Wednesday, July 16, 2008

Transmedialization: An interart transfer, Karin Wenz


The term transmedialization describes the transfer of text from one medium to another. It is a special type of "remediation" (Bolter& Grusin 1999), but not used in the broad sense, as transmedialization is closely related to a specific text and not to e.g. narration in general in written text compared to narrative possibilities in film or computer games. Transmedialization may parallel or develop the source text. The question is: Which aspect is foregrounded and which is hidden by the transmedialization? If the two media systems are relatively close to each other we have different cases of transmedialization, if they are distant we speak of translation, which means that entirely new signs are created. Bruhn (2001) distinguishes the following cases of transmedialization in musical ekphrasis which can be applied to digital text as well: integration, inflection, adaption, and enactment.

1. Integration
One of the most important conceptual elaboration of multimedia is Fluxus' idea of intermedia. As defined by Dick Higgins, intermedia is the "art form appropriate to people who say there can be no artificial boundaries between art and life. If there can't be a boundary between art and life, there certainly cannot be boundaries between art form and art form. For purposes of history, of discussion, of useful distinction, one can refer to separate art forms, but the meaning of intermedia is that our time often calls for art forms that draw on the roots of several media, growing into new hybrids" (Friedman 1989). Derived from reflections on intermedia are the contemporary oppositions of mixed-media and intermedia, to distinguish the illustrative mixture of text, image and sound from the organic combinations as in visual poetry of the 1970s and 1980s. Important developments of these concepts can be found in the theoretical discussion on experimental poetry from the 1960's on, as stated in Friedrich Block's "The form of media: the intermediality of visual poetry" and Philadelpho Menezes "Poetics and Visuality".

In hypermedia hybrid combinations and new possibilities of codification are possible: "One surface fits all" (Beressem 1999). As the development of the audio-visual media show, there is an increase of visualization but at the same time an increase of semanticization (cf. Schneider 1997). It is the most important development, caused by the audiovisual media, that the attention especially in artistic contexts is turned to processes of sign production and that these processes are more and more perceived as aesthetic functions. Signs do not refer as symbols to meaning but refer selfrefentially to themselves and make the reader aware of his or her own perception.
Machiná by Philadelpho Menenez combines the image and function of a calculator with sound and text.


We can type in a combination of numbers (612309), which will start a sound file pronouncing the sound of single letters. When we finally choose the "="-symbol, the voice starts to combine the single sounds to the word "POESIA", which appears at the same time as the mirror image of the calculator, turning the numbers into letters. The integrative effect of this example can be described as a doubling: first, an electronic medium has been transferred onto the desktop of the computer - the calculator we all have used several times as one of the standard tools our computers offer. Second, the numeral sign system has been interconnected to the alphabet, not because of a semantic relationship but because of a mere visual similarity between numbers and letters. This example highlights, the numeral basis of digital literature in general and focuses on the limited possibilities of interaction digital media provide.

The user produces a new form of media poetry within a very limited environment. Besides a playful and interactive approach towards literature the reader should gain an awareness about the control and limitation which is inherent in digital literature at the same time. We are not dealing with a transformation of form and content from one medium to another, but instead with a sort of synthesis. In such an intermedial form individual components complement one another but could not stand on their own.


2. Inflection
One important aspect in the field of digital literature is the difference between digital and virtual technologies. In digital documents, the main features are related to non-linearity, very often described as spatial. Experiments with VRML give us the impression of a textual space which is not only a metaphor for the text. The idea of digital geometry and text as space is constructed in Econ by Silvia Laurentiz.

Text is transposed from the printed medium to the digital without changes of the content or the integration of new sign systems. Econ is based on the poem "O eco e o icon" by E. Melo e Castro, constructed as a virtual space the reader may navigate. The use of VRML for computer games is already well known, but there are only few examples for its use in a poetic context. In Econ the single verses are marked in different colors to allow a linear reading as well as jumping from one area to another. Whenever a poetic text is set into another medium without changes of its content, the original medium is inflected rather than transformed. All aspects from syntactic composition, vocabulary, metaphor and allusions used to the mode of expression remain untouched. This is a new approach towards digital literature which refers to Jeffrey Shaws interactive installations as for example his "Legible City". Space in VRML is a software construction which creates the environment for interaction. You may navigate from place to place, which is from verse to verse in the example of Econ. This spatial, poetic form integrates various forms like literal and pictorial space, virtual space, the metaphorical space of the poem and the space of the artwork. The technical problem of a smooth movement in VRML especially in a file provided on the internet, makes the reader to a player as in flight simulations, navigating around in the colored space of the poem. Reading and comprehending what the poem is about, is extremely difficult without knowing the original by Melo e Castro. Melo e Castro's poem is inflected in a way by the use of VRML. Somehow it becomes the background for a playfull interaction of the reader. It is transformed into space, freed from its linearity, but at the same time in part freed from its semantic content.

3. Adaption or the text as a database model
A transmedialization from a visual medium (video) to a dominantly textual one is the case of the "Woman in White" by Friederike Anders. "The Woman in White" is an example of a video installation transferred to the WWW and thereby transformed into a hypertext. The work consists of a photonovel, a narration in images and words and two databases connected to this novel: the identilador, which gives information about the possible identities of the woman and the eventilador, which is an archive of events. These databases connected to image and video databases are at the center of the online version of the "Woman in White". The mere visual presentation of Anders' video installation has been extended for this internet project and changed its focus totally. A primarily audio-visual presentation becomes a dominantly textual one by adding theses databases to the "Woman in White". At the same time the video part, music and animation has to be reduced to make the project accessible online. This example highlights the textual dominance of the internet, besides all discussions of visuality and multimediality. This transfer can be described as a specific case of ekphrases, as a verbal representation of a visual representation. Clüver (1997: 26) defines ekphrasis as "the verbal representation of a real or ficticious text composed in a non-verbal sign system". The result is an iconic projection of one sign system into another. This is only partly true for Ander's project. She transferred some of her files to the digital medium without any change on the surface. She added the photonovel as a narrative part, which is the adaption of the filmed story in the video to a textual medium and highlights the closeness of hypertext to print, but highlights at the same time the multilinear reading possibilites of a hypertextual, networked text.

The visual composition of the photonovel reminds us on the outer appearance of a tv with a huge central screen and its other parts like speakers and buttons on both sides and beneath the screen. A new component, which is typical for the digital medium, is added: the database. The transmedial processes of this example develop the original video installation further, highlighting on the possibilities and limitations of an internet project. Both, its range of register and its compositional elements transgress the possisbilities of printed text and of a video installation. The video installation was used as a source for this new artistic transfer. It is still visible in parts of the new project, but the result is a re-presentation in another medium. The discussions about the radical openness of hypertext are put into perspective by highlighting the necessary closeness of a database.
4. Enactment
The transmedialization of a print novel into a computer game and a MOO is a case, where the reader is forced to change her role and becomes a player and - in the case of a MOO - acts on the public space of a stage.

"When transformation of an artwork is brought onto the theatrical stage and blended with the miming aspect of the genre, the result is a case of enactment" (Bruhn 2001).

An example is Nika Bertram's Kahuna Modus. Only some theoretical presuppositions shall be outlined here. The analysis of MUD's (Multi User Dungeons) and MOO's (Multi User Dungeons Object Oriented) show that modes and genre of oral and written communication are merging. The leading hypothesis can be formulated as follows: medial literacy in computer-mediated communication is combined with new forms of conceptual orality. The distinction between conceptual and medial orality and literacy stems from the research of Koch and Österreicher (1994) to show that there is a continuum between both modes of communication. A personal letter to a friend, which obviously uses the medium written language, is conceptually more comparable to face-to-face communication than a lecture, which is mostly conceptually written and uses the medium oral language. Therefore, Koch and Österreicher propose to distinguish between medial distinct forms of representation but conceptual continuous forms, which are blending. A main function of the medium computer is mediation in communication between human-beings. But this is not new or surprising, because this is the function of signs in general, independent from the chosen medium of transmission.

The capacity of the medium to condense dimensions of time and space is grounded in its immediacy and in its dynamics. One aspect of this dynmaics is the possibility of the participants in a MOO to "play out scenes from the novel" in the case of the Kahuna MOO, "based on the story and not the narrative technique of the novel" as Nika Bertram puts it. This leads to an enactment of the narrative in a new environment and a very specific case of transmedialization. Transmedialization in general means the transfer of signs from one medium to another. This leads to a different semiotic relevance of the textual components and reception in a new environment.



References
Bairon, Sérgio.1995. Multimídia. São Paulo: Global.

Beressem, Hanjo. 1999. One surface fits all: text, images and the topology of hypermedia. In: Martin Heusser et al. Text and Visuality. Word and Image Interactions 3. Amsterdam: Rodopi.
Bolter, Jay David; Richard Grusin. 1999. Remediation: Understanding New Media. Cambridge, MA: MIT.

Bruhn, Siglind. 2001. A concert of paintings: 'Musical ekphrasis' in the 20th century. Eunomios. URL: http://www.eunomios.org/contrib/bruhn1/bruhn1.html

Clüver, Claus. 1997. Ekphrasis reconsidered. In: Ulla-Britta Lageroth et al. (eds.). Interart Poetics. Amsterdam Rodopi, 19-34.

Daniels, Dieter. 2000. Strategies of Interactivity. In: Rudolf Frieling & Dieter Daniels (eds.). Medien Kunst Interaktion. Wien: Springer.

Koch, Peter & Wulf Österreicher (1994). Schriftlichkeit und Sprache. In: H. Günther & Otto Ludwig (eds.). Schrift und Schriftlichkeit. Ein interdisziplinäres Handbuch internationaler Forschung. Berlin: de Gruyter, 587-604.

Leão, Lúcia. 1999. O labirinto da hipermídia. Arquitetura e navegação no ciberespaço. São Paulo: Iluminuras.

Melo e Castro, E. 1988. Poética dos meios e arte high tech. Lissabon: Vega.

Menenez, Philadelpho. 1998. Poesia concreta e visual. Sao Paulo: Atica.

Nöth, Winfried . 2000. Intermedial overlaps between word and image. http://www.pucsp.br./~cimid/ 03proj/wordimage/noth1a.htm

Scheffer, Bernd (ed.). Schrift und Bild in Bewegung. Ausstellungen, Installationen, Performances. München: Gasteig, 27. Mai bis 16. Juni 2000 Rathausgalerie 1. Juni bis 2. Juli 2000 Veranstalter: Medienforum München.

Schneider, Irmela. 1997. Wörter sehen und Bilder lesen. Prozesse der Hybridisierung in der Zeichenpraxis. In: Helmut Schanze & Helmut Kreuzer (eds.). Bausteine IV. Siegen : DFG-Sonderforschungsbereich 240.

Spielmann, Yvonne & Gundolf Winter (eds.). 1999. Bild - Medium - Kunst. München: Fink.
Schmitz, Ulrich. 1997. Schriftliche Texte in multimedialen Kontexten. In: R. Weingarten (ed.). Sprachwandel durch Computer. Opladen: Westdeutscher Verlag, 131-158.

Walther-Bense, Elisabeth. "The relations of Haroldo de Campos to German Concretist Poets, in particular to Max Bense". In: David Jackson, Eric Vos & Johanna Drucker (eds.).
online: http://www.stuttgarter-schule.de/campos.html

Experimental, Visual, Concrete. Avant-garde Poetry since the 1960s. Amsterdam: Rodopi.
Wenz, Karin. In print. "Text und Bild in Bewegung." In: Paul Peter Schnierer und Thomas Rommel (eds.). Literarische Hypertexte. Tübingen: Niemeyer.

Above copied from: http://www.netzliteratur.net/wenz/trans.htm

Tuesday, July 15, 2008

Immersive Contemplation in Video Art Environments, Tiffany Sutton


ABSTRACT
This essay examines a form of video art -- what is called a "video environment" -- that calls upon as much as it departs from familiar conventions that are bound up in museum display. I argue that the way that works in this genre are housed in museums enables them to give rise to a form of contemplation, one involving immersion, that is, if not unique to this genre, then certainly demonstrated by it. My examples of video environments make a case for the coherence of this rarely experienced immersive form of contemplation, the value of which, in turn, makes a case for the genre's further development.

KEY WORDS
immersive contemplation, proprioceptive immersion, video environments, video art, video art environments, video installation, media-saturated environments, aesthetic contemplation, aesthetic engagement

1. Prologue on Video History[1]

In the early 1950s, video technology was used primarily for television broadcast by the major studios. With only a few exceptions, such as Nam June Paik's electronic Fluxus sculptures made out of magnetized television sets, first exhibited in 1958, the artistic development of video awaited the Sony Portapak's introduction to American consumers in 1965. Arguably the first time-based artwork in video came in the youth-driven documentary form of the street tape (paradigmatically, Les Levine's Bum in 1965), which employed the Portapak to advantage. And throughout video art's brief history, artists have been drawn to the medium in search of such unique opportunities to ride the wave of a developing technology, in the avant-garde spirit of defining a medium and finding new modes of artistic expression.

The moment that digital video became possible around 1990, for example, artists sought ways to exploit "light speed" (Avid™, E=MC2™) editing systems. The resulting "on-the-fly" editing techniques (editing in the process of recording from a source disk, with no rewinding or previewing involved) did not, however, produce work that (for the most part) outlasted the momentary fascination with the new, though it has become a staple for live-news show editors. Some of the most deeply moving and admired artistic work in video -- such as work by Mary Lucier, Bill Viola, Tony Oursler, Joan Jonas, Chris Marker, Dan Graham, and Gary Hill -- has molded the technology to its own purposes, all but disregarding the state of the technology, though often incorporating new devices. In particular, artists working in the "installation" format ("video sculpture") have conceived of their work in terms that are continuous with more traditional forms of visual art, such as painting and sculpture, and their modes of display.

This essay will examine a form of video art that is called a "video environment," which calls upon as much as it departs from familiar conventions that are bound up in museum display. I will argue in Sections 2 and 3 that the way that works in this genre are housed in museums enables them to give rise to a form of contemplation -- one involving immersion -- that is, if not unique to this genre, certainly demonstrated by it. In other words, video environments make a case for the coherence of this rarely experienced immersive form of contemplation, at the same time that the value of the kind of contemplation they enable makes a case for the further development of the genre. By discussing relevant examples of them in Section 4 and thus illuminating video environments as a genre, I will then be in a position to make a case for the possibility of contemplation that is immersive in the foregoing sense, which, in turn, will help me to show how works in this genre can perform the social function that gives them unique value.

2. The Museum Context, Defamiliarization, and Contemplation

At some point in the late 1970's, when video artists began to reach a consensus that the medium had been defined, attention turned to the choice among viewing contexts. It turns out that one's choice of viewing contexts in video makes all the difference, given that there is such a range of them, from traditional cinema viewing to living room viewing to computer display. Choosing to display video in a museum brings it under a set of conventions and expectations that are raised no matter what work is introduced. The one that I am thinking of in particular is the defamiliarization of the familiar. Taken with certain forms of video art, this is a convention for responding to the museum that can be put to new uses that respond to our technologically saturated world.

Pioneered by the Louvre when its doors were first opened to the public in 1793, the convention I am speaking of should be familiar. Think of your own body as you enter an art museum. There is a palpable transformation that occurs as you cross the threshold after having been immersed in the everyday, to which Arthur Danto counter-poses the "merengue," which stands for everything extra-museal: You begin to feel more aware of your own presence in space, and you might even begin to feel more upright in relation to the objects you encounter.[2] At the very least, you encounter yourself in relation to unfamiliar objects; thus your body is defamiliarized and your proprioceptive sense is transformed.

The defamiliarization of the familiar is also the principle driving Cartesian meditation. Contemplation, in Descartes' view, occurs when customary relations with the everyday are suspended, and thinking turns in upon all that it once took for granted.[3] In a museum, I propose, the spatialization of this method of eliciting contemplation, the method of radical doubt, turns Cartesian thought on its head and is allied with strains of thought developed in the twentieth century, such as pragmatism and ordinary language philosophy, that take the physical world as a given and not open to radical doubt.[4]

As philosophers began to theorize telerobotics and other forms of electronically transmitted knowledge-at-a-distance, including video, Hubert Dreyfus predicted that electronic technologies raising questions of telepistemology would turn around the longstanding triumph of the physical world of science in philosophy, opening consensus once again to radical doubt.[5] Instead of being brains in a vat, the doubting Thomas now says, we might all be metazoans running around in a world like the matrix (of The Matrix), creations of an evil genius programmer. Dreyfus thought that either thought would go this way, or else the stark contrast between actual and virtual worlds, perhaps just our incorrigible preference for hugs over e-mails, were we ever forced to choose, would fend off the re-emergence of scepticism in philosophy and in popular culture as well. But maybe it is not so far-fetched to hold that global-scale behavior, 'as if' bodies did not exist might subtly, over time, weave beliefs, even in evil genius programmers, that silicon is as dubious a substance as flesh, and that, as Descartes speculated, an evil demon might be masterminding the modern sense of dysfunction that plagues the cogito otherwise known as humanity.

Doubting not that I think and exist, and that there are similar others in the world who must all somehow dwell on a planet with limited natural resources that we should continue to learn something about, is no dissolute disposition. Being optimistic about the capacity of the human intellect to learn its own nature, similarly, is not a disposition that falls easily into "sceptical paralysis" because, knowing where scepticism leads, one can stop before ever "counterbalancing" beliefs, that is, before entertaining the Cartesian posits (such as evil demons) that are mutually exclusive with one's beliefs about one's beliefs' origins.[6]

By the mere effort at learning where scepticism leads, does one, against one's will, fall into sceptical paralysis for having counterbalanced? In that case, from a position of sceptical paralysis, I can decide with William James, wishfully thinking, that it is best to behave as if my belief that I am embodied is true, because behaving otherwise would not serve any vital function. However, does mere counterbalancing amount to falling into sceptical paralysis? I fail to see that it does, in cases where one of the two counterbalanced beliefs tips the scales, and the attempt at counterbalancing fails, for example, if I fail to imagine a world in which an evil demon is the source of all of my beliefs about the physical world, newly revealed to be false.

Catherine Wilson's alternative framework for worrying about behavior as if bodies did not exist, is modeled on Heidegger's thinking about the dangers of technology and, accordingly, borrows and revitalizes his terminology.[7] On Wilson's view, sceptical thinking and behavior are represented as a kind of wholesale "immersion" in the use of technologies that provide "inauthentic" and "vicarious" access to the "thingliness of things" and also of people that we cannot meaningfully or fully incorporate into our everyday, embodied lives:

"Heidegger assumed that a cultural preference for the mediated over the proximal, and the emotionally complex, excessive, and useless over the concrete and instrumental signified a move away from the 'thingly element of things.' But does not our capacity to produce vicarious experiences bring us ever closer to the thingly element of more things?"

And, indeed, this becomes the criticism:

"…Heidegger did not foresee that a problem about technology, if not 'the' problem, might arise not from its monstrous opacity and its inability to function as anybody's 'equipment' but from the effortless access it provides to the 'thingliness of things…' "[8]

I will discuss not the "telefictive" kind of experience Wilson problematizes but the representation of the conditions of telefictive experience (of what I will call the technological order) in museums. My discussion will hedge Dreyfus's bets, as well, by suggesting that in the contemporary arts we already have a means of showing ourselves to ourselves with respect to the technological order, in the form of the video environment.

3. Video Environments in Museums

When Nam June Paik took a television set in 1958 and magnetized the top of it and set it in a gallery, an unfamiliar relation between the television and its viewer arose in stark contrast to the familiar living room experience. Later in video history, Mary Lucier took an interest in schematizing the living room experience itself, setting it in the museum, defamiliarizing it, and redefining our sense of dwelling in the spaces we daily inhabit. She was thus among the first to explore the concept of the video environment as distinct from the video installation (c.f., respectively, Mary Lucier's Asylum, A Romance and Chris Marker's Silent Movie.) (Click for illustrations.)

A video environment such as Asylum is a display in a museum or gallery that is encompassed by a divide of some kind (so that it is not subject to juxtaposition with other works). The parts are related intentionally, either as a whole completed in the artist's conception, or as a proposed whole to be judged in the viewer's experience of the work.[9] Quite different from projecting oneself into the space of a painting, one is invited bodily into the space of the work.[10] And, through defamiliarization, one is invited to contemplate, in the Cartesian sense of the transcendence of the everyday, one's bodily relation to technology in a space marked out for temporary habitation.

Thus we find, in a way that Descartes could not have considered, contemplation without bodily dissociation, contemplation that is possible only in an immersive state; immersion, again, not in the sense of drowning out the senses in pure thought about thought (the theoria Aristotle distinguished from poiesis and praxis that would later be taken up by the theologians), nor in the sense of looking at something through something else, such as a window pane or a picture frame (the modern mode of thinking on thinking by framing thought with the conditions of cognition), but rather in the sense of being inside the chamber of a camera obscura, experiencing the ontological difference between the image on the far wall and all else that the chamber contains, including one's bodily self.

The video environment functions like the camera obscura in that it defamiliarizes what is familiar (the technological order), yet unlike it in that it links the body with the other contents of the room, so that one's thinking is immersed in the conditions for dwelling made palpable, if not always visible.[11] A successful video environment is one that makes some aspect of the technological order, i.e., the way our lives are mediated, organized, or routed by technology, more transparent to those who experience the work as it was intended to be experienced, through immersive contemplation.[12]

In everyday experience, we conduct and experience our lives in positive ways or in negative ones (as Wilson describes), but we do not have at our ready disposal a facilitating framework for contemplating an aspect of experience. Artists devise these out of ordinary experience in the arduous process of creating their art, and the museum furnishes the setting for contemplating their creations.[13]

It is one thing, for example, to live in a "smart house" (to be immersed or to dwell in it) and another to bracket and represent an aspect of it. Consider the following hypothetical case of a "smart house" represented as a video environment: One enters, unaware that the display's walls are rigged with equipment that caters to one's every need, and that one's needs are being continually monitored. Only by playing along and pretending to dwell in the space does one find the first clue: lamps that light over one's head as one moves, a refrigerator that asks whether one really needs to eat at two o'clock in the afternoon, and if so, whether what one really needs is a hunk of cheese: "Wouldn't a glass of milk do nicely? You don't want to lose your girlish figure!"

Suppose you're a man of age thirty-eight. Would the success of the environment, in your estimation, depend upon the accuracy of its judgment of your figure, your goals for your figure, your further discovery of the relation between your actual particulars and the utterances of the smart appliances? Would it depend upon your knowledge of how well or wittily the environment corresponds to smart houses you've visited? Or would it depend upon the condition of your memory of the interactive computer you played with at the "Iterations" exhibit at the International Center of Photography, New York City?[14] You're stuck. This isn't like Bill Viola's room of projected angels. (Click for illustration.) This is more like a smart house! But it's not … very smart. You forgot to look at the title of the display. There it is. It says: "Smart Aleck House."[15] Well, you think, if this work was intended to scare me, it's been a success.

In the next section I will delineate the conditions under which contemplation can become immersive (in the above sense) in the museum through the in(ter)vention of a certain kind of artist and the respective video genre, and not through other genres and mere experiences.

4. Video Environments as Occasions for Immersive Contemplation

It seems initially plausible to hold that the proprioceptive link between the body and the objects surrounding it is guided by the dispersal of light in a room. So I turn to consider whether immersive contemplation in a video environment requires that light be present. Take Tony Oursler's System for Dramatic Feedback (Click for illustration). The gallery is darkened, as in a movie theater, and one is met at the threshold by a rag doll with a face animated by video projection. The doll, reminiscent of television's Mr. Bill, cries out, "No! No!," signaling that something is going on inside that is dreadful and that one enters at one's own risk.

Inside, in the immediate foreground, one sees a conical heap of quilts interspersed with rag dolls similar to the "Mr. Bill" figure, each with a tiny projected video face. From the ceiling, a giant projected video hand sweeps down to repeatedly "spank" a bent-over male figure on top of the pile, who responds by screaming. Other dolls in the heap have different actions that they repeat, as in the compulsive loop of a traumatic childhood memory. Projected on the back wall of the gallery is an image of a movie theater audience. Its members chew popcorn and look on passively at an implied screen. Oursler thus brackets the cinematic mode of regard, and sets it in comparison to the mode of regard of the gallery visitor. Further, by darkening the room and illuminating only the rag doll heap, he establishes a comparison between the traumatic episodes enacted by the dolls and the implied diegetic events on the implied movie screen.

Whether the subject of contemplation is the media's creation of a feedback loop of the spectacle of human suffering or the passive memory of trauma represented by the looped actions of the dolls and by the daze the movie spectators are in, darkening the gallery invites a proprioceptive comparison of the visitor's body and mode of regard with bodies and modes of regard represented in the display, thus occasioning an immersive experience of bodily self-in-relation.

More typically, the dispersal of light throughout a room occasions immersion by making it more like a prototypical everyday space in which humans and other animals immerse themselves, such as a home, as in Lucier's Oblique House, Valdez and Last Rites, Positano, or a natural habitat, as in Lucier's Asylum, a Romance and Noah's Raven. (Click for illustrations.) When an immersive state has been occasioned, giving rise to contemplation without disrupting the immersion becomes the artist's subsequent challenge.

Oblique House is an ideal example of how this works. In the work, the illuminated video environment is actually devised as a house haunted by ghosts of two different disasters, an earthquake and an oil spill, a century apart, that struck Valdez, Alaska. Faces are seen and voices heard on monitors in the room's four corners, each belonging to a denizen of Valdez, each describing a personal loss incurred as a result of disaster. The monitors have sensors that visitors set off as they pass, and the sensors can be set off simultaneously, in orchestrated ways, if visitors experiment and contemplate possible responses to the testimony. As active temporary inhabitants, visitors can thus symbolically "help" the victims join together, mourn, and recover. And in this way, illumination and interactive technology help Oblique House bring about the immersive contemplation of a place and a people, and their loss as a result of man-made and natural disasters.

Employing interactive technology is no more a necessary condition for a work to succeed in this genre than is illumination, however. Arguably, Asylum, A Romance, succeeds without it. Asylum contains one video monitor that has been hoisted on a forklift in a section of the room thematized as a junkyard. It displays junkyard images and emits grating, industrial noises, but is not set up to be interactive. The success of the environment as a dysfunctional whole depends upon the visitor's contemplation of aspects of the environment that can only be noticed through immersion, specifically by noticing the different kinds of partitions in the space. These are thematized by different kinds of gates, from industrial steel to loosely latticed wood plaits, that divide a cultivated sculpture garden from an antique tool shed and from the junkyard. Only through immersion can one notice these things, and thus be positioned to contemplate the question the exhibit foregrounds: the habitability of a world in which the different kinds of partitions in question are in place or absent.

All along I have been assuming that a video environment must be constructed literally out of technology. Yet surely there are cases that should be included in this genre where the constructed environment is about video or an aspect of the technological order without containing any of what it represents. In the simplest case, imagine a museum display of a contemporary living room in which video technology is nowhere in sight. The display is about video technology if only because it foils strong expectations that video be present. Assuming, then, that the living room is clearly contemporary, and that the work is clearly somehow about some aspect of video technology that is expected but missing from sight, as an elliptical sentence can be about the part of it that has been left out, it seems unproblematic to pronounce this a video environment.

The crux of pronouncing something like the above a "video environment" is that aboutness is notoriously difficult to establish (i.e., the "somehow" might be difficult, though I see no reason to think it impossible, for an artist to fill in); for it is highly contingent on established expectations and the conventions governing them, or so we learned as the history of abstract art began to develop in the twentieth century. What is a mere white cube presented by Robert Morris about? We say that there is no knowing without knowing the history of minimalism, and so on back to impressionism.

In contemporary art, lines of interpretation are even more difficult to establish, for there are so many lines cross-hatching. For example, the swarms of butterfly cut-outs presented by Bennie Flores Ansell might be said to be about an aspect of the technological order, though materially they are no more than inkjet photographs on transparencies, not the digital technology itself. A Filipino-American obsessed with Imelda Marcos and her personal style, Ansell has plied the digital arts intending to raise eyebrows at Marcos's spending habits or, rather with her spending habits given her political position (this is what the artist actually told me after a presentation of her work). She crafts butterflies from Photoshopped™ digital snapshots of the stiletto-heeled Ferragamo shoes that fill Marcos's closet. By covering walls in museums, galleries, and department stores with swarms of these creatures, she creates environments that are beautiful and even faintly menacing.[16] Unquestionably, she creates immersive environments; it is only a question of what her works are about, for without the understory about Marcos, one cannot detect anything especially menacing about her shoe-flies. They simply look beautiful, even when bending around corners and spilling onto the ceiling.

The intended criticism of the effect of Marcos's style on her constituency is nowhere apparent because cutouts of digital photographs are removed from what they take critical aim at: there is nothing especially menacing about shoes, even stiletto-heeled ones photographed and morphed into butterflies, and considered apart from their owner's behavior. A history of conventions linking shoe-flies to a media-induced culture of envy is simply not firmly in place. Thus, Ansell's work is not clearly about the technological order, as against nature or fashion, and it could certainly not be called a video (or even a digital photography) environment.

Bill Viola's Five Angels for the Millennium (click for illustration) introduces the inverse possibility: that an apparent video environment might be about something other than the technological order. Viola projects on the walls of a gallery five sequences with angelic figures, surrounding the visitor with staggered sound and visual effects. In this darkened gallery, unlike a movie theater, one becomes aware of the 360 degree moving arc of one's eyes, then head, then body, contemplating the relation between the projections; and it is difficult not to be aware of one's body, softly illuminated, in relation to the life-size angel projections before one. Without question, one contemplates these figures and the work's meaning with proprioceptive awareness. Every demarcating feature of the video environment genre seems present, every one but the representation of the technological order.

How can one tell what this work is about? First one sees that Viola's video sequences are representational in that they contain humanlike figures. The action, however, is non-diegetic: There is no represented world like our own, causally ordered and inhabited by fully-defined characters. In short, there is no world order. We might then suppose that, since they are called "angels," these figures are, in fact, symbols, but of what? They are rendered nearly tangible, more than symbolic paintings can make them, anyway, for here they loom before one, life-sized, moving, and audible. In representing angels, figures that by convention symbolize something, namely, a spiritual order, media technology is made to serve as a medium of an order quite other than itself.[17]

In some sense, then, it is about the technological order. However, the otherworldly aspect of it strains the lines I want to draw between video environments,where one might dwell, and, say, video visitations. What makes Angels so interesting is that it sticks a toe over every line I want to draw. Is it a video environment? If not, it comes close on every vector.

Finally, what kind of environment does a video environment have to be to occasion immersive contemplation? The definition in Section 3 bears repeating because it highlights the bracketing aspect of an environment:

"A video environment is a display in a museum or gallery that is encompassed by a divide of some kind (so that it is not subject to juxtaposition with other works), the parts of which are related intentionally, either as a whole completed in the artist's conception, or as a proposed whole to be judged in the viewer's experience of the work."

In paragraph two of Section 3, above, I add that we tend to find an environment immersive if and only if it is "like a prototypical everyday space in which humans and other animals immerse themselves" or dwell. Could an everyday dwelling space satisfy both conditions, that is, be immersive and yet bracketed, artfully arranged and presented to viewers without being presented in a museum? Outside of the museum, people are seen dwelling in media-saturated environments constantly: Digital cameras hidden in homes can be accessed on the Internet by anyone with the requisite technology who knows the websites to visit. As a result, it cannot be claimed that the museum alone can bracket everyday experience or set dwelling in relief from the flow of experience. For, if an audience as widely drawn as the museum-going public were directed to one website, this would seem to be the equivalent of what a museum can achieve.[18]

If my language is tentative, it is because I register a difference between what can be experienced at a desk in front of a computer and what can be experienced at a museum. Only at a museum, or at a desk in front of a computer in a video environment at a museum, does one become bodily immersed in the environment one contemplates. By taking in a scene with one's eyes only, what one gains in enjoyment of the spectacle one loses in immersive appreciation of it. Perfectly immersed, the star of the Reality TV show in question knows what it is like to dwell in that environment, assuming that the star is aware of the level of media saturation he or she is faced with, while the voyeur, not immersed, can only contemplate in the more limited pictorial mode. What it is like to be the star of a Reality TV show, where one lives every aspect of one's domestic life in the public eye, I could not convey here by phenomenological description and, at the risk of circular argument, must defer to artists who create immersive video environments for museum display.[19] Thus, I can only conclude that a video environment must be displayed in a space to which those who would appreciate it can have physical access.

But what is so limiting about the pictorial mode, after all; or, conversely, what is so special about bodily immersion? The 2004 remake of The Stepford Wives depicts smart people living in smart houses in an affluent Connecticut suburb; Brazil also, more futuristically, depicts people living in smart tenements, surrounded by smart appliances. Given that both movies and video environments have the bracketing necessary to give rise to contemplation, what differentiates the value of these films from that of "Smart Aleck House," in Section 3, above, as criticisms of the smart aleck aspect of the technological order? The film's degree of remove from experience that qualifies as "bodily immersive" can count for or against its valuation. As a complex narrative case against smart aleck technology based on the story of individuals represented by actors depicting fictional characters, it is almost categorically impossible for a film to compare with a video environment.

On a Platonic view, according to which a representation of something exists at a compromised level of reality, a video environment might seem to have more direct personal relevance to its audience. Though a representation, bracketed and in that sense like a narrative film, it is less removed than a film is from what it represents. Accordingly, the closer a representation is to being actually lived, the more moving it can be; and the more moving, the more valuable. The conditions for reception are also a factor; immersion goes beyond mere bodily presence in the space of the work. In a video environment, one is free to probe and to discover the order created by the artist in any order one chooses. One is confined to something like a diegesis (the narrative world of the film) only insofar as the technological order represented in the environment is a representation of the world we recognize as our own, with the same causal laws and, perhaps, similar human values. One can experience the environment in a way that fails to make narrative sense, or argument, or criticism, of the artist's intentions, but it cannot be said that a video environment coerces the understanding by adhering to narrative conventions as mainstream films do.[20] Rather, its force derives from its nearness to lived experience; for it is, as a narrative film cannot be, a representation of the technological order that is, in the above (more active) sense, immersive.

At the very least, one might argue, in order for the viewer of a film, or a painting or photograph, to pass from voyeuristic to immersive mode, provisions for a more immersive reception than is traditional would have to be made by the curator. It was asked, when I read an earlier draft of this paper at the University of Washington, Seattle, whether a painting would become a different kind of work if a painter were to require that a magnifying glass be hung next to it in the museum so as to encourage the spectator to experience the surface and frame as three-dimensional. Granted, the added spatial dimension invites the mode of regard belonging to sculpture, and the moving frame of the magnifying glass brings a temporal dimension to the experience that is like the mode of viewing video installations. However, to claim that the experience of the painting is then fully immersive would seem to require something more.

In a passionate argument for an "engaged" mode of viewing paintings and of experiencing both art and everyday life, Arnold Berleant argues that, indeed, when we look closely and actively at representational paintings, we can enter their perceptual space, thus dissolving the boundaries between subject and object, and engaging with the work.[21] It seems, however, that to deny the distinction between the space of the viewer's body and the space represented in the painting would be to accept that space is not the space of Newtonian science and, commensurably, linear perspective, and that the experience of space(s) can be coherently conceptualized in more than one "natural" or naturalistic way. A phenomenologist, for example, would make this argument, but anyone committed to making a physical distinction between the space of the museum and the space of the painting, whether merely for convenience or out of some dogmatic physicalist commitment, would grant that literal "immersion" within the museum is possible only in the space of the museum: one can sit on a chair in the museum, but not on the chair in a painting. So it seems that while there might be gradations of invited engagement with works, such as paintings, photographs, and films that jog the memory of actual dwelling more than others, true immersion begins and ends in whatever space is occupied by the body, the space that, because of walls and such, can actually compel and legislate experience.[22]

5. Conclusion: The Value of the Video Environment as a Genre

In summary, one can contemplate something immersively only if one can be immersed in it and, moreover, only if contemplation is possible in an immersive state. I hope, in this essay, to have illuminated the conditions under which both of these conditions can be satisfied.

The value of the video environment, I have further argued, is that it shows us powerfully and directly our mediated lives and the possibilities for them in ways that facilitate and require the proprioceptive immersion in question. By confronting the represented technological order with the body, and vice-versa, the work assaults the everyday mode of dwelling that we now or could in the future take for granted, punctures it with our presence, and shows us how the body shapes and is shaped by technology in everyday life. The overarching value of such a genre, despite its relative expense, is that it allows us to more fully grasp aspects of the relation between our embodied needs and technology and to judge the humanity or inhumanity of the seemingly endless variety of ways in which our lives are technologically mediated. In order to evaluate a dwelling condition, one must be in a position to know what it is like, and this is the primary challenge of the video environment, whereas traditional art has often served, conversely, to prove dwelling conditions that may once have seemed beneath notice to be worthy of recognition (Vermeer's art is exemplaryof this).

In the nineteenth and twentieth centuries, one art form has given way to another, painting to photography, photography to film, and film to video, in the quest for the more perfect, more fully immersive way of representing reality, physical or mental, and the way it is constituted, as this essay has described it.[23] Has this essay been an argument along those familiar lines, an argument that video is the culmination of the momentous movement toward one comprehensive medium? I have argued that video environments make use of conventions developed in museums for the display of paintings and sculptures, but for a new purpose that does not supplant the old ones. I have also shown how video environments compare with narrative films, and have demonstrated that one cannot be seen as an improvement over the other in all ways. Therefore, this should not be mistaken for an argument that video environments supplant other art forms or genres.

A third challenge inherent in the genre under discussion is that the artistic status of a video environment, as in the case of any artwork, depends upon how well the proposed work fits within a frame of tried and true works that are also, one hopes, witty and prophetic.[24] Since they occupy physical space and tend to be made out of technology that represents itself, however, video environments correspond more to lived experience than to other artworks in museums, and thus are mainly comparable with other video artworks. Moreover, as environments as opposed to installations, they defy juxtaposition that facilitates interpretations that lead to the classification of mere things as works of art. Thus, the question of their status and value as art may seem, at best, an afterthought.

This does not make video environments something other than art, but it does put them at the other end of the development that conceptual art opened up: the obsessive testing of the boundaries between art and non-art. The genre's function, its social purpose, has outstripped the need for it to contend for a place in the art museum, as opposed to any other kind of public display space, and now it finds itself between one kind of museum and another. Its permanent home, typically, is on videotape or in the artist's space, but a video environment at its best, ultimately, is an immersive, contemplative, and transformative experience like no other that we take home with us and keep in memory.


Endnotes

[1] This paper was first read as part of a panel that I organized entitled "Video in the Museum" at the October 2003 meeting of the American Society for Aesthetics. Other panelists, whom I thank for their participation and their comments, included: Linda Norden, Federico Windhausen, Christopher Eamon, and Ivan Gaskell. I also thank audience members, Arnold Berleant in particular, for their input at the session.

A revised version of the paper also benefited from comments when I presented it to the Philosophy Colloquium at the University of Washington, Seattle (January, 2005). I wish to thank that audience for many attentive comments, and Andrew Light, in particular, for inviting the reading, and for helping me put together a slide show presentation that was important for my visually-based argument. Finally, I also thank Arnold Berleant, again, and two anonymous reviewers for this journal for their close commentary and their willingness to work with me through extensive revisions to the original paper that I wrote in 2003.

[2] Arthur Danto, "Museum and Merengue," in Embodied Meanings: Critical Essays and Aesthetic Meditations (New York: Farrar, Straus and Giroux, 1994).

[3] "First Meditation: What Can Be Called into Doubt," in The Philosophical Writings of Descartes, Vol. II., trans. John Cottingham, Robert Stoothoff, and Dugald Murdoch (New York; Cambridge, UK: Cambridge University Press, 1984), pp. 12-15.

[4] See John Passmore, A Hundred Years of Philosophy (New York: Penguin Books Ltd., 2nd ed., 1966). Also, or alternatively, see Juliet Floyd and Sanford Shieh, eds., Future Pasts: The Analytic Tradition in Twentieth-Century Philosophy (New York; Oxford, UK: Oxford University Press, 2001).

[5] "Telepistemology: Descartes' Last Stand," in Ken Goldberg, ed., The Robot in the Garden: Telerobotics and Telepistemology in the Age of the Internet (Cambridge, MA: MIT Press, 2000).

[6] "Counterbalancing" and its consequence, "sceptical paralysis," are terms that Peter Unger uses to describe the bind of the sceptical argument. See Peter K. Unger, Ignorance: A Case for Scepticism (New York: Oxford University Press, 2002).

[7] Martin Heidegger, The Question Concerning Technology and Other Essays, trans. Lovitt (New York: Harper & Row, Publishers, Inc., 1977).

[8] Catherine Wilson, "Vicariousness and Authenticity," in The Robot in the Garden, 86. 88. (See note 5, above).

[9] Melinda Barlow has written of Lucier's thematization of dwelling in her work, in "The Architecture of Image and Sound: Dwelling in the Work of Mary Lucier," in Melinda Barlow, ed., Mary Lucier (Baltimore: The Johns Hopkins University Press, Art + Performance Series, 2000). She discusses Lucier's Antique with Video Ants and Generations of Dinosaurs (1973), Asylum, A Romance (1986/1991), Oblique House, Valdez (1993), Noah's Raven (1993), and Last Rites, Positano (1995).

[10] Chrissie Iles discusses the Postminimalist decentering of the viewing subject and the "new language" of the representation of space it created for artists working in projected film, video, slides, holographs, and photographs in which "the images appear in the darkened gallery space in a radically different form from those experienced in cinema." Chrissie Iles, Into the Light: The Projected Image in American Art, 1964-1977 (New York: Publications and New Media Department, Whitney Museum of American Art, 2001), pp. 34-5.

[11] Iles also notes Catherine Wilson's reflections on contemplative space, which they both discuss in terms of the amount of illumination present in a room, whether of the camera obscura or of an installation space, and its metaphorical link (initially made by Nicolas Malbranche) with inner illumination. (Ibid., p. 35).

[12] There is an operative assumption in creating video environments that an artistic rather than a nuts and bolts approach to reducing the mystery of technology, an approach focused on representing technology's effects rather than understanding its workings, can help us face down what Heidegger refers to as the "danger of technology" in The Question Concerning Technology. (See note 7, above.) Not all artists and curators who construct or curate media environments would agree that our technological order poses the dangers described here or by Heidegger in his essay.

For example, Iles, also curator of the film and projected media program, "Dream Reels: Video, Films, and Environments by Jud Yalkut" (Whitney Museum of Art, 2000), has written in catalogues and programs about works that might satisfy my understanding of a video environment, but she describes them as creative experiments in perspective and subjecthood, stressing their originality. (See note 10, above).

[13] Need the museum environment be an art museum? The answer must be open-ended. Since the immersive mode of contemplation includes questioning the nature of the environment one is immersed in and how it might have been constructed otherwise, the environment in question can be considered as a work of art in an art museum, but need not be. Displays of other kinds in other museums are constructed as well, after all: for example, museums dedicated to the history of man as slave to technology, or of man as prisoner, or of man as animal, though they do not ask to be thought of within the history of art, nor as works of art. The answer and level of contemplation therefore depends upon how the designer of the environment, artist or not, relates the work to other works of art. For the purpose of putting on trial a selected mode of dwelling in relation to technology, there may be no reason to weigh the experience down with the question of its art-worthiness. The argument that art status depends upon the framing context for it can be found in Tiffany Sutton, The Classification of Visual Art: A Philosophical Myth and Its History (New York; Cambridge, UK: Cambridge University Press, 2000).

[14] I refer to Grahame Weinbren's "new cinema" interactive work, Sonata (1991/1993). "Iterations: The New Image," International Center of Photography, New York City (1994), curators Timothy Druckery and Charles Stainback.

[15] Julie Iovine, "Why Smart Houses Turn Smart Aleck," (click for article), January 13, 2000. This article was not an artwork and didn't inspire one, to my knowledge; nor do I base my example on any immersive video environment or artwork that I know of.

[16] Bennie Flores Ansell, "Fashion To Forgeries," Feminist Caucus, American Society for Aesthetics, Houston, 2004.

[17] Relatedly, an immersive environment employing video could be made to represent a marvelous world in which causal laws such as we know them do not apply, where, for example, people turn into mushrooms when as they pass a video camera, which morphs the subject's image into the shape of a mushroom when they pass in front of it. More on the subdivisions of the marvelous can be found in an as yet unpublished paper: Tiffany Sutton, "The Marvelous and Méliès," the American Philosophical Association, Seattle, 2002. A referee for this journal suggested that I consider a castle environment, and I am not sure whether that would be more like "Smart Aleck House" or "A Trip to the Moon": futuristic or marvelous.

[18] It is well known, for example, that the White House hosts a website (www.whitehouse.gov/barney) that shows us the White House Christmas festivities through a camera attached to Barney, the President's dog.

[19] Of how much help would it be, for example, to say that an immersive video environment might contain the means of finding out what it is like to live one's life as the star of a Reality TV show; and that part of experiencing life as the star of a Reality TV show might be learning what it is like to be scrutinized by total strangers who are seeing one through hidden cameras and who are judging one according to schemata that cannot, at first, be anticipated? Does this include the other links in the chain of experience, the totality of which is accessible only within the immersive experience, for example, the initial discovery of a reason or reasons for believing that there are hidden cameras or audio transmitters, and one's judgment of the effect of one's discovery of the equipment and its uses on the schemata according to which one is estimated by the voyeurs.

[20] Grahame Weinbren's Sonata was a work that allowed the audience to shape a narrative out of visual sequences that were stored as files under provocative labels with representative images. (See note 14, above.) One could assemble the story by opening the readymade files and linking them end to end, as in a parlour game.

[21] Arnold Berleant, Art and Engagement (Philadelphia: Temple University Press, 1991).

[22] Berleant writes, "Art does not legislate experience, it invites it," thus limiting the notion of engagement to a mode of experiencing an artwork, as opposed to claiming that some work is made to engage us and that other work is not or cannot. (Ibid., p. 74).

[23] Hugo Münsterberg staked the first claim for film's "comprehensive" mimicry of the path of consciousness, and Maya Deren was to echo him, as did many others subsequently. See Hugo Münsterberg, The Photoplay: A Psychological Study (New York: Dover, 1916); also see Maya Deren, "Cinematography: The Creative Use of Reality," in Daedalus (Journal of the American Academy of Arts and Sciences, Boston, Winter 1960). Arnold Berleant also has marked the importance of film by saying that it "does more still than render reality: it constitutes it" more fully than other media, in Art and Engagement. (See note 21, above).

[24] I here lean on the definition of art in my book, The Classification of Visual Art. (See note 13, above).


above copied from: http://www.contempaesthetics.org/newvolume/pages/article.php?articleID=288

Monday, July 14, 2008

Manifesto of Polypoetry, Enzo Minarelli


1987

1. Only the development of the new technologies will mark the progress of sound poetry: the electronic media and the computer are and will be the true protagonists.

2. The object "language" must be increasingly investigated in its smallest and largest parts: the word, basis of sound experimentation, takes the characters of multi-word, broken into its inner body, restitched at its exterior. The word must be able to free its own manifold sonorities.

3. The exploitation of sound has no limits. It must be carried beyond the border of pure noise, a signifying noise: linguistic and oral ambiguity has a sense only if it completely uses the instruments of the mouth.

4. The recovery of the sense of time (the minute, the second), apart from the laws of harmony and disharmony, because only through editing is the right parameter of synthesis and balance found.

5. Language is rhythm. Tone values are real vectors of meaning: first an act of rationality, then an act of emotion.

6. Polypoetry is devised and realized for the live show; it gives to sound poetry the role of prima donna or starting point to link relations with musicality (accompaniment or rhythmic line), mimicry, movement, and dance (acting or extension or integration of the sound text), image (television or slide projection, by association, explanation or alternative and redundancy), light, space, costumes, and objects.

Above copied from: http://www.391.org/manifestos/enzominarelli_manifestoofpolypoetry.htm

Saturday, July 12, 2008

The Evolution and Revolutions of the Networked Art Aesthetic, Jeanne Marie Kusina


ABSTRACT
Mail art, artist books, artistamps, assemblings, experimental and visual poetry, Email art, video, and performance art have all, at various times, been considered members of the loosely configured classification known as "Networked art". Yet the common thread associating these diverse media is not the manner of their production, but rather the dynamic way in which they are distributed throughout artist networks. Emphasizing communication and generosity, Networked artists attempt to subvert conventional systems of exchange while also maintaining an intimacy of expression. I will discuss these qualities and how they often evolve from subtle attempts to undermine an allegedly flawed culture into concerted efforts combating social injustice that affect specific political changes. Although Networked art continues to undergo numerous transformations, its principal aesthetic elements remain unchanged and are flourishing in a new era of amplified possibilities.

KEY WORDS
Networked art, mail art, Ray Johnson, correspondence, aesthetics, Dada, Simone de Beauvoir, intimacy, generosity, political art, visual culture

1. Art and the Eternal Network[1]

"Repelled by the slaughterhouses of the world war we turned to art.
We searched for an elementary art that would save mankind
from the furious madness of these times."
-- Jean Arp, Dadaist artist participating in the Cabaret Voltaire, Zurich, 1916

"Networked art" has become an umbrella term used to encompass a wide variety of activities. They include yet are not limited to: mail art, artist books and nontraditional publishing, artistamps, assemblings, experimental and visual poetry, video, performance, and email art. The common denominator among these diverse media is not the manner in which they are produced, but in how they are presented to the world. Networked art is not merely an artistic phenomenon; it is also representative of a unique aesthetic. Emphasizing communication, what has been christened "the eternal network" is a movement not bound by temporal or topical considerations. It is instead united by a desire to circumvent traditional systems of exchange and is known for both a spirit of generosity and an intimacy of expression.

The inception of Networked art may stem as far back as the tin post cards of the Italian futurists or, by some accounts, even earlier to Vincent van Gogh's postal exchanges with his brother Theo. Yet while these historical illustrations are interesting, it appears as though the groundwork for the networking aesthetic truly emanates from Tristan Tzara, Marcel Duchamp and the other Dadaists in the years 1916-1922. Their "anti-art" art set the stage for a revolution that forever changed how and why artists create. As Susan Hapgood elucidates: "Appalled by the brutality of war, and by the complacent conservatism of the bourgeoisie, Dada artists found subversive, irreverent means to outrage their staid audiences, while at the same time overthrowing the artistic status quo."[2]

All of these things are standard fare for networking artists today. However, despite these similarities, as well as the often-collaborative nature of their projects and occasional use of the postal service as a method of delivery, there lacks in Dada a specific dedication to exchange. Therefore, although the ancestry of Networked art may be traced to these figures, its actual nexus is better positioned with the artist Ray Johnson and the launch of the mail art network.

It is in this network of artists that I recognize the essential elements of generosity. From its earliest roots as an interactive affiliation based mainly on artistic rapport, mail artists exercise a customary munificence that is as intimate as it is wide-reaching. While their exchanges are frequently tangible, the focus is not directed toward the art as an object or image so much as it is on the concept of a symbolic sending. While these artists do claim to experience a sense of personal benefit from what they receive as well as their own sending, they also greatly exceed the boundaries typically found in traditional, closed systems of exchange. Rather, the artists are part of a larger, more complex web of relationships whose work is circulating in a somewhat chaotic or random manner. They appear at times to understand that the rest of the world may not always be in step with their actions, and yet they continue on with the belief that their actions may affect a positive social change.

Given that, as I have previously mentioned, the mail art movement may be considered a pivotal stage in the development of the contemporary Networked art of the twenty-first century, I believe it is appropriate to examine its history and development. At each stage, I will make note of the traits that are demonstrative of its distinct aesthetic qualities.

2. Ray Johnson and the New York Correspondence School

While studying at the legendary Black Mountain school, Ray Johnson not only absorbed the foundations of his artistic techniques but also developed a lifelong attraction to Zen philosophy, particularly in regard to the appreciation of chance. Yet his career as an artist did not formally commence until he relocated to Manhattan in the early 1950s. At that time he initiated the destruction of all of his previous works in order to begin again from a blank slate.

Johnson had always exhibited a penchant for writing clever, witty letters and post cards that he frequently illustrated for friends. He often included elements of collage in both his artwork and these personal missives. His growing dissatisfaction with the official art world, with its institutional hierarchies and gallery elitism, led Johnson to seek new outlets for his artistic expression. In keeping with the nature of collage, he freely took images from popular culture and the art of others and then transformed them into a unique vision all his own. Johnson then employed the U.S. Postal Service as his primary means of distribution, starting with a small circle of artists and friends, and eventually branching out into a wide network that included hundreds of individuals from a variety of disciplines and locations. As a result, what came to be known as the New York Correspondence School, and then the New York Correspondance School (to indicate the dance-like relationship among partners) was born.[3] Johnson's mailings, which were as prolific as they were engaging, represent a fundamental move away from the paradigm of art produced to sell or own. This was art to give, send, and potentially lose or destroy by the very process of mailing. In this regard, there was always an element of chance or risk involved in the process. However, Johnson was not only generous with his own works; he also elicited generosity from others by first sending them a work and then urging them to "add and send to" someone else. In these actions an artist lacking critical reputation, perhaps residing in a distant location, might be instructed to add something to Johnson's work and then forward the piece to a celebrated artist or public figure. This process also worked in reverse, but the main goal was to triangulate a connection between these otherwise unconnected individuals. In a sense, it also served to level the playing field between the known and the unknown, destroying the division between the famous and the fan as they are drawn into mutual participation in the artistic process.

Johnson created a symbolic exchange, yet at the same time overrode the urge to keep and covet. Longtime correspondent, friend and archivist, the author William S. Wilson describes being forced to accept the transient nature of Johnson's art in spite of an initial reaction, commonly elicited in those who received it, to retain and preserve the works for themselves or others, "With the loss of the original I, or we, gained an implication: Conserve this! Restore this! What are the consequences of trying to resist perishing? When I declined to mail that beautiful object, planning to wait for a curator to visit, Ray mailed another film-still in an envelope with loose sand, some of which was irretrievably lost even as I opened the envelope. So I mailed both envelopes to London, exposing them to experiences very like the course of ordinary life, a course that can be hurtful if resisted, yet can become radiant if it is assented to. Ray thought of mail-art as more like fireworks than precious objects in a sanctuary of art. And if his mail-art evaporated or disappeared, its vanishing made a gap that could call forth newer mail-art, fitting seamlessly into a later event. He didn't keep fresh eggs around until they were old."[4]



Ray Johnson, Untitled (Denver Art Museum), c.1993, 11x8 ½ inches. Courtesy of the FaGaGaGa archives.

From its nascent days as an underground movement, mail art has become a phenomenon that knows no global boundaries and has seemingly limitless manifestations. There are as many variations on what constitutes mail art and correspondence or collaborative activities as there are participating artists. This is, again, why "Networked art" has become the definition du jour to encompass them all. Yet in every incarnation the basic aesthetic values of mail art remain. For example, there is a very simple credo that "senders receive." This is not to be confused with sending an article for the sole purpose of getting something in return. Quite the contrary, most active mail artists send so much and so often that they can scarcely keep account of what went where and to whom. Nonetheless, in a more general sense, there is an almost karmic element to this art, which ensures that those who give of themselves will be found by others of like mind. In a sense, and with homage to Johnson, everyone becomes a "fan" of everyone else, making connections without hesitation and responding in turn.


Ray Johnson, Untitled (PEEP), c. 1992, 8 1/2 x 11 inches.
Courtesy of the FaGaGaGa archives.

While on the surface these activities could be mistaken for egoism, I argue that just the opposite is true. A great deal of Networked art is sent with only minimal identification of the sender. The work is frequently collaborative in nature, with no specific reference to who contributed any particular element to the totality of the piece. In addition, a fair number of Networked artists can and do become well-known and respected critically, yet they are still willing to distribute artwork that could otherwise garner high prices on the open market. Ladislav Guderna, Martin Guderna, and Ed Varney convey that what Networked artists seem to value above all is the connection or communication involved over the property exchanged, "Mail art continues to be an important and vital communication medium… because it is so necessary. Within a seemingly humble exterior, mail art embodies the actual realization of global communication and cooperation on a person to person basis. Mail art is a concrete example of the spirit of mutual understanding thru communication which is the foundation of the dream of global peace and prosperity."[5] While these authors describe Networked art in unusually idealistic terms, they do capture the principal intentions associated with an aesthetic movement that is focussed on the notion of communication and not on self-promotion.

3. Networked Art in Relation to Culture

The motivation behind these ingenuous exchanges varies by artist, but a common thread that appears to unite many of them is an artistic alienation from society at large. Art networkers often regard the human condition in light of what they view as a Kafkaesque bureaucracy in contemporary life. Yet instead of turning away from these systems, they embrace their mechanisms and use them as subversive tools to subtly "throw a wrench into the system." Addressing mail art's relationship with the culture at large, Craig J. Saper remarks, "Rather than dismissing modern culture in favor of a transcendent escape from the society of spectacles, red-tape tangles, or even mass-marketed religions, the artists involved in intimate bureaucracies have reconfigured quintessential forms of our often bureaucratized lives to provide new interpretations of contemporary future cultures."[6]

I agree not only with Saper's allegations regarding culture but also with many of the examples he later cites as evidence of using the tools and trademarks of "the system" to usurp the system itself. In Networked art, rubberstamps have become a means of both democratizing art by making it accessible to everyone while at the same time allowing some individual artists to produce works on the scale of a small assembly line. Artistamps, or faux postage, use the medium of the mail to express a message in a manner other than the ordinary, humdrum, plain envelope and stamp. On certain occasions, artists even create their own "countries" or "principalities" from which these stamps are issued. Anarchist tendencies are certainly in evidence, but the motivations behind these acts point toward a desire to foster human interaction in areas where it seems to be absent. Instead of opting out of a societal system they disagree with, network artists choose to opt-in with the creation of a new entity in line with their values and codes. Still another form of expression can be seen with the TTPO, an acronym which stands for either "test" or "tease" the post office. Placed inside this category would be a wide variety of three-dimensional objects ranging from a mundane household item to an extravagant sculpture, always mailed sans container. Once again, it is not the artifact being mailed that is considered "art"; rather, it is the act of mailing it that is viewed as significant. This is a recurring theme that is also advocated by many artists sending envelopes and cards. In effect, and especially with the TTPO, the minor disruption of an official government agency such as the post office is turned into a slyly subversive act. It is generally only a small "glitch" in the system but it may be considered part of the artistic intention because a third party is (somewhat unwittingly) drawn into participation. That is, the postal worker becomes part of the performance, which is not complete until delivery is made to its intended recipient.

In light of these acts, I would like to return to Networked art's affinity with Dadaism. Considering network art's passionate dedication to analyzing, archiving, and writing about itself it might, like Dada, be considered a movement by manifesto. It is my contention that both Dada and Networked art have specific, philosophic goals aimed toward undermining the current cultural norms of the day. Even as they frequently proclaim to be without any formal aesthetic, and adopt such hyphenated negations as "anti-art" or "anti-establishment", their real desire is to compel others into a reassessment of aesthetic values. However, in order to make this parallel, I must also open Networked art up to the same criticisms faced by Dada. First and foremost, Dadaism is all too frequently dismissed as merely an art era not worthy of philosophical considerations. Yet often when Dada is given a philosophical glance, it fairs no better. Simone de Beauvoir is just one commentator on Dada, but she sums up numerous common objections with her discussion of what she interprets as an incoherent, continuous negation of itself, by itself. Of Dada and its psychoanalytic offshoot Surrealism, she warns of suicide, deterioration of mind and body by drugs, and that, "Others succeeded in a sort of moral suicide; by dint of depopulating the world around them, they found themselves in a desert, with themselves reduced to the level of the sub-man; they no longer try to flee, they are fleeing."[7] Conversely, I assert that Dada, though it is purported to be a philosophy of nihilism is actually much closer to extolling de Beauvoir's own belief in freedom than she realizes.

To begin with, the extreme measures endorsed by Dada must always be considered against the backdrop of the First World War with all of its carnage and disillusionment. Dada calls for an end to all culture, art and aesthetics, as well as values and morals. At the same time, it does so within the context of culture, art, and, at least in the sense of reacting to and then rejecting them, morals. A Duchampian readymade may make a mockery of high art, but it is presented as art just the same. Furthermore, there is also a cheeky insolence and mischievous joie de vivre underlying the participants' actions, such as leaving much up to chance elements and placing an emphasis on games, that betrays their claims of total negation. It seems as if, out of their anguish, there essentially arises a new creativity. This creativity is a dynamic rejection of the confines of society and is, in sum, a freedom even by de Beauvoir's standards. For, according to de Beauvoir, freedom must meet three main criteria for it to be held in highest regard: an individual must accept one's freedom, assume it by a constructive movement (that is, by doing something), and generate "a negative movement which rejects oppression for oneself and others."[8] I believe that Dada, although accused of attempting to overthrow culture, was acting instead in a Nietzschean sense by attempting to overcome culture. Although their methods were rebellious, they were based upon a desire to cast light upon what they considered to be a tarnished society. In the end, Dada is a paradox unconcerned with being a paradox, and herein lies its liberating force.

It is this force that networking artists are tapping into today. Nevertheless, they are still asked to justify their actions to a contemporary culture that is every bit as eager to dismiss the endeavors of Networked artists as they were those of the Dadaists. After all, what interest do art magazines and journals have in lending credence to a movement that takes pride in thumbing its nose at the art establishment? When media coverage is given, quite often the emphasis is not placed on the aesthetic qualities or ethical implications of art exchanged freely. On the contrary, Networked art's aesthetic values are often turned against it. To illustrate, another common mail art principle is that all art received for a mail art call will not be subject to a jury and will be displayed without censorship. For their contributions the artists will be provided with documentation that is, at the very least, a list of participants and their contact addresses. This documentation creates an opportunity for future networking among individual artists. However, the generous and egalitarian nature of these principles is generally not praised by outside observers but is often chastised as being without monetary value, open to works of questionable quality, and nothing more than an aberration from or imitation of "real" art. Meanwhile, an untold story pertains to how many established and revered artists have secret or lesser-known mail art pasts, that these artifacts are often situated within exhibitions associated with other movements (such as Conceptualism, Neo-Dada, and Fluxus), and how often these items are hoarded by collectors.[9] Regardless of this, and as is characteristic of Networked art, press coverage is hardly shunned by artists and is seen as another opportunity to infiltrate the bureaucracy at large. During periods when the mainstream press does not come calling, small, independent publishers do the work in their place by bringing Networked art to a larger audience and lending it critical legitimacy. Due to such efforts, some of Networked art's more active participants who were previously limited to underground followings are gaining visibility and becoming known to wider audiences.

buZ blurr is an artist who has weathered many storms and public censures of Networked art in his over thirty years of involvement as a contributor. Nonetheless, he has never backed down from a critic and has only reinforced the tenacity of the deep philosophical convictions that run among Networked art devotees. If any artist could be held up as the refutation of an inherent nihilism, then blurr would be exemplary. He is tirelessly devoted to capturing the human spirit and then sending it on into the world. In addition to his postal activities, buZ blurr is a master of railroad graffiti. Yet what is graffiti if it is not an act of destruction, a blight on the landscape of public and private property?


buZ blurr, Red Tuck (on boxcar), 1991. Photo by J. Kusina

Following in the tradition of the hobos and the railroad workers of the nineteen thirties and forties, blurr's elegant, delineated portraits are the antithesis of desecration. His sparse style is clearly recognizable as his own, and his prolific portraits are often accompanied by a few words or phrases that imbue the works with a poetic dimension. Still, when the engine leaves, the boxcars follow and away go blurr's artworks, "mailed" just like envelopes on their way to parts unknown. Many of his works are never heard from again, while some find their way back to him years after their creation. Often the images are altered by rust, which he welcomes as a silent partner in his process. Of his graffiti work blurr comments, "The main appeal of the railcar icon is its anonymous nature, whereby observers can project their own fill-in scenarios to an unknown author's work. It is freely given but in a Dada Absurd way, the language somewhat an aggressive challenge on the train of thought."[10]

Much attention is now being paid to buZ blurr, particularly because of his stenciled portraits, which emerged from photographs taken for his Caustic Jelly Post mailings. But his philosophy remains unchanged, and in what he has dubbed Surrealville, Arkansas, he continues to make art as he always has and carries on life as (un)usual.

4. The Risks of Intimacy in a Public Arena

With as much consideration as I have devoted to the public dimension of Networked art, I believe it is also important to comment on the interior aspects that accompany it. In Saper's aforementioned discussion of artists in relation to bureaucracies, he employs the expression "intimate bureaucracy".[11] Saper is far from being alone in associating intimacy with Networked art. It would be incorrect to assume that because of the wide range of exchange involved in these artistic activities that somehow intimacy or any substantial relationship with others is absent from the process. In actuality, just the opposite is true and this is what sustains the network. Sharla Sava examines this claim with reference to Ray Johnson, "To casually situate Johnson into the cool professionalism of the art world, however, is to misunderstand the intimacy of his mail art network. 'I don't just slap things in envelopes. Everything I make is for the person I'm writing to.' Johnson's act of ongoing self-distribution was never indifferent to its recipient."[12]

Sava stresses the importance of interpersonal relationships among mail artists. This is what separates the art of communication from the empty promise of the chain letter. Underneath the elaborate sets of codes, puns, references, jokes, and even occasional jabs, lies a true commitment to receiving and responding to the transmissions of others. Many of these works become intensely personal, but at the same time they are given without strings. That is, they are sent through the mail with the understanding that, even if the work does arrive, the recipient may in fact just send it on to someone else. Recipients are often just as likely to alter an artwork or even go so far as to cut it up and recycle the elements as they are to retain any of the pieces in their possession. Even those who do actively archive the works they receive are eventually faced with the problem of diminishing space, and the pieces are often boxed up and either sold or donated to a third party such as museums or other collectors.

On the matter of selling Networked art, there is a mantra among mail art adherents that "mail art and money don't mix."[13] This aphorism is superseded by the one rule under which all others fall: that there are no rules. Namely, the selling of Networked art does occur on occasion despite a preponderance of admonishments against it. It is for this reason that Networked artists must not only accept the psychological risks associated with intimacy, but also be generous enough to let go of any personal connection to their work. Even the artists themselves come and go, for only the network is deemed "eternal" and unending by those who contribute to its web of interconnectivity.

It is not my intention to draw a strict dichotomy between the public and private aspects of Networked art. The two are very much linked together. Nor am I claiming that the building of intimate artistic relationships is of a private nature and precludes participation in social awareness or issues of justice. Quite the contrary, I propose that intimacy and generosity actually encourage interaction in these arenas.

5. The Politics of Networked Art

Clemente Padin is a living illustration of how the aesthetic principles employed in Networked art can in fact influence changes in the political spectrum. A respected visual poet, artist, and activist, Padin was committed to protesting the horrific injustices perpetrated by the Uruguayan government beginning in the late 1970s. The atrocities committed at that time include the oppression, coercion, and torture that are so often associated with dictatorial regimes. In spite of this, the fascist administration still had the powerful financial and military backing of the United States government. Padin resisted the repressive forces by publishing booklets and staging art events. Anonymously, he also mailed post cards adorned with artistamps that brought attention to the plight of his people to recipients all over the world. When his protesting efforts were exposed, Padin was arrested and sentenced to four years in prison. After serving two years and three months of his imprisonment, he was released through the aid of an American senator. Yet Padin attributes his liberation to his "friends" in the mail art network, most of whom he had never met. These artists became dedicated to sending art and messages on his behalf. Without the campaign of mail artists, who first needed to spread the word amongst themselves and then to the appropriate political powers, Padin believes he never would have been freed from prison at such an early date.[14]


Clemente Padin, Untitled (America Solidaria), 4 x 6 inches, 2004.
Courtesy of Reid Wood.

Padin is not the only political prisoner to have been affected by mail art. Prior to the collapse of Communism in the former Soviet Union and East Germany, numerous artists risked their lives and their livelihoods to exchange mail art from behind the iron curtain. Even if today's Networked artists are not faced with the Dadaist reality of a world war, they are acutely aware that there are always injustices in need of attention; and they are rarely content to sit idly by. Instead they create an intimate fellowship of artists and writers and attempt to reach underdeveloped and oppressed nations, where even the postal system may be a luxury that few can afford. Padin, for his part, is still extremely active in the network, and continues to devote much of his art toward efforts for peace and justice. Of his history he modestly states, "My small drama is insignificant to the suffering of thousands and thousands of Uruguyans but I just can't understand why there are still people who ask me why I make a political issue out of art…"[15]

While the art works of Padin, Mark and Mel Corroto (a/k/a FaGaGaGa), Luc Fierens, Annina Van Sebroeck, and others are almost explicitly political, many Networked artists' work is significantly less politically motivated. Some consciously avoid political statements, while still others participate in the network simply for personal enjoyment. But the general tone of the network remains overwhelmingly nonjudgmental and generous, regardless of artistic purpose. Within the Eternal Network there seems to be room for and admiration of any number of approaches.

6. Networked Art Enters the Twenty-First Century

As I have discussed, Networked art encompasses a wide range of dialogic, artistic encounters. Its aesthetic relies on an ethic of symbolic exchange, rooted in generosity and sustained through intimacy. Perhaps even the official bureaucracies that these artists are so fond of tweaking may be showing signs of changing under its spell. More established art institutions are admitting to an appreciation for mail art and exhibitions are becoming more frequent. The Whitney Museum of American Art as well as the Wexner Center for the Arts have each held major retrospectives of Ray Johnson's work.[16] The government of Argentina now recognizes a sanctioned Mail Art Day. In addition, in May of 2003 the Belgian government issued a mail art postage stamp designed by Guy Bleus that is, at long last, officially legal for use as postage. A press release from the Centre of Attention in London recently announced a call for artists to participate in its digital World Wide Web log or "blog," describing their organization as, "A network of operatives covering the globe. The show aligns and deploys art world practitioners using the power of digital technology to survey the art scenes from across the world. Surveillance enables us at the Centre to provide an alternative version of events and to challenge the hegemony of those who persist in setting our agenda."[17] It appears as though the digital age, far from hindering networking activities, is actually enhancing the possibilities for artists attempting to break new ground in their work while establishing or maintaining communication with other artists with the same goals.

Perhaps Networked art may be viewed as the first response team of the avant-garde, and even as history begins catching up to where Networked art has been, Networked artists are already moving into the future. Although it has not yet overtaken society at large, Networked art continues to do its part in creating its own society with its own idiosyncratic, volatile, and ultimately liberating philosophical convictions. It is a thriving and complex network whose commitment to symbolic exchange allows individuals to function as hubs within a larger web that dynamically alters itself to meet its own needs. It is not merely reactive, but proactive, as it employs a dedication to generosity that benefits both the sender and the receiver, without assigning obligations on either end. Furthermore, although the work is often highly intimate, it is nonetheless sent off into the network as a forgotten gift that may or may not be displayed publicly, archived or lost, kept or sent on by its receiver, or ever heard from again. It is a risk that these artists are willing to take based upon an art form that always favors creation and giving over possession and commerce.

Endnotes

[1] I am very grateful for the comments and suggestions made by those in attendance at the XVI International Congress of Aesthetics in Rio de Janeiro, Brazil (July 18-23, 2004) where an earlier, abbreviated version of this paper was presented.

[2] Susan Hapgood, Neo-Dada: Redefining Art (New York: The American Federation of Arts, 1994), p. 2.

[3] The term "New York Correspondence School" was actually coined by the artist Ed Plunket, an early and active participant in the emerging network.

[4] William S. Wilson. Letter to Jean Kusina, October 6, 2003.

[5] Ladislav, Guderna, Martin Guderna, and Ed Varney, "Editorial," Originally published in Scarabus (Canada), 1(10): 1984 and reprinted in Mail Art: An Annotated Bibliography, John Held, Jr. Metuchen, (New Jersey and London: Scarecrow Press, 1991), p. 261.

[6] Craig J. Saper, Networked Art (Minneapolis and London: University of Minnesota Press, 2001), p. 16.

[7] Simone de Beauvoir, The Ethics of Ambiguity, trans. Bernard Frechtman. (New York: Citadel Press, 1948), pp. 54-55.

[8] Ibid., p.156.

[9] Of the three movements cited, Fluxus is the least likely to protest this association since numerous Fluxus artists have crossed in and out of networking activities over the years. By many mail artists, Fluxus is generally considered to be a source of inspiration not unlike Dada.

[10] buZ Blurr, Letter to Jean Kusina, September 16, 2003.

[11] Craig J. Saper, Networked Art (Minneapolis and London: University of Minnesota Press, 2001), p. 16.

[12] Sharla Sava, "Ray Johnson's New York Correspondence School: the Fine Art of Communication" in Ray Johnson: Correspondences catalog from the exhibition at the Wexner Center for the Arts (Paris and New York: Flammarion Press, 1999), p. 125.

[13] This is an often-repeated maxim in the mail art world that is commonly attributed to the artist Lon Spiegelman.

[14] Clemente Padin, "My Vacations in Freedom," New Observations (Summer 2002), p.18.

[15] Ibid., p.18.

[16] Ray Johnson: Correspondences was first held at the Whitney Museum of American Art, New York, January 14-March 21, 1999 and then later exhibited at the Wexner Center for the Arts, The Ohio State University, Columbus, Ohio, September 17-December 31, 2000.

[17] Press release sent from Pierre Coinde of the Centre of Attention, London, England to Jean Kusina and others, September 13, 2003.

above copied from: http://www.contempaesthetics.org/newvolume/pages/article.php?articleID=263

Thursday, July 10, 2008

Abstract Cinema, Bruno Corra



1912

It could be said that the only display of the art of colors currently in use is the painting. A painting is a medley of colors placed in reciprocal relationships in order to represent an idea. (You will note that I have defined painting as the art of color. For brevity’s sake, I will not concern myself with line, an element taken from another art.) A new and more rudimentary form of pictorial art can be created by placing masses of color harmoniously arranged in relationship to each other over a surface, so as to give pleasure to the eye without representing any image. This would correspond to what in music is known as harmony, and we can therefore call it chromatic harmony. These two forms of art, chromatic harmony and the painting, are spatial; music tells us of the existence of something essentially different, the mingling of chromatic tones presented to the eye successively, a motif of colors, a chromatic theme. I shall not, since it is not yet necessary, go on to speak of a fourth form of art, corresponding to musical drama, which would give rise to chromatic drama.

Consequently, two years ago, after the entire theory had been minutely established, we decided to make a serious attempt to create a music of colors. We immediately began to think of the instruments, which perhaps did not exist, and which we would have to have made to order, to enable us to realize these theories. We traveled untrodden roads, letting intuition guide us for the most part, but always proceeding concurrently, in order not to be led astray, with our study of the physics of light and sound, the works of Tyndall and of many others.

Naturally we applied and exploited the laws of parallelism between the arts which had already been determined. For two months each studied on his own without communicating his results—afterwards we presented, discussed and amalgamated our observations. This confirmed our idea, which had anyway preceded our study of physics, of adhering to music and transferring the tempered scale of music into the field of color. We knew, however, that the chromatic scale consists of only one octave, and that, on the other hand, the eye, unlike the ear, does not possess the power of resolution (although, rethinking this point, I realize that one must have reservations). Yet we felt the obvious need of a subdivision of the solar spectrum, even an artificial and arbitrary one (since the effect stems principally from the relationships between the colors that impress the eye). Consequently we selected four equally distanced gradations in each color. We had four reds chosen at equal distances in the spectrum, four greens, four violets, etc. In this way we managed to extend the seven colors in four octaves. After the violet of the first octave came the red of the second, and so on. To translate all this into practice we naturally used a series of twenty-eight colored electric light bulbs, corresponding to twenty-eight keys. Each bulb was fitted with an oblong reflector: the first experiments were done with direct light, and in the subsequent ones a sheet of ground glass was placed in front of the light bulb. The keyboard was exactly like that of a piano (but was less extensive). When an octave was played, for example, the two colors were mingled, as are two sounds on the piano

This chromatic piano, when it was tried out, gave quite good results, so much so that at first we were under the illusion that we had resolved the problem definitively. We amused ourselves by finding all sorts of chromatic mixtures, we composed a few color sonatinas—notturni in violet and mattinate in green. We translated, with a few necessary modifications, a Venetian barcarolle by Mendelssohn, a rondo by Chopin, a Mozart sonata. But at last, after three months of experimentation, we had to confess that with these means no further progress could be made. We obtained the most graceful effects, it is true, but never to the extent that we felt fully gripped. We had at our disposition only twenty-eight tones, the fusions did not work well, the sources of light were not strong enough, if we used powerful bulbs the excessive heat made them discolor in a few days, and then we had to recolor them exactly, with considerable loss of time. We felt very clearly that, in order to obtain the large orchestral effects which alone can convince the masses, we needed to have a truly stupefying intensity of light at our disposition—only then could we emerge from the restricted field of scientific experiment to enter directly into its practice.

We turned our thoughts to cinematography, and it seemed to us that this medium, slightly modified, would give excellent results, since its light potency was the strongest one could desire. The other problem concerning the need to have hundreds of colors at our disposition was also resolved, since, by exploiting the phenomenon of the persistence of an image on the retina, we would indeed have been able to make many colors merge, in our eye, into a single hue. To achieve this it was sufficient to pass all the component colors in front of the lens in less than a tenth of a second. In this way with a simple cinematographic instrument, with a machine of small dimensions, we would have obtained the innumerable and extremely powerful effects of large musical orchestras, the true chromatic symphony. This was the theory. In practice, the results, after we had acquired the camera, procured many hundreds of meters of film, removed the gelatin and applied the color were, as always, mixed. To achieve a harmonious, gradual and uniform sequence of chromatic themes we had removed the rotating switch and had managed to get rid of the shutter action, too; but this was exactly the reason for the failure of the experiment, and meant that in place of the expected marvelous harmony there exploded over the screen a cataclysm of incomprehensible colors. It was only subsequently that we understood the reason. We replaced all the parts we had removed, and decided to consider the film to be colored as divided into bars, each one as long as the space between four perforations, which corresponds at least in films of the Pathe gauge, to one complete rotation of the switch. We prepared another length of film and tried again. The fusion of the colors was perfect, and that was the important factor. As for the effect, it was not all that good, but we had already realized that where this was concerned we could not reasonably expect much, unless one had the ability, acquired only by long experience, to mentally project on to the screen the development of a motive as it is gradually applied with the brush on to the celluloid. This ability implies the mental fusion of many colors into one single color, and the dissection of a hue into all its components.

At this point, seeing that our experiences had got us positively on a solid road, we felt it necessary to pause to effect every possible improvement on the machine we were using. The projector remained unchanged. We merely replaced the arc lamp we had used until then with another arc lamp three times as strong. We made repeated experiments with the screen, using a simple white canvas, a white canvas soaked in glycerin a tinfoil surface, a canvas covered with an impasto that resulted, by reflection, in a sort of phosphorescence, an approximately cubical cage of very fine gauze penetrable by the light rays, which gave a fluctuating effect of clouds of white smoke. At last we returned to a white canvas stretched over a wall. All furniture was removed and the entire room, walls, ceiling and floor, painted white. During the rehearsals we wore white shrouding drapes (incidentally: once chromatic music is established, be it our works or those of others, a fashion will follow encouraging the well-dressed spectator to go to the theater of color dressed in white. Tailors can get to work on it now). To date we have not been able to achieve better results, and we have continued to work in our white room, which, in any case, serves us quite adequately.

Before describing, since I cannot do otherwise, the most recent successful color symphonies, I will attempt to give the reader some idea of this, though it will be far from the effect of the encounter of colors extended in time. I will place under the reader’s eyes a few sketches (here to hand) for a film planned long since. This will precede public performances, accompanied by suitable explanations. (It will consist of fifteen or so extremely simple chromatic motives, each about a minute long and each divided from the next. These will serve to communicate to the public the legitimacy of chromatic music, to help it grasp its mechanisms and put it in the right frame of mind to enjoy the color symphony which will follow, simple at first, then little by little more complex.) To hand I have three chromatic themes sketched in on strips of celluloid. The first is the simplest one could imagine. It has two colors only, complementaries, red and green. To begin with the whole screen is green, then in the center a small red six-pointed star appears. This rotates on itself, the points vibrating like tentacles and enlarges, enlarges until it fills the whole screen. The entire screen is red, and then unexpectedly a nervous rash of green spots breaks out all over it. These grow until they absorb all the red and the entire canvas is green. This lasts a minute. The second theme has three colors—pale blue, white and yellow. In a blue field two lines, one yellow, one white, move, bend together, detach themselves and curl up. Then they undulate towards each other and intertwine. This is an example of a linear, as well as chromatic, theme. The third is composed of seven colors, the seven colors of the solar spectrum in the form of small cubes arranged initially on a horizontal line at the bottom of the screen against a black background. These move in small jerks, grouping together, crashing against each other, shattering and reforming, diminishing and enlarging, forming columns and lines, interpenetrating, deforming, etc.

And now it only remains for me to inform the reader of our most recent experiments. These are two films, both of about two hundred meters. The first is entitled The Rainbow. The colors of the rainbow constitute the dominant theme, which appears occasionally in different forms and with ever-increasing intensity until it finally explodes with dazzling violence. The screen is initially grey, then in this grey background there gradually appears a very slight agitation of radiant tremors which seem to rise out of the grey depths, like bubbles in a spring, and when they reach the surface they explode and disappear. The entire symphony is based on this effect of contrast between the cloudy grey of the background and the rainbow, and the struggle between them. The struggle increases, the spectrum, suffocated beneath the ever blacker vortices which roll from background to foreground, manages to free itself, flashes, then disappears again to reappear more intensely close to the frame. Finally, in an unexpected dusty disintegration, the grey crumbles and the spectrum triumphs in a whirling of catherine-wheels which disappear in their turn, buried under an avalanche of colors. The second is called The Dance, the predominant colors being carmine, violet and yellow, which are continually united, separated and hurled upwards in an agile pirouetting of spinning tops.

I have done. There is no point in writing any more, since I could never succeed in giving more than the vaguest idea of color. One can only imagine it for oneself.

All one can do is open the way and I think I have done this, a little. I would like to add some comments about chromatic drama, with which we have made some interesting experiments, but this would be going too far. Perhaps I will deal with them in another article on the music of colors which I hope, together with this, will prepare the public to judge serenely the sonatas they will soon see in the theater.

Are there people in Italy who are seriously interested in these things? If so, let them write to me and I will have great pleasure in communicating to them all (and it is a great deal) that I have not been able to write and which will smooth the path.

above copied from: http://www.391.org/manifestos/brunocorra_abstractcinema.htm