Showing posts with label copyright. Show all posts
Showing posts with label copyright. Show all posts

Monday, June 9, 2008

COPYRIGHT, COPYLEFT AND THE CREATIVE ANTI-COMMONS, Anna Nimus


> A Genealogy of Authors’ Property Rights

The author has not always existed. The image of the author as a wellspring of originality, a genius guided by some secret compulsion to create works of art out of a spontaneous overflow of powerful feelings, is an 18th century invention. This image continues to influence how people speak about the “great artists” of history, and it also trickles down to the more modest claims of the intellectual property regime that authors have original ideas that express their unique personality, and therefore have a natural right to own their works - or to sell their rights, if they should choose. Although these ideas appear self-evident today, they were an anomaly during their own time. The different pre-Enlightenment traditions did not consider ideas to be original inventions that could be owned because knowledge was held in common. Art and philosophy were products of the accumulated wisdom of the past. There were no authors - in the sense of original creators and final authorities - but only masters of various crafts (sculpture, painting, poetry, philosophy) whose task was to appropriate existing knowledge, re-organize it, make it specific to their age, and transmit it further. Artists and sages were messengers, and their ability to make knowledge manifest was considered a gift from the gods. Art was governed by a gift economy: aristocratic patronage was a gift in return for the symbolic gift of the work. Even the neoclassical worldview that immediately preceded Romanticism viewed art as imitation of nature and the artist as a craftsman who transmitted ideas that belonged to a common culture.

The Romantic revolution marked the birth of proprietary authorship. It abolished the belief that creations of the human intellect were gifts from the gods that could be policed by royal decrees. But while it liberated the productive capacity of individuals from supernatural causes and political control, it located this capacity in the sovereignty of the individual, ignoring the larger social context of production. And it chained the production of knowledge to the idea of private property that dominated philosophical and economic discourse since Locke. Romanticism’s re-definition of the artist as an original creator was an effect of a combination of political, economic and technological transformations. Industrial production during the 18th century led to increasing commodification. The enclosure of the commons forced many farmers who had lived off the land to become workers in industrial cities, and the dominance of market relations began to permeate all spheres of life. The sharp rise in literacy created a new middle-class public of consumers – a necessary precondition for commercializing culture. The capacity of the printing press to mass reproduce and distribute the written word destroyed established values, displacing art from the courts to coffee houses and salons. And as the feudal world of patronage withered away, along with the system of political sovereignty that had supported it, for the first time writers and artists tried to live from the profits earned from the sale of their works.

Romanticism was born as a contradictory response to these developments. It was an opposition to capitalism, but one expressed through the language of private property and the assumptions inherited from the philosophical discourse that legitimated capitalism’s mode of production. Romanticism denounced the alienation and loss of independence spawned by industrial production and market relations, and portrayed the artist in heroic opposition to the drive for profit. Adopting Rousseau’s metaphors of organic growth and Kant’s notion of genius as an innate force that created from within, Romantic authors celebrated the artist as a spontaneous, untamed being (like nature itself), guided by intuitive necessity and indifferent to social rules and conventions. By locating the work of art in a pre-social, natural self, its meaning was free from contamination with everyday life. Art was neither public, nor social, nor similar to the labour of workers who produced commodities. It was self-reflexive, offering a window to a transcendent subjectivity.

In the mid 1750s, Edward Young and Samuel Richardson were the first to argue that the work of an author, since it was a product of his unique personality, was more truly an author’s property than the material objects produced by a worker. This idea found its most enthusiastic supporters among German and English Romanticism, but also echoed in wider literary circles. In 1772 Lessing connected originality to rights over ideas and argued that authors were entitled to economic profits from their works. Realizing that the problem with defining ideas as property was that many people seemed to share the same ideas, in 1791 Fichte argued that for an idea to be regarded as property it had to have some distinguishing characteristic that allowed only a single individual to claim it. That quality lay not in the idea itself but in the unique form the author used to communicate it. Ideas that were common could become private property through the author’s original form of expression. It is this distinction between content (ideas) and form (the particular style and expression of those the ideas) that provided an initial foundation for intellectual property law. By the 1830s Wordsworth had effectively linked the notion of genius - defined as the introduction of a new element into the intellectual universe - to legal stakes in the copyright wars. Arguing that artistic genius was often not recognized by contemporaries but only after an author’s death, he became an active lobbyist for extending copyright to 60 years after an author’s death. Wordsworth’s duality in invoking the author as a solitary genius as well as an interested economic agent was symptomatic of the complicity between Romantic aesthetics and the logic of commodification. The Romantic worldview tried to elevate art to a pure space above commodity production, but its definition of the creative work as property reintegrated art into the very sphere it sought to negate.

The existence of “copy rights” predated 18th century notions of the author’s right to ownership. From the 16th to the 17th century royal licenses gave exclusive rights to certain publishers to copy (or print) particular texts. In 1557, England’s Queen Anne granted an exclusive printing monopoly to a London guild of printers, the Stationers Company, because it assured her control over which books were published or banned. The first copyrights were publishers’ rights to print copies, which emerged out of the ideological needs of absolutist monarchies to control knowledge and censor dissent. After the Licensing Act expired in 1694, the monopoly of the Stationers Company was threatened by provincial booksellers, the so-called “pirates” from Ireland and Scotland. The Stationers Company petitioned Parliament for a new bill to extend their copyright monopoly. But this was a different England from 1557: Parliament had executed King Charles I in 1649, abolished the monarchy and installed a republic under Cromwell, restored the monarchy with Charles II, overthrew James II in the Revolution of 1688, and, in 1689, it passed the first decree of modern constitutional sovereignty, the Bill of Rights. The Statute of Anne, passed in 1710 by Parliament, turned out to be a hard blow against the Stationers Company. The Statute declared authors (not publishers) to be owners of their works and limited the copyright term to 14 years for new books and 21 years for existing copyrights. The Statute, which was subtitled “An Act for the Encouragement of Learning, by vesting the Copies of Printed Books in the Authors or purchasers of such Copies, during the Times therein mentioned,” tried to balance the philosophical ideas of the Enlightenment with the economic interests of a nascent capitalism by creating a marketplace of knowledge through competition.

The Statute’s aim was not to create an author’s copyright but to break the Stationers Company’s monopoly. Since this monopoly was too well established to be attacked superficially, reversing the ownership from publisher to author provided a solid basis. After the Statute of Anne was passed, the Stationers Company ignored its time limitations and a battle over literary property began in the law courts that lasted more than 50 years. In Millar vs. Taylor (1769), a London publisher belonging to the Stationers Company won a verdict supporting a common-law right of perpetual copyright despite the Statute of Anne. This decision was overturned in the landmark case of Donaldson vs. Becket (1774); the ruling in favor of the Scottish bookseller Donaldson rejected the argument for perpetual copyright and upheld the limits set out in the Statute of Anne. The principal players in what the press hailed as the great cause concerning literary property were not authors. Publishers sued each other in the courts, invoking the author’s rights as a pretext in their battle for economic power. The notion of the author as an originator with a natural right to own ideas may have been invented by artists and philosophers, but it was publishers who profited from it. Laws are not made by poets but by states, and states exist to enforce economic privilege, adopting whatever philosophical legitimation they find convenient at any given time. The Statute of Anne codified the capitalist form of the author-publisher relationship: copyright was attached to the author at birth but automatically assumed by publishers through the “neutral” mechanisms of the market. Authors had a right to own the products of their labour in theory, but since they created immaterial ideas and lacked the technological means to produce books, they had to sell their rights to another party with enough capital to exploit them. In essence, it was no different than having to sell their labour. The exploitation of the author was embedded in the intellectual property regime from its inception.

Intellectual property laws have shifted with the winds of history to justify specific interests. Countries that exported intellectual property favored the notion of authors’ natural rights, while developing nations, which were mainly importers, insisted on a more utilitarian interpretation that limited copyright by public interest. During the 19th century, American publishing companies justified their unauthorized publication of British writers on the utilitarian grounds that the public’s interest to have great works available for the cheapest possible price outweighed authors’ rights. By the beginning of the 20th century, as American authors became popular in Europe and American publishing companies became exporters of intellectual property, the law conveniently shifted, suddenly recognizing the natural rights of authors to own their ideas and forgetting previous theories of social utility. During the 20th century, intellectual property law has extended the rights of owners in several ways: by increasing the duration of copyright to lifetime plus 70 years, by standardizing international IP regimes to benefit corporations in economically dominant countries (achieved through shifting IP governance from the World Intellectual Property Organization to the World Trade Organization), and by redefining the means of protection and the types of intellectual property that could benefit from protection. Until the middle of the 19th century, copyright meant only protection against verbatim copying. Toward the end of the 19th century, this was redefined so that the property protected by copyright consisted (against Fichte’s definition) in the substance, and not in the form alone – which meant translations were also subject to copyright. Later this protection was extended to any close approximation of the original, like the plot of a novel or play or the use of the characters from a movie or book to create a sequel. The types of property protected by copyright have also expanded exponentially. In the beginning, copyright was a regulation of the reproduction of printed matter. But the legislation changed with each new technology of reproduction (words, sounds, photographs, moving images, digital information). At the beginning of the 20th century copyright was extended from covering texts to covering “works.” During a landmark court case in 1983 it was argued that computer software was also a “work” of original authorship analogous to poetry, music and painting in its ability to capture the author’s originality and creative imagination. This illustrates the wildly different contexts in which the myth of the creative genius has been invoked to legitimate economic interests. And in each of the landmark cases the focus has always shifted away from corporations (the real beneficiaries) to the sympathetic figure of the author, who people identify with and want to reward.

> Intellectual Property as Fraud

If property is theft, as Proudhon famously argued, then intellectual property is fraud. Property is theft because the owner of property has no legitimate claim to the product of labour. Except by denying workers access to the means of production, property owners could not extract any more than the reproduction costs of the instruments they contribute to the process. In the words of Benjamin Tucker, the lender of capital is entitled to its return intact, and nothing more. When the peasants of the pre-industrial age were denied access to common land by the new enclosures, it can be said that their land was stolen. But if physical property can be stolen, can intelligence or ideas be stolen? If your land is stolen, you cannot use it anymore, except on the conditions set by its new private “owner.” If ownership of an idea is analogous to the ownership of material property, it should be subject to the same conditions of economic exchange, forfeiture, and seizure - and if seized it would then cease to be the property of its owner. But if your idea is used by others, you have not lost your ability to use it – so what is really stolen? The traditional notion of property, as something that can be possessed to the exclusion of others, is irreconcilable with intangibles like ideas. Unlike a material object, which can exist in only one place at a given time, ideas are non-rivalrous and non-exclusive. A poem is no less an authors’ poem despite its existence in a thousand memories.

Intellectual property is a meaningless concept - ideas don’t behave like land and cannot be possessed or alienated. All the intellectual property debates fought in courthouses and among pamphleteers during the 18th century intuitively grasped this contradiction. What became obvious in these debates was that the rights to own ideas would have to be qualitatively different from the rights to own material property, and that the ease of reproducing ideas posed serious problems for enforcing such rights. In parallel to the philosophical debates about the nature of intellectual property, a monumental discourse criminalizing piracy and plagiarism began to emerge. The most famous rant against piracy was Samuel Richardson’s 1753 pamphlets denouncing unauthorized Irish reprints of his novel Sir Charles Grandison. Contrasting the enlightened English book industry with the savagery and wickedness of Irish piracy, Richardson criminalizes the reprints as theft. In actuality his claims had no legal basis since Ireland was not subject to England’s intellectual property regime. And what he denounced as piracy, Irish publishers saw as a just retaliation against the Stationers Company’s monopoly. A year before Richardson’s pamphlets, there were street riots in Dublin against British taxation policies, which were part of a larger political struggle of Irish independence from Britain. By arguing that this Cause is the Cause of Literature in general, Richardson framed the battle over literary property in purely aesthetic terms, isolating it from its political and economic context. But his use of the piracy metaphor recalled Britain’s colonial history and brutal repression of sea pirates. 18th century maritime piracy has itself been interpreted as a form of guerilla warfare against British imperialism, which also created alternative models of work, property and social relations based on a spirit of democracy, sharing, and mutual insurance.

Richardson’s account of originality and propriety excluded any notion of cultural appropriation and transmission. Never was work more the property of any man than this is his, he claims, portraying his novel as New in every sense of the word. His claim is especially ironic given his own appropriation, both in the novel and in the pamphlets, of stories of piracy and plagiarism from the popular literature of his time and from Heliodorus’ The Ethiopian, a 3rd century romance which was widely parodied throughout the 18th century. The idea of originality, and the possessive individualism it spawned, created a tidal wave of paranoia among the author “geniuses,” whose fear of being robbed seemed to mask a more basic fear that their claim to originality was nothing but a fiction.

Artistic creation is not born ex nihilo from the brains of individuals as a private language; it has always been a social practice. Ideas are not original, they are built upon layers of knowledge accumulated throughout history. Out of these common layers, artists create works that have their unmistakable specificities and innovations. All creative works reassemble ideas, words and images from history and their contemporary context. Before the 18th century, poets quoted their ancestors and sources of inspiration without formal acknowledgement, and playwrights freely borrowed plots and dialogue from previous sources without attribution. Homer based the Iliad and the Odyssey on oral traditions that dated back centuries. Virgil’s Aeneid is lifted heavily from Homer. Shakespeare borrowed many of his narrative plots and dialogue from Holinshed. This is not to say that the idea of plagiarism didn’t exist before the 18th century, but its definition shifted radically. The term plagiarist (literally, kidnapper) was first used by Martial in the 1st century to describe someone who kidnapped his poems by copying them whole and circulating them under the copier’s name. Plagiarism was a false assumption of someone else’s work. But the fact that a new work had similar passages or identical expressions to an earlier one was not considered plagiarism as long as the new work had its own aesthetic merits. After the invention of the creative genius, practices of collaboration, appropriation and transmission were actively forgotten. When Coleridge, Stendhall, Wilde and T.S. Eliot were accused of plagiarism for including expressions from their predecessors in their works, this reflected a redefinition of plagiarism in accordance with the modern sense of possessive authorship and exclusive property. Their so-called “theft” is precisely what all previous writers had regarded as natural.

Ideas are viral, they couple with other ideas, change shape, and migrate into unfamiliar territories. The intellectual property regime restricts the promiscuity of ideas and traps them in artificial enclosures, extracting exclusive benefits from their ownership and control. Intellectual property is fraud - a legal privilege to falsely represent oneself as the sole “owner” of an idea, expression or technique and to charge a tax to all who want to perceive, express or apply this “property” in their own production. It is not plagiarism that dispossesses an “owner” of the use of an idea; it is intellectual property, backed by the invasive violence of the state, that dispossesses everyone else from using their common culture. The basis for this dispossession is the legal fiction of the author as a sovereign individual who creates original works out of the wellspring of his imagination and thus has a natural and exclusive right to ownership. Foucault unmasked authorship as a functional principle that impedes the free circulation, the free manipulation, the free composition, decomposition, and recomposition of knowledge. The author-function represents a form of despotism over the proliferation of ideas. The effects of this despotism, and of the system of intellectual property that it shelters and preserves, is that it robs us of our cultural memory, censors our words, and chains our imagination to the law.

And yet artists continue to be flattered by their association with this myth of the creative genius, turning a blind eye to how it is used to justify their exploitation and expand the privilege of the property owning elite. Copyright pits author against author in a war of competition for originality – its effects are not only economic, it also naturalizes a certain process of knowledge production, delegitimates the notion of a common culture, and cripples social relations. Artists are not encouraged to share their thoughts, expressions and works or to contribute to a common pool of creativity. Instead, they jealously guard their “property” from others, who they view as potential competitors, spies and thieves lying in wait to snatch and defile their original ideas. This is a vision of the art world created in capitalism’s own image, whose ultimate aim is to make it possible for corporations to appropriate the alienated products of its intellectual workers.

> The Revolt against Intellectual Property

The private ownership of ideas over the last two centuries hasn’t managed to completely eradicate the memory of a common culture or the recognition that knowledge flourishes when ideas, words, sounds and images are free for everyone to use. Ever since the birth of the proprietary author, different individuals and groups have challenged the intellectual property regime and the “right” it gave to some private individuals to “own” creative works while preventing others from using and re-interpreting them. In his 1870 Poesies, Lautreamont called for a return of impersonal poetry, a poetry written by all. He added, Plagiarism is necessary. Progress implies it. It closely grasps an author’s sentence, uses his expressions, deletes a false idea, replaces it with a right one. His definition subverted the myth of individual creativity, which was used to justify property relations in the name of progress when it actually impeded progress by privatizing culture. The natural response was to reappropriate culture as a sphere of collective production without acknowledging artificial enclosures of authorship. Lautremont’s phrase became a benchmark for the 20th century avant-gardes. Dada rejected originality and portrayed all artistic production as recycling and reassembling - from Duchamp’s ready-mades, to Tzara’s rule for making poems from cut-up newspapers, to the photomontages of Hoech, Hausmann and Heartfield. Dada also challenged the idea of the artist as solitary genius and of art as a separate sphere by working collectively to produce not only art objects and texts, but media hoaxes, interventions at political gatherings and demonstrations on the street. Its assault on artistic values was a revolt against the capitalist foundations that created them.

Dadaist ideas were systematically developed into a theory (if often suffering on the level of real practice) by the Situationists. The SI acknowledged that detournement - putting existing artworks, films, advertisements and comic strips through a detour, or recoding their dominant meanings - was indebted to Dadaist practices, but with a difference. They saw Dada as a negative critique of dominant images (one that depended on the easy recognition of the image being negated), and defined detournement as a positive reuse of existing fragments simply as elements in the production of a new work. Detournement was not primarily an antagonism to tradition; it emphasized the reinvention of a new world from the scraps of the old. And implicitly, revolution was not primarily an insurrection against the past, but learning to live in a different way by creating new practices and forms of behavior. These forms of behavior also included collective writings, which were often unsigned, and an explicit refusal of the copyright regime by attaching the labels “no copyright” or “anticopyright” to their works, along with the directions for use: any of the texts in this book may be freely reproduced, translated or adapted even without mentioning the source.

It is these twin practices of detournement (Lautremont’s necessary plagiarism) and anticopyright that inspired many artistic and subcultural practices from the 1970s to the 1990s. John Oswald started doing sound collages that remixed copyrighted works during the 1970s. In 1985 he coined the term plunderphonics for the practice of audio piracy as a compositional prerogative, which he and others had been practicing. Oswald’s motto was: if creativity is a field, copyright is the fence. His 1989 album Plunderphonics, which contained 25 tracks that remixed material from Beethoven to Michael Jackson, was threatened by legal action for copyright violation. Negativland has become the most infamous of the plunderphonic bands after their parody of U2’s song “I Still Haven’t Found What I’m Looking For” was sued by U2’s record label for violating both copyright and trademark law. Plundervisuals also has a long tradition. Found footage film goes back to Bruce Connor’s work in the 1950s, but became more prevalent after the 1970s with Chick Strand, Mathew Arnold, Craig Baldwin and Keith Sanborn. With the invention of the video recorder, the practice of scratch video, which detourned images recorded directly from television programs and ads, became very popular during the 1980s because of the relative ease of production compared to the found film’s splicing of celluloid. A form of more depolititicized, postmodern plagiarism has also achieved widespread reputation in literary and artistic circles during the 1990s with Kathy Acker’s novels - her Empire of the Senseless plagiarized a chapter of William Gibson’s Neuromancer with only minor rewriting - and with Sherrie Levine’s image appropriations of Walker Evans, Van Gogh and Duchamp.

Steward Home, a well-known proponent of plagiarism and organizer of several Festivals of Plagiarsm from 1988-1989, has also advocated the use of multiple names as a tactic for challenging the myth of the creative genius. The significant difference is that whereas plagiarism can be easily recuperated as an artform, with star plagiarists like Kathy Acker or Sherrie Levine, the use of multiple names requires a self-effacement that draws attention away from the name of the author. The use of multiple names goes back to Neoism, which encouraged artists to work together under the shared name of Monty Cantsin. After his break with Neoism, Home and others started using the name Karen Eliot. The practice also caught on in Italy, where the Luther Blissett name was used by hundreds of artists and activists between 1994 and 1999. Luther Blissett became a kind of Robin Hood of the information age, playing elaborate pranks on the culture industry, always acknowledging responsibility and explaining what cracks in the system were exploited to plant a fake story. After Luther Blissett’s symbolic suicide in 1999, five writers who were active in the movement invented the collective pseudonym Wu Ming, which means “no name” in Chinese. The collective, anonymous name is also a refusal of the machine that turns writers into celebrity names. By challenging the myth of the proprietary author, Wu Ming claims they’ve only made explicit what should already be obvious - there are no “geniuses,” thus there are no “lawful owners,” there is only exchange, re-use and improvement of ideas. Wu Ming adds that this notion, which once appeared natural but has been marginalized for the past two centuries, is now becoming dominant again because of the digital revolution and the success of free software and the General Public License.

Digitalization has proven to be much more of a threat to conventional notions of authorship and intellectual property than the plagiarism practiced by radical artists or critiques of the author by poststructuralist theorists. The computer is dissolving the boundaries essential to the modern fiction of the author as a solitary creator of unique, original works. Ownership presupposes a separation between texts and between author and reader. The artificiality of this separation is becoming more apparent. On mailinglists, newsgroups and open publishing sites, the transition from reader to writer is natural, and the difference between original texts vanishes as readers contribute commentary and incorporate fragments of the original in their response without the use of quotation. Copyrighting online writing seems increasingly absurd, because it is often collectively produced and immediately multiplied. As online information circulates without regard for the conventions of copyright, the concept of the proprietary author really seems to have become a ghost of the past. Perhaps the most important effect of digitalization is that it threatens the traditional benefactors of intellectual property since monopolistic control by book publishers, music labels and the film industry is no longer necessary as ordinary people are taking up the means of production and distribution for themselves.

Free software guru Richard Stallman claims that in the age of the digital copy the role of copyright has been completely reversed. While it began as a legal measure to allow authors to restrict publishers for the sake of the general public, copyright has become a publishers’ weapon to maintain their monopoly by imposing restrictions on a general public that now has the means to produce their own copies. The aim of copyleft more generally, and of specific licenses like the GPL, is to reverse this reversal. Copyleft uses copyright law, but flips it over to serve the opposite of its usual purpose. Instead of fostering privatization, it becomes a guarantee that everyone has the freedom to use, copy, distribute and modify software or any other work. Its only “restriction” is precisely the one that guarantees freedom – users are not permitted to restrict anyone else’s freedom since all copies and derivations must be redistributed under the same license. Copyleft claims ownership legally only to relinquish it practically by allowing everyone to use the work as they choose as long the copyleft is passed down. The merely formal claim of ownership means that no one else may put a copyright over a copylefted work and try to limit its use.

Seen in its historical context, copyleft lies somewhere between copyright and anticopyright. The gesture by writers of anticopyrighting their works was made in a spirit of generosity, affirming that knowledge can flourish only when it has no owners. As a declaration of “no rights reserved” anticopyright was a perfect slogan launched in an imperfect world. The assumption was that others would be using the information in the same spirit of generosity. But corporations learned to exploit the lack of copyright and redistribute works for a profit. Stallman came up with the idea of copyleft in 1984 after a company that made improvements to software he had placed in the public domain (the technical equivalent of anticopyright, but without the overt gesture of critique) privatized the source code and refused to share the new version. So in a sense, copyleft represents a coming of age, a painful lesson that relinquishing all rights can lead to abuse by profiteers. Copyleft attempts to create a commons based on reciprocal rights and responsibilities – those who want to share the common resources have certain ethical obligations to respect the rights of other users. Everyone can add to the commons, but no one may subtract from it.

But in another sense copyleft represents a step back from anticopyright and is plagued by a number of contradictions. Stallman’s position is in agreement with a widespread consensus that copyright has been perverted into a tool that benefits corporations rather than the authors for whom it was originally intended. But no such golden age of copyright exists. Copyright has always been a legal tool that coupled texts to the names of authors in order to transform ideas into commodities and turn a profit for the owners of capital. Stallman’s idealized view of the origins of copyright does not recognize the exploitation of authors by the early copyright system. This specific myopia about copyright is part of a more general non-engagement with economic questions. The “left” in copyleft resembles a vague sort of libertarianism whose main enemies are closed, nontransparent systems and totalitarian restrictions on access to information rather than economic privilege or the exploitation of labour. Copyleft emerged out of a hacker ethic that comes closest to the pursuit of knowledge for knowledge’s sake. Its main objective is defending freedom of information against restrictions imposed by “the system,” which explains why there’s such a wide range of political opinions among hackers. It also explains why the commonality that links hackers together - the “left” in Stallman’s vision of copyleft - is not the left as it’s understood by most political activists.

The GPL and copyleft is frequently invoked as an example of the free software movement’s anticommercial bias. But there is no such bias. The four freedoms required by the GPL – the freedom to run, study, distribute and improve the source code so long as the same freedom is passed down – means that any additional restriction, like a non-commercial clause, would be non-free. Keeping software “free” does not prevent developers from selling copies they’ve modified with their own labour and it also does not prevent redistribution (without modification) for a fee by a commercial company, as long as the same license is passed down and the source code remains transparent. This version of freedom does not abolish exchange – as some free software enthusiasts have claimed – nor is it even incompatible with a capitalist economy based on the theft of surplus value. The contradiction inherent in this commons is partly due to the understanding of proprietary as synonymous with closed-sourced or nontransparent. Proprietary means having an owner who prohibits access to information, who keeps the source code secret; it does not necessarily mean having an owner who extracts a profit, although keeping the source code secret and extracting a profit often coincide in practice. As long as the four conditions are met, commercial redistribution of free software is nonproprietary. The problem is more obvious when translating this condition to content-based works, like poems, novels, films, or music. If someone releases a novel under a copyleft license, and Random House prints it and makes a profit off the author’s work, there’s nothing wrong with this as long as the copyleft is passed down. To be free means to be open to commercial appropriation, since freedom is defined as the nonrestrictive circulation of information rather than as freedom from exploitation.

It comes as no surprise that the major revision in applying copyleft to the production of artworks, music and texts has been to permit copying, modifying and redistributing as long as it’s non-commercial. Wu Ming claim it is necessary to place a restriction on commercial use or use for profit in order to prohibit the parasitic exploitation of cultural workers. They justify this restriction, and its divergence from the GPL and GFDL versions of copyleft, on the grounds that the struggle against exploitation and the fight for a fair remuneration of labour is the cornerstone of the history of the left. Other content providers and book publishers (Verso, for example) have expanded this restriction by claiming that copying, modifying and redistributing should not only be non-profit but also in the spirit of the original - without explaining what this “spirit” means. Indymedia Romania revised its copyleft definition to make the meaning of “in the spirit of the original” clearer after repeated problems with the neofascist site Altermedia Romania, whose “pranks” ranged from hijacking the indymedia.ro domain to copying texts from Indymedia and lying about names and sources. Indymedia Romania’s restrictions include: not modifying the original name or source since it goes against the desire for transparency, not reproducing the material for profit since it abuses the spirit of generosity, and not reproducing the material in a context that violates the rights of individuals or groups by discriminating against them on the basis of nationality, ethnicity, gender or sexuality since it contradicts its commitment to equality.

While some have multiplied restrictions, others have rejected any restriction at all, including the single restriction imposed by the initial copyleft. It is the movement around peer-to-peer filesharing that comes closest to the gesture of anticopyright. The best example is the Copyriot blog by Rasmus Fleischer of Pyratbiran (Bureau of Piracy), an anti-IP think tank and the one-time founders of Pirate Bay, the most used Bittorent tracker in the P2P community. The motto of copyriot is no copyright, no license. But there is a difference from the older anticopyright tradition. Fleischer claims that copyright has become absurd in the age of digital technology because it has to resort to all sorts of fictions, like distinctions between uploading and downloading or between producer and consumer, which don’t actually exist in horizontal P2P communication. Pyratbiran rejects copyright in its entirety – not because it was flawed in its inception, but because it was invented to regulate an expensive, one-way machine like the printing press, and it no longer corresponds to the practices that have been made possible by current technologies of reproduction.

Stallman’s original definition of copyleft attempts to found an information commons solely around the principle of information freedom – in this sense it is purely formal, like a categorical imperative that demands freedom of information to be universalizable. The only limit to belonging to this community is those who do not share the desire for free information – they are not excluded, they refuse to participate because they refuse to make information free. Other versions of copyleft have tried to add further restrictions based on a stronger interpretation of the “left” in copyleft as needing to be based not on a negative freedom from restrictions but on positive principles like valuing social cooperation above profit, nonhierarchical participation and nondiscrimination. The more restrictive definitions of copyleft attempt to found an information commons that is not just about the free flow of information but sees itself as part of a larger social movement that bases its commonality on shared leftist principles. In its various mutations, copyleft represents a pragmatic, rational approach that recognizes the limits of freedom as implying reciprocal rights and responsibilities – the different restrictions represent divergent interpretations about what these rights and responsibilities should be. By contrast, anticopyright is a gesture of radicality that refuses pragmatic compromises and seeks to abolish intellectual property in its entirety. Anticopyright affirms a freedom that is absolute and recognizes no limits to its desire. The incompatibility between these positions poses a dilemma: do you affirm absolute freedom, knowing it could be used against you, or moderate freedom by restricting the information commons to communities who won’t abuse it because they share the same “spirit”?

> The Creative Anti-Commons Compromise

The dissidents of intellectual property have had a rich history among avant-garde artists, zine producers, radical musicians, and the subcultural fringe. Today the fight against intellectual property is being led by lawyers, professors and members of government. Not only is the social strata of the leading players very different, which in itself might not be such an important detail, but the framework of the struggle against intellectual property has completely changed. Before law professors like Lawrence Lessig became interested in IP, the discourse among dissidents was against any ownership of the commons, intellectual or physical. Now center stage is occupied by supporters of property and economic privilege. The argument is no longer that the author is a fiction and that property is theft, but that intellectual property law needs to be restrained and reformed because it now infringes upon the rights of creators. Lessig criticizes the recent changes in copyright legislation imposed by global media corporations and their powerful lobbies, the absurd lengths to which copyright has been extended, and other perversions that restrict the creativity of artists. But he does not question copyright as such, since he views it as the most important incentive for artists to create. The objective is to defend against IP extremism and absolutism, while preserving IP’s beneficial effects.

In his keynote at Wizards of OS4 in Berlin, Lessig celebrated the Read-Write culture of free sharing and collaborative authorship that has been the norm for most of history. During the last century this Read-Write culture has been thwarted by IP legislation and converted to a Read-Only culture dominated by a regime of producer-control. Lessig bemoans the recent travesties of copyright law that have censured the work of remix artists like DJ Dangermouse (The Grey Album) and Javier Prato (Jesus Christ: The Musical). Both were torpedoed by the legal owners of the music used in the production of their works, as were John Oswald and Negativland before them. In these cases the wishes of the artists, who were regarded as mere consumers in the eyes of the law, were subordinated to control by the producers - the Beatles and Gloria Gaynor, respectively - and their legal representatives. The problem is that producer-control is creating a Read-Only culture and destroying the vibrancy and diversity of creative production. It is promoting the narrow interests of a few privileged “producers” at the expense of everybody else. Lessig contrasts producer-control to the cultural commons - a common stock of value that all can use and contribute to. The commons denies producer-control and insists on the freedom of consumers. The “free” in free culture refers to the natural freedom of consumers to use the common cultural stock and not the state-enforced freedom of producers to control the use of “their” work. In principle, the notion of a cultural commons abolishes the distinction between producers and consumers, viewing them as equal actors in an ongoing process.

Lessig claims that today, as a result of commons-based peer-production and the Creative Commons project more specifically, the possibility of a Read-Write culture is reborn. But is the Creative Commons really a commons? According to its website, Creative Commons defines the spectrum of possibilities between full copyright - all rights reserved - and the public domain - no rights reserved. Our licenses help you keep your copyright while inviting certain uses of your work - a “some rights reserved” copyright. The point is clear: Creative Commons exists to help “you,” the producer, keep control of “your” work. You are invited to choose among a range of restrictions you wish to apply to “your” work, such as forbidding duplication, forbidding derivative works, or forbidding commercial use. It is assumed that as an author-producer everything you make and everything you say is your property. The right of the consumer is not mentioned, nor is the distinction between producers and consumers of culture disputed. Creative Commons legitimates, rather than denies, producer-control and enforces, rather than abolishes, the distinction between producer and consumer. It expands the legal framework for producers to deny consumers the possibility to create use-value or exchange-value out of the common stock.

Had the Beatles and Gloria Gaynor published their work within the framework of Creative Commons, it would still be their choice and not the choice of DJ Dangermouse or Javier Patro whether The Grey Album or Jesus Christ: The Musical should be allowed to exist. The legal representatives of the Beatles and Gloria Gaynor could just as easily have used CC licenses to enforce their control over the use of their work. The very problem of producer-control presented by Lessig is not solved by the Creative Commons “solution” as long as the producer has an exclusive right to choose the level of freedom to grant the consumer, a right that Lessig has never questioned. The Creative Commons mission of allowing producers the “freedom” to choose the level of restrictions for publishing their work contradicts the real conditions of commons-based production. Lessig’s use of DJ Dangermouse and Javier Patro as examples to promote the cause of Creative Commons is an extravagant dishonesty.

A similar dishonesty is present in Lessig’s praise of the Free Software movement because its architecture assures everyone (technologically as well as legally, in the form of its licenses) the possibility to use the common resource of the source code. Despite its claim to be extending the principles of the free software movement, the freedom Creative Commons gives to creators to choose how their works are used is very different from the freedom the GPL gives to users to copy, modify and distribute the software as long as the same freedom is passed down. Stallman recently made a statement rejecting Creative Commons in its entirety because some of its licenses are free while others are non-free, which confuses people into mistaking the common label for something substantial when in fact there’s no common standard and no ethical position behind the label. Whereas copyleft claims ownership legally only to relinquish it practically, the references to ownership by Creative Commons is no longer an ironic reversal but real. The pick and choose CC licenses allow arbitrary restrictions on the freedom of users based on an authors’ particular preferences and tastes. In this sense, Creative Commons is a more elaborate version of copyright. It doesn’t challenge the copyright regime as a whole, nor does it preserve its legal shell in order to turn the practice of copyright on its head, like copyleft does.

The public domain, anticopyright and copyleft are all attempts to create a commons, a shared space of non-ownership that is free for everyone to use. The conditions of use may differ, according to various interpretations of rights and responsibilities, but these rights are common rights and the resources are shared alike by the whole community – their use is not decided arbitrarily, on a case by case basis, according to the whims of individual members. By contrast, Creative Commons is an attempt to use a regime of property ownership (copyright law) to create a non-owned, culturally shared resource. Its mixed bag of cultural goods are not held in common since it is the choice of individual authors to permit their use or to deny it. Creative Commons is really an anti-commons that peddles a capitalist logic of privatization under a deliberately misleading name. Its purpose is to help the owners of intellectual property catch up with the fast pace of information exchange, not by freeing information, but by providing more sophisticated definitions for various shades of ownership and producer-control.

What began as a movement for the abolition of intellectual property has become a movement of customizing owners’ licenses. Almost without notice, what was once a very threatening movement of radicals, hackers and pirates is now the domain of reformists, revisionists, and apologists for capitalism. When capital is threatened, it co-opts its opposition. We have seen this scenario many times throughout history – its most spectacular example is the transformation of self-organized workers’ councils into a trade union movement that negotiates legal contracts with the owners of corporations. The Creative Commons is a similar subversion that does not question the “right” to private property but tries to get small concessions in a playing field where the game and its rules are determined in advance. The real effect of Creative Commons is to narrow political contestation within the sphere of the already permissible.

While narrowing this field of contestation, Creative Commons simultaneously portrays itself as radical, as the avant-garde of the battle against intellectual property. Creative Commons has become a kind of default orthodoxy in non-commercial licensing, and a popular cause among artists and intellectuals who consider themselves generally on the left and against the IP regime in particular. The Creative Commons label is moralistically invoked on countless sites, blogs, speeches, essays, artworks and pieces of music as if it constituted the necessary and sufficient condition for the coming revolution of a truly “free culture.” Creative Commons is part of a larger copyfight movement, which is defined as a fight to keep intellectual property tethered to its original purpose and to prevent it from going too far. The individuals and groups associated with this movement (John Perry Barlow, David Bollier, James Boyle, Creative Commons, EFF, freeculture.org, Larry Lessig, Jessica Litman, Eric Raymond, Slashdot.org) advocate what Boyle has called a smarter IP, or a reform of intellectual property that doesn’t threaten free speech, democracy, competition, innovation, education, the progress of science, and other things that are critically important to our (?) social, cultural, and economic well-being.

In an uncanny repetition of the copyright struggles that first emerged during the period of Romanticism, the excesses of the capitalist form of intellectual property are opposed, but using its own language and presuppositions. Creative Commons preserves Romanticism’s ideas of originality, creativity and property rights, and similarly considers “free culture” to be a separate sphere existing in splendid isolation from the world of material production. Ever since the 18th century, the ideas of “creativity” and “originality” have been inextricably linked to an anti-commons of knowledge. Creative Commons is no exception. There’s no doubt that Creative Commons can shed light on some of the issues in the continuing struggle against intellectual property. But it is insufficient at best, and, at its worst, it’s just another attempt by the apologists of property to confuse the discourse, poison the well, and crowd out any revolutionary analysis.

This text developed out of a series of conversations and correspondences between Joanne Richardson and Dmytri Kleiner. Many thanks to all who contributed to its production: Saul Albert, Mikhail Bakunin, David Berry, Critical Art Ensemble, Johann Gottlieb Fichte, Michel Foucault, Martin Fredriksson, Marci Hamilton, Carla Hesse, Benjamin Mako Hill, Stewart Home, Dan Hunter, Mark Lemley, Lawrence Lessig, Karl Marx, Giles Moss, Milton Mueller, Piratbyran, Pierre-Joseph Proudhon, Toni Prug, Samuel Richardson, Patrice Riemens, Mark Rose, Pamela Samuelson, the Situationist International, Johan Soderberg, Richard Stallman, Kathryn Temple, Benjamin Tucker, Jason Toynbee, Tristan Tzara, Wikipedia, Martha Woodmansee, Wu Ming.

Berlin, 2006. Anticopyright. All rights dispersed.

(Portugese translation at http://remixtures.com/2007/01/copyright-copyleft-e-as-creative-anti-commons-parte-i/ - in 4 parts with commentary - and compiled at http://www.openelibrary.info/autorsview.php?id_autore=745)

Above copied from: http://subsol.c3.hu/subsol_2/contributors0/nimustext.html

Sunday, April 20, 2008

Oral Knowledge, Typographic Knowledge, Electronic Knowledge: Speculations on the History of Ownership, Doug Brent


by Doug Brent; Faculty of General Studies; University of Calgary; DABrent@UNCAMULT Faculty of General Studies University of Calgary Calgary, Alta, Canada T2N-1N4

1. Using Transformation Theory

It has frequently been observed that computers are revolutionizing the concept of knowledge ownership. Old standards of copyright and the ownership of intellectual property simply do not apply to the universe of knowledge in cyberspace. In this article I wish to examine more closely the ways in which concepts of intellectual property are changing as the computer changes our relationship to knowledge.
The main tool I wish to use in this investigation is the cluster of theories that Michael Heim has dubbed "transformation theory" (Electric Language 1987). Marshall McLuhan first called attention to the transforming powers of media in his insightful and infuriating books, particularly his masterpiece Understanding Media (1964). In that book, he claims that we cannot learn anything of importance about a medium by looking only at its content:
Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot. For the "content" of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind. (p. 18)

To avoid that numbness, we must refocus our attention on the ways in which the technological characteristics of the medium itself reshape our lives not just by giving us new tools to play with but by reshaping our consciousness on a fundamental and subliminal level.

In Orality and Literacy (1982), Walter Ong builds on McLuhan's general philosophy, plus anthropological research on the development of oral societies, in order to explain the dramatic changes in society that came about with the advent of literacy. Ong argues that the shift from oral to literate culture in about the fifth century B.C. did more than change patterns of art, politics and commerce. It enabled a profound shift in human conscious, bringing about the linear, abstract forms of Western logic that we take for granted today but which were simply unthinkable without literacy as a means of preserving complicated original thought. [line 42]

What makes transformation theory a particularly powerful tool for speculating on the impact of computers is that the information revolution intuitively feels like a third stage in this process, a revolution as great as the shift from orality to literacy. Admittedly, Heim warns severely against extending the transformation theory developed to deal with the first revolution and facilely using it to predict the outcome of the second:
Because it is anchored in the difference between orality and literacy, the transformation theory is unsuited for an investigation of word processing. Constant reference to the emergence of literacy distorts the phenomenon by reducing the emergence of word processing to a new kind of literacy. The use of the metaphor from print culture is understandable when we are confronted by the profound novelty of digital writing. But if we lose sight of the weakness of the metaphor, we shall pass right by the phenomenon in our anxiety to treat it easily in a familiar, conventionally manageable way. (p. 113)

Heim's warning is well taken; the second shift is neither simply an extension, nor simply a reversal (despite what I am about to argue) of the first. Yet if historical study is to be justified on any grounds other than idle curiosity, it surely must be on the grounds that we can learn something about the present and future by extrapolating from the past. The important caveat is that we must not depend only on a metaphor. To the extent that we see echoes of the first communications revolution in the second, we must be careful to use the metaphor of the first transformation only as a means of generating suggestive possibilities. Before we can rely on these suggestions even provisionally, we must corroborate them by close examination of changes in personal and social behaviour that are already sufficiently far along to be susceptible of examination.

2. Ownership of Knowledge in Oral Societies

Ong claims that in a primary oral culture--that is, a culture that has never known literacy--knowledge is not owned; rather it is performed. Without print, knowledge must be stored not as a set of abstract ideas or isolated bits of information, but as a set of concepts embedded deeply in the language and culture of the people. Strictly procedural knowledge--how to build a boat, how to fight a war--is passed on directly from craftsman to craftsman through the process of apprenticeship. However, the more abstract knowledge of the tribe--not just their history but also their values, their concepts of justice and social order--is contained in the epic formulae, recurrent themes, and mythic patterns, plots and stereotypes out of which the storytellers of the tribe weave their narratives. This knowledge exists as a pre-existing network of knowledge, interconnected in extraordinarily complex and non-linear ways and all known in at least its broad outlines to the storyteller's audience before he begins (see Bolter, Writing Space, 1991). [line 91]
Lord's work with modern illiterate poets underlines the implications of this means of transmitting knowledge (The Singer of Tales, 1960). Although the storytellers usually insist that they tell their stories exactly the same way each time, transcriptions of stories told by modern oral storytellers reveal significant variation. Rather than memorizing a verbatim "text," as literate observers assumed, the storytellers fit stock elements to a rhythmic pattern and a well-known plot to re- produce the story anew each time it is told. There simply is no "text" apart from each individual incarnation of each tale.

This has implications for how the creative act is seen. If oral performers were simply memorizing and reciting a work that had at one time been "composed" by a single individual, the process would be no more than an oral version of literate composition, in which a text is composed once and reproduced mechanically many times. But Lord's work reveals that the performer of a tale is combining an act of creation with an act of transmission. His primary work is to transmit the culture of the tribe, and in this act of transmission he must be conservative. Changes in oral knowledge cannot be undone, for there are no old copies to go back to. The tellers must therefore be able to reproduce the forms and plots in which their tribe's knowledge is contained as faithfully as possible. Yet there is also a gradual drift in the stories. In a process that Ong calls "homeostasis," the stories change imperceptibly over time to suit the needs and values of the culture as that culture changes. If the values that are held in high regard by the culture shift to suit changing circumstances, the heroes in the tales will acquire new characteristics, or even cease to be heroes. Individual creativity is profoundly rhetorical, for it is the subtle interplay between teller and audience that shapes the tales to match the values of that audience; yet it is also largely invisible (Ong 1982).

[line 120] This inseparability of creativity and performance meant that there was no such thing as ownership of knowledge--or, more aptly, there was no such thing as private ownership of knowledge. Knowledge was held in common, entrusted to the tellers of tales who were maintained by the tribe, not for their individual contributions to the growth of ideas, but for their ongoing duty to keep knowledge alive by performing it.

3. Ownership of Knowledge in Literate Societies

With the introduction of writing, all of this changed. According to Ong and his anthropological school of communications history, writing had a number of profound effects, including the development of the self-conscious, rational self, of the power of abstraction, and consequently of the entire Western system of logic. For my purposes here, however, the most important result of the invention of writing was a separation of text and performance, of knowledge and knower. As Havelock puts it in Origins of Western Literacy (1976), writing separates "the knower from the known" by creating a fossilized text that can achieve a continued existence apart from any knower. The knowledge represented by an oral tale is so embedded in mind and action that it cannot be contemplated as a separate entity; such knowledge travels as an almost subliminal partner of a performance, as transmission that the performer does not even think of as "knowledge" but rather as simply a set of actions. A manuscript, however, can be handled, stored, retrieved from a vault and re-performed a millennium after all previous readers have died. Therefore, with writing knowledge comes to be seen as something reified, as existing outside the self.
If knowledge can be separated from the knower, it can be owned by separate individuals. In an oral culture, plagiarism is unthinkable, simply because the survival of the culture depends on plagiarism--that is, on each performer learning what has gone before and making it his own. As the manuscript society came into existence, it became more common to attribute written tales to their sources in prior texts. Yet, as any student of early written poetry will know (Chaucer is a well-known example), prior texts were often so inseparably mingled with new material that generations of scholars have been kept happily employed in sorting them out. During the manuscript age, the painstaking copying and illustrating of a manuscript was in some respects a personal performance of knowledge analogous to the performance of an epic poem or folk tale.

[line 160] It was the printing press that made private ownership of knowledge a necessity, for it was the printing press that finally severed the connection between the creation and the transmission of knowledge. For transmission was now a mechanical act, performable by a machine. Originality, once a deadly danger to a society that had to struggle to maintain its equilibrium, could now be seen as more valuable than performance. To claim originality for what was only a re-performance became a serious breach of the values of the society. Appropriating another's ideas, once an essential means of keeping them alive, became the act of a plagiarius, a torturer, plunderer, oppressor:

Typography had made the word a commodity. The old communal oral world had split up into privately claimed freeholdings. The drift toward greater individualism had been served well by print. (Ong 1982, p. 131)
Copyright laws were soon created as a means of preserving this intellectual property. As Patterson points out (Copyright in Historical Perspective 1968), copyright was originally created more as a means of breaking the stationers' monopoly on texts than as a means of protecting authors' rights. Yet the commonsense notion that an author's words were things of countable value pressed the law of copyright further and further in the direction of articulating those rights against those of the stationers who simply reproduced the physical text. By the eighteenth century, copyright was firmly established not only as a means to ensure that an author will be paid for his ideas, but also to ensure that he will be able to protect their integrity by granting him the sole authority to correct, amend or retract them. In the Miller vs. Taylor decision of 1767, a decision vital to the shaping of English copyright law into its final modern form, Mr. Justice Aston commented, "I do not know, nor can I comprehend any property more emphatically a man's own, nay, more incapable of being mistaken, than his literary works" (Patterson p. 170).

The modern abhorrence of plagiarism, of course, has never meant that one should not use another's ideas. The practice of bringing ideas forward and integrating them into later works is fundamental to the modern belief that knowledge is cumulative and improvable. But a crucial difference between oral and literate diffusion of knowledge is that as knowledge diffuses through knowledge networks of modern research disciplines, it leaves behind the tracks of its passage in the form of earlier texts linked by webs of citations. Among other functions, these citations ensure that the producer of a particularly fertile idea is given due credit for her work, even as that work is being corrected, amended, extended, and ultimately submerged into the new knowledge that is being built upon it. Whereas the oral bard could demonstrate that he was earning his keep simply by continually re-performing the knowledge of which he was guardian, the modern researcher must demonstrate that she is worthy of being maintained by her tribe by creating work worthy of being explicitly cited by others. Thus she retains ownership of the ideas at the same time as she releases them into the world to perform their work--in a sense leasing rather than transferring them to others. [line 209]

Thus the effects of printed texts are somewhat paradoxical. On the one hand, the explicit pointers to earlier texts reinforce the fact that knowledge is built communally, through the interactions of thousands of individuals. On the other hand, the fact that each idea can be labelled with the name of its maker has created the romantic myth of the individual creative genius. This myth manifests itself in the arts as the figure of the brooding artist creating in solitude, and in the sciences as the individual inventor, the Nobel prize winner who sees what no-one has seen before.

4. Ownership of Knowledge in Cyberspace

In this context, then, what might the second shift, from print to the electronic space afforded by word processing, computer conferencing, and hypertext, do to our sense of the ownership of knowledge?
One of the most important features of typography, if we believe McLuhan and his followers, is metaphorical. Here we are not talking about the investigator's use of metaphor to extend the past into the future, the metaphor that Heim is so reluctant to pursue. We are talking about an entire culture's metaphorical transfer of characteristics of its communications medium to other aspects of the culture. McLuhan suggests, for instance, that the reproduction of texts from straight rows of exactly repeatable, individually meaningless units of type is an amazingly close analogue of, and perhaps the model for, the specialized industrial society in which an entire economy is assembled out of small bits of individually owned private property--including intellectual property. These sorts of speculation can be taken to the giddy heights of unprovable assertion that McLuhan is justly derided for. Yet if we accept provisionally that the medium can sometimes be the metaphor, we can perhaps learn something about the effects of the second transformation by looking at the metaphorical ways in which it allows us to conceptualize knowledge.

[line 241] One of the most important ways in which the electronic metaphor operates is not so much to change what writers do when they build knowledge, but rather to make this process more immediately and more obviously visible through the types of operations which it allows and the physical steps which the writer goes through. It has, after all, been observed for some time that the myth of the individual discoverer of knowledge is exactly that--a myth. Perhaps the best summary of this literature is Karen Burke LeFevre's Invention as a Social Act (1987), a work that brings together accounts of collaborative invention from postmodern literary theory, language philosophy and social psychology to argue for a new emphasis on collaboration by writing teachers. One of the most important of these sources is Michel Foucault:
[Foucault] describes the beginning of a discourse as a re-emergence into an ongoing, never-ending process: "At the moment of speaking, I would like to have perceived a nameless voice, long preceding me, leaving me merely to enmesh myself in it. . . . There would have been no beginnings: instead, speech would proceed from me, while I stood in its path--a slender gap--the point of its possible disappearance." Elaborating on this perspective, one may come to regard discourse not as an isolated event, but rather a constant potentiality that is occasionally evidenced in speech or writing. . . . Such perspectives suggest that traditional views of an event or act have been misleading when they have presumed that the individual unit--a speech or a written text, an individual hero, a particular battle or discovery--is clearly separable from a larger, continuing force or stream of events in which it participates. For similar reasons Jacques Derrida has criticized literary theories that attempt to explain the meaning of a text apart from other texts that precede and follow it. (p. 41-42)

Sociologists of science support this conception of knowledge as communal rather than individual. Diana Crane's seminal study Invisible Colleges (1972), for instance, documents the extent to which ideas are nourished and developed through networks of interaction among scientists who may come from many different "official" disciplines but who form a powerful social group around a common problem. Yet the print technology through which this communally-developed knowledge is typically delivered-- distanced, fossilized, abstracted from the network of interconnected minds that formed it--continually enforces the opposite message. The metaphorical meaning of print technology is isolation, not communality. In particular, the ability to claim one's particular share of the intertextual web and stamp it with one's own name--an ability made possible by the same printing press that made widespread cumulation of knowledge possible as well--suggests that knowledge is individually owned. [line 290]

I believe that computer mediated communication provides a totally different metaphorical message, one that can take theories of collaborative knowledge out of the realm of language philosophy and stamp them indelibly in the consciousness of the entire society. Let us begin by looking at what is now the most mundane aspect of computer-mediated communication, word processing. Remember that one of the most important psychological effects of writing in general and the printing press in particular is the fossilization of text as an exteriorized object. However, composing on a word processor divides the production of the text into two distinct stages. Ultimately the text issues in a final stage of more or less complete closure, once a "final" draft is published in a hard codex. But the word processor greatly extends the fluid stage of text, abolishing the sense of discrete drafts and smaller divisible units (pages) and turning the text into a long continuous document, a scroll examined through a twenty-five line sliding window. Although this small window can be a problem for students who cannot always visualize the entire text as a unit (see for instance Richard Collier, "The Word Processor and Revision Strategies," 1983), expert writers generally lose their dependence on what they can see on the screen and internalize the sense of a text that exists in an infinitely mutable state. Even the printout, apparently hard and immutable, comes to be seen as purely provisional, for a new one incorporating changes can be produced at whim.

A key aspect of this form of text is that it can easily be recombined with other texts. Skilled writers who use word processors are well aware of how often they cannibalize their own older texts for quotations, well-turned paragraphs, ideas cut out of drafts and saved for future works in which they might be more appropriate. But this effect does not become truly significant until the writer's own text begins to interact with other sources of text available on-line. The word processor is often seen as a preliminary stage of conferencing, for posted text is often prepared initially on some kind of word processor (whether PC or mainframe editor). However, this metaphor can be reversed: the word processor is coming to be fed by on-line information as much as the reverse. As other sources of text become available in machine-readable format--texts received through electronic conferences and on-line publications, texts downloaded from databases, et cetera--the awareness of intertextuality that LeFevre speaks of becomes increasingly objectified, its implications increasingly unmistakable. [line 328]

As I prepare this article I am conscious of two kinds of sources. Some of the sources came to me in hard copy; the labour of typing quotations in by hand, of leafing through separate texts to identify key passages, for me emphasises their separateness, the claim of the original author over the knowledge. Other sources came to me electronically; these I can cut and paste into my document much more freely, integrating not just another's words but ultimately his very keystrokes into my own construct. A well-trained scholar, I am always careful to acknowledge, always careful not to place my own stamp of ownership on the words of another. But the sliding together of texts in the electronic writing space, texts no longer available as discrete units but as continuous fields of ideas and information, is so much easier in electronic space--not just physically easier but psychologically more natural-- that it is significantly more effort to keep the ownership of the ideas separate. Intertextuality, once a philosophical concept, is becoming a way of life.

When information becomes disseminated electronically, not only pretexts but also posttexts begin to slide more and more fluidly into the text as the author integrates the comments of others into the evolving document. As Hiltz and Turoff put it in The Network Nation (1978),
The distinction between a draft, preprint, publication or reprint now turns into the same "paper" or set of information, merely modified by the author as he or she builds on the comments from the readership. (p. 276)

Ultimately the distinctions between authors and documents may break down completely. Hiltz and Turoff separate sections of their book The Network Nation with fanciful excerpts from a future "Boshwash Times"; one of these (from the July 14, 1995 issue) predicts just such a breakdown of individual authorship under the pressure of computer mediated collaboration:
A group of 57 social and information scientists today shared the Nobel Prize in economics, while 43 physicists and scholars in other disciplines captured the prize in physics. . . . When the first such collective prize was announced eight years ago, the committee tried to convince the group involved to name the two or three of its members who were the most responsible for the theory developed. However, the group insisted that this was impossible. Dr. Andrea Turoff, spokesperson for the collective, explained "We were engaged in what we call a `synologue'--a process in which the synthesis of the dialogue stimulated by the group process creates something that would not be possible otherwise." (pp. 464-65) [line 374]

In short, with electronic communication the notion of the static and individually owned text dissolves back into the communally performed fluidity of the oral culture. When the materials of which they are constructed are available in machine- readable form, document assembly--a very telling neologism-- becomes analogous to the oral poet boilerplating stock phrases and epithets into familiar plots, reaching into the previously existing network of epic knowledge to create a new instantiation of knowledge that has been in the public domain from before his birth (see Bolter, Writing Space, 1991). In the electronic world as in the oral, the latent intertextuality of print is raised to consciousness: it becomes more obvious that originality lies not so much in the individual creation of elements as in the performance of the whole composition.

There is boilerplating and boilerplating, of course. As he weaves his stories, the oral storyteller is deeply embedded in a rhetorical and cultural context. His audience is physically before him, and he assembles his stories in a close engagement with both that audience and his characters, the tribal ground out of which his figure arises. "The individual's reaction is not expressed as simply individual or `subjective' but rather as encased in the communal reaction, the communal `soul'" (Ong, 1982, p. 46). On the other hand, certain kinds of machine boilerplating, augmented by such mnemonic aids as CD-Rom's containing thousands of form letters and mail-merge programs with which to distribute them blindly, can become so totally divorced from rhetorical occasion that they cease to have any connection with human knowledge whatsoever (Cragg, "The Technologizing of Rhetoric," 1991). But a process is best defined not by its pathological extremes but by the central uses to which a society puts it. When used by skilled writers who are writing in a rhetorical context, not just recopying formulae in a vacuum, the relatively easy cut-and-paste embedding of chunks of prose from various sources can become an important operational metaphor of intertextual connections. Language theorists have always assured us that these connections exist, but we used not to see them so objectively demonstrated. [line 407]

5. Living Mythically in Cyberspace

McLuhan's term for the effects of electronic communication is "retribalization." Under the effects of participatory electronic media, he claims, linear typographic man again learns to "live mythically." McLuhan of course never explains precisely what he means by these or any other of his terms--to do so would spoil the fun of making the reader write her own meanings into McLuhan's text. But the concept of living "mythically" suggests far more than simply being more interconnected, of being able to send messages to each other more quickly and easily than we could last year. It means living in a form of consciousness in which knowledge does not exist outside the knower, embodied in a physical text, but instead is lived dramatically, communally performed as the myths of oral man were performed. This, I argue, will be--to some extent already is--one of the effects of internalizing the electronic writing space.
These effects are at their peak in hypertext, undoubtedly the most extreme example of text that is both nonlinear and participatory. The constructive processes performed by any reader of any text find a very physical analogue in hypertext as each reader takes a different physical path from node to node and thus metaphorically "rewrites" the text in the process of reading it. Hypertext documents can be constructed as even more open systems, in which each reader is invited to become co-author by adding new nodes or new information within nodes (Slatin 1990). As Moulthrop puts it,
At the kernel of the hypertext concept lie ideas of affiliation, correspondence, and resonance. In this, . . . hypertext is nothing more than an extension of what literature has always been (at least since "Tradition and the Individual Talent")--a temporally extended network of relations which successive generations of readers and writers perpetually make and unmake. (1991, par. 19) [line 438]

Hypertext is still too new and relatively rare to be the object of much close study, although it has created a great deal of interesting informed speculation (see in particular Bolter 1991). It can be seen, as Slatin does, as a very different form of text, the only form of computer mediated communication that is entirely unique to the computer and has no analogue in hard-copy communication whatever. For my purposes, however, I do not think that we need to separate hypertext from other forms of computer mediated communication. Rather, I see it as simply the most extreme extension of a change in communications media that permeates all aspects of the electronic writing space.

6. Copyright in the Cybernetic Tribe

One of the most visible signs of the first transformation of consciousness was, as I have noted, the development of copyright laws to safeguard intellectual property. It is not difficult to speculate on what could happen to these laws if the computer really does change our attitude to knowledge. We can understand this change not by postulating a simple reversal, but by invoking a more complex concept: McLuhan's "break boundary," the point at which anything, pushed to its limit, breaks into a new form that is in many respects its opposite. Mechanical duplication, once so easy that it separated performance from creation and brought about copyright to protect the latter, has now become so very easy that copyright, in the sense of a prohibition on unauthorized copying, is virtually meaningless. Small software companies distribute their products as shareware; large ones have given up on copy-protection schemes and are hoping to make enough money on site licences to corporations to make up for the rampant piracy of individuals. The sense of a single original--an author's draft, a frame of set type, a master copy--becomes increasingly difficult to sustain in an environment in which every copy can spawn another copy at a keystroke, without loss of physical quality. "In magnetic code," Michael Heim points out, "there are no originals" (1987, p. 162). In the intellectual marketplace in particular, copyright in the sense of preventing unauthorized copying is becoming vacuous--hence the bold statement in the EJournal masthead that "permission is hereby granted to give it away."
Even the sense of owning a document to protect its integrity is becoming difficult to maintain as documents lose the physical markers that hitherto anchored their boundaries in time and space. In order to own a document, Hiltz and Turoff (1978) note, [line 478]
An author has to be able to own one item, which may appear in many different places which may change dramatically over time, and the author might alter his item after it is already in the system. Delivering copies of the item to the copyright office whenever it is changed, or a copy of each and every "publication" of it, is going to lead to chaos. (p. 456)

Thus copyright in the sense of securing the rights to a fixed entity is likely doomed. The only sense in which copyright can continue to have meaning in electronic space is the sense of acknowledging an original creator of an idea. Electronic documents have not done away with the citation network, and even in an evolving hypertext, newly created nodes are typically stamped with date and author (Slatin, "Reading Hypertext," 1991). But these familiar gestures are beginning to mean something different in electronic space. To acknowledge parentage is not the same as to maintain a claim of ownership. Without the sense of master-and-duplicate that the printing press imposed, there is no intellectual ground for present attempts to toughen copyright laws in order to protect "intellectual property." They are like holding a sieve under a breaking dam.

We can see signs of this shift in a number of subtle and not-so-subtle ways. In a previous issue of this journal, for instance, Robert K. Lindsay (1991) proposes an electronic journal of proposed research in which research proposals would be openly critiqued by any readers of the journal who felt qualified to do so, in the hope of improving them through the process of open debate ("Electronic Journals of Proposed Research," 1991). In a sense this is no more than an extension and formalization of the oral stage of collaboration, a stage that now occurs in a less formal way in the halls and coffee rooms of research and educational institutions, and late at night in the overpriced hotel rooms of rumpled researchers at conferences. But Lindsay does not suggest simply that proposals should be publicly posted for critiquing. He also proposes that "These proposals would then be in the public domain: they could be carried out by anyone with the means and skill, or they could be referred to in applications to funding agencies." For the proposer, this means not simply putting an idea out into the world for a time to see what improvements could be made to it. It means surrendering ownership of the idea forever, possibly letting another person develop and reap the academic rewards for it. This is an idea that could just as easily have been proposed in the context of a print journal of proposals--but I have never seen it done. When knowledge inhabits a print space, it seems natural to want to own it. When it enters electronic space, it seems equally natural to surrender it. [line 521]

7. Caveats and Conclusions

Before announcing a complete reversal of typographically- dominated consciousness, I want to make explicit a few notes of caution hinted at earlier. First, one must realize that analogy is a particularly slippery form of reasoning. Seeing history as merely circular without recognizing key differences is as reductive as it is tempting. By electronic media, McLuhan meant electronic mass media such as film, radio and most importantly television, media largely free of alphabetic text. It is not at all clear that computer mediated communication will have the effects that McLuhan claims for other forms of electronic media. The electronic revolution, despite its often-cited links with orality, may be returning us not to a secondary form of orality so much as to a secondary form of literacy from which earlier forms of audio-visual media had begun to alienate us. Stuart Moulthrop points out that, however much an electronic text may be freed by its electronic form from many of the constraints of print text, it is still text, still visual, still segmented and sequential in its smaller units if not in its larger structure ("You Say You Want a Revolution? Hypertext and the Laws of Media," 1991). That secondary literacy is different from primary literacy does not make it equatable to primary orality. As Ong points out, primary orality is characterised not by a different concept of text but by an absence of the very concept of text itself.
In particular, structures of thought in primary orality are pressured by the relentless need to preserve knowledge against the threat of annihilation by the ever-decaying properties of sound. The textual recombinations performed by the oral bard were subtle, driven by the needs of the audience but minute enough to preserve the illusion that each retelling of the story was the same. As electronic text breaks up the fixity of print, knowledge will not return to this endless reperformance of the same patterned phrases, for the elements of the text are preserved in a form that, while infinitely malleable, need never be changed. Unoppressed by the forces of decay that drove tribal symbolizers, the electronic symbolizer is free to remake texts as creatively as desired.
Elements in the electronic writing space are not simply chaotic; they are instead in a perpetual state of reorganization. They perform patterns, constellations, which are in constant danger of breaking down and combining into new patterns. (Bolter, 1991, p. 9) [line 561]

Here we may recognise the communality of oral knowledge, the close union of the knower and the known, but for all that we cannot recognize primary orality. We can never get all the way back there again.

Moreover, given the economic structure that we have painstakingly built on the back of print-induced linearity and specialization, it will take more than a new attitude toward texts to make us stop wanting to charge for knowledge. In fact, the very technology that has made certain aspects of replication so easy as to make old-fashioned copyright unenforceable has simultaneously brought into existence new possibilities of charging by the byte for using information--a process that Moulthrop calls "information capitalism" (1991, par. 16). For every move in the economic game there is a countermove, and knowledge has been so closely tied to economics for so long that it may never be dislodged. Rather, the relationship between economics and knowledge will be rearranged into new formations, some perhaps more sinister than my rather optimistic portrait of communal knowing has suggested.

Finally, I do not want to exaggerate the degree or speed with which changes such as I have outlined are likely to penetrate the society as a whole. Eisenstein is careful to point out that the effects of the printing press not only took a long time to diffuse through Europe, but initially only affected a relatively small elite that she dubbed the new "reading public" (The Printing Press as an Agent of Change, 1979). The effects on the larger public were more on the order of secondary effects, though none the less profound for that. We in the academic community tend at times to forget that there actually are people in the world who do not have a desk covered with books, papers, half-done projects, computer disks and banana peels. Computers have penetrated everyone's world to the extent that almost every Western household has dozens of appliances that contain a silicon chip, and nearly every business transaction is in some way or another involved with a computer. But this is not the same as saying that everyone is likely has experienced or is soon likely to experience first-hand the new consciousness of text that I have been describing. As with the printing press, so with the computer, the effects that diffuse beyond the realm of the knowledge workers themselves may be of a highly secondary nature. But again, their secondariness will not mean triviality.

[line 598] I want to be careful, then, to define the limits of the claim I am making here. I am not claiming that electronic text will unilaterally undo almost three millennia of exposure to literacy. I am suggesting, however, that some of its psychological effects can be understood in part by referring to the state of consciousness that existed before writing in general and the printing press in particular made it possible to separate the knower from the known, to see knowledge as a commodity that can be owned, traded, rented, and accumulated. The new awareness of the "polylogic" nature of our knowledge (to borrow Michael Joyce's term), an awareness that has percolated through such diverse disciplines as literary criticism, rhetoric, language philosophy and cognitive science, may well have a technological basis. The sort of surrender of ownership suggested by Lindsay's proposal may be more thinkable in an electronic form than in a printed form, not just because electronic media speed up the dialogue, but because electronic media make the dialogic aspect of language overt and inescapable. The long standing process of trading texts back and forth becomes transformed into a process of merging texts into new wholes which are inseparable from their makers. The modern researcher will never be metaphorphosed into Homeric bard, but perhaps at least some of her activities can be seen as more bardic now than they could under the linear metaphors imposed by print.

References

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