformations de l'espace franÁais," Espaces et Societes, No. 16 (1975), 3-14.

[34] The analyses found in Travaux et recherches de prospective published by the Documentation FranÁaise, in particular in volumes 14, 59, 65 and 66, and notably the studies by Yves Barel and Jacques Durand have served as the basis for this investigation into futurology. It will be published separately.

[35] W. Gombrowicz, Cosmos (Paris: Gallimard Folio, 1971), 165-168; originally Kosmos (1965); Cosmos, trans. E. Mosbacker (London: Macgibbon and Kee, 1967).

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