Thursday, March 6, 2008

Interview of Vuk Cosic


Interview of Vuk Cosic


00intervuk.jpg Ever since Max suggested i run interviews on the blog (and that's a looong time ago), i started thinking about whom i'd like to pester with naive questions. And whom i'd never dare to approach for an interview: those who are too famous, too brainy, too conceptual... too formidable for whatever reason one can imagine. Then one day you bump into one of them in a festival and he or she looks perfectly nice or open your email to find that they have sent you a kind message and you think "Well, i can do that, i can interview that guy." Vuk Cosic is certainly one of those "Formidables".

Speed bio:

Vuk Cosic was the Slovenian representative to the Venice Biennale in 2001, he's the co-founder of Ljudmila -- a digital media lab for artists in Slovenia and of the ASCII Art Ensemble and of course he's a pioneer in the field of net.art. He gained the notoriety for having copied the DocumentaX website in 1997. After the art event closed, the website was set to shut down. And it did closed, but not before Cosic copied it. And it's still up.

In History Of Art For Airports, Cosic reduced icons of the art into the kind of pictograms found on lavatory doors. Still, the images are instantly recognisable, such as the Venus de Milo, Cezanne’s Card Players and Warhol’s Campbell’s Soup.

Cosic is a Master of ASCII art. He uses ASCII as a filter through which other media are shown: music videos, films, pornos, video games:
ASCII history of art for the Blind
, ASCII history of the moving images (includes some black and green clips from Deep Throat, Blow Up, Star Trek), ASCII music videos (features Baby Light My Fire, California Dream, Venus, etc.) ASCII architecture consisted in fully covering the St. Georges Hall, a neo-classical monument in Liverpool, with the projection of ascii rendering of the same surface that it's being projected on.

One of his most recent works is the File Extinguisher, an online service that allows you to delete your files with absolute certainty.

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ASCII history of the moving images: Deep Throat + Star Trek screenshots

Time for the interview:

In 2001, the Venice Biennale hosted for the first time a display of net.art. I can't remember having seen any trace of net.art at the Venice 2005 edition. How do you explain it? Were you just lucky to show works at the time? What's going on today? Isn't net.art worth exhibiting anymore?

[Vuk Cosic]
Net.art is a bit like Eastern Europe. There was lots of expectations, some of them were met, but in general we stopped being terribly attractive and scary somewhere around the dotcom boom.

It would be interesting to see whether we're going to see net.art 2.0 now, something that would use long tail and APIs and user contents and perpetual beta and all that. Might make sense. (Btw are we to call Web 2.0 Dot com boom boom now?)

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History of Art for Airports: St Sebastien - Venus - Warhol

I do have a problem with exhibitions of net.art. Let's be honest, i find them boring. I pay the entrance fee, see all these screens in a room, and each time i think "i could have seen it home, sitting on a sofa with a cup of herbal tea." Do you think the audience needs art galleries to recognize that net art is well, art and is thus worth their attention?

Obviously the problem is you, but let's try and structure this a bit. There's three players here: the artist, the gallery and the viewer. As we know very well there is no greater force in the universe then the comformism of the artists. This explains why video art looks like it does now: in the process of inventing video installations the guys have also erased most of their disruptive potential so now we've got these nice looking projections on curtains and multichannel views of empty seescapes in big museums. Exactly the same is happening with the domestication of the net.art rebels.

The second player - the gallery or the museum - has to maintain the prestige by showing whatever is the current practice. There was no way they would let us go. And they tought us the rules.

The viewer - poor creature - still didn't gain the faculties Beuys was promoting. It is prety much like the IT people saying "build it and they will come" -- democracy in art perception is not guaranteed just because we've declared it. The system is still unworkable and people prefer canned curatorial recommendations. This explains why people need mediators. My work is equally accessible to everybody with or without the gallerists help, but when Weibel or Kofi Anan or your blog say I'm cool then my work is worth the visit.

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File Extinguisher

Ten years after having coined the term net.art, you had a retrospective at the respectable Institute of Contemporary Art in london....

I didn't coin that term. net.art is an expression that was coined by Pit Schultz sometime in 1995. Alexei Shulgin wrote that silly story about me for fun, and that e-mail is still the most frequently referenced work of net.art.

Ten years after the term net.art had been coined by Schultz, you had a retrospective at the respectable Institute of Contemporary Art in london. Do you feel like the pioneer has been promoted (if it can be regarded as a promotion) mainstream artist?

No, I haven't been made mainstream. Our whole group was moved to the general area of mainstream artists back in '97 and '98 but the reality is that we are irelevant mainstream artists. The glory of international art stars is not happening. Our group of first generation net.artists managed more or less to stay clear of those attempts but if you look at the last Documenta or such you can see web artists trying to go for the spotlights... Some day someone might hit the jackpot but it sure is sad to watch.

cnn_perse.jpg

What about the Net.art per se manifesto that you discussed with other activists/artists in Trieste 10 years ago? What would it look like today?

I just read a great article by Caitlin Jones in the last issue of Believer magazine. Its main strength in my view is in the straight line she draws between Duchamp's work, video art and net.art. It was not only flattering for a history buff like myself but it was also a very very comforting confirmation that our attempt was worth it. I am fully aware we didn't change things much but it was the questions that we've asked that matter.
Each generation has to develop its own sense of defeat, I read somewhere.

If I were to try something simillar to that manifesto today I guess I'd go for a predictable mix of internet of things, intellectual property, emergent behaviour, energy and post 9/11. The questions would be about what kind of work might have artistic and social relevance in the world today. And what kind of ideas are most fun.

Where do you think is today's avant-garde?

In order to find an avant-garde you need to look for networks of like-minded people asking new questions and avoiding boundaries and defaults proposed by previous generations of avang-garde humans. So regardless of individual quality of some of amazing new media people of today I am having difficulties noticing a relevant dialogue that would be more electrifying than the sum of its participants. Or it's my hearing that has gone bad.

You play a lot with the media, question it, seek its vulnerabilities. You were even called an "Eastern European Hacker" when you "stole" Documenta X website. How much do you think you have in common with hackers? And what differentiates a net.artist from a hacker?

To stay brief: a hacker is a naive net.artist (in an art-historian sense). This doesn't mean that net.artist is a hacker only better. It only means that a net.artist is accepting and exploring the stickiness of the label of art.

At the same time some of the works done by hackers are much grander than most of net.art but the point of course is not in individual work.

Could you imagine working on some blog art project?

Sure, I'm running several blogs in my head all the time.
If I were to do this for real my first instincts would be to grossly distort the interface, write good shit but make it difficult for you to find it again, and in general mess with your intentions to interact.

You recently told me that the MEIAC, a museum in Badajoz (province of Estremadura, in Spain) had bought some 30 pieces of new media art including some "ancient" net.art piece of yours. Why do i hardly ever hear of such initiative? Why are contemporary art institutions like the Tate Modern in London still so shy when it come to commissioning or exhibiting new media art?

Maybe all of the net.art eco-system was simply too disperse to break into the real artworld. Or it's a question of time. There are few galleries selling this kind of work but the model is not good yet. Ben Weil once said that the one good museum collection of net.art will happen when some old net.artist will donate his personal belongings. I think that is realistic.

0009logo.jpg

The Badajoz thing was not only great in itself but also as a good test-tube for larger museums. Antonio Pinto did a good curatorial job and the MEIAC museum has shown much more guts than all of the grand slam places put together. So we all win.

Ok, now comes the one million dollars question: how can a museum or gallery buy a piece that's available for anyone to see on the internet? How can its value be estimated?

It's more like a thousand euro question really and it works like with public performance or land art. The museum doesn't actually buy the thing itself but they get the documentation or I sign a piece of paper and that certifies that we have some sort of relationship... It is this relationship that counts.

When you see a Robert Smithson in a gallery or Christo it's exactly the same. You get to see their signature on some photo and you are supposed to know that they are hanging in that particular museum. The museum is percieved as cool, the relevant artist's work is being presented and your money was well spent.

Merci, merci Vuk!

Copied from We Make Money Not Art published

Wednesday, March 5, 2008

Interview With Robert Smithson, Paul Cummings


For The Archives of American Art/ Smithsonian Institution (1972)
Interview conducted on July 14 and 19, 1972

July 14, 1972

PAUL CUMMINGS: You were born in New Jersey?
ROBERT SMITHSON: Yes, in Passaic, New Jersey.
CUMMINGS: Did you come from a big family?
SMITHSON: No, I'm an only child.
CUMMINGS: So many artists I have been interviewing lately have been an only child. Did you grow up there, go to school there?
SMITHSON: I was born in Passaic and lived there for a short time, then we moved to Rutherford, New Jersey. William Carlos Williams was actually my baby doctor in Rutherford. We lived there until I was about nine and then we moved to Clifton, New Jersey. I guess around that time I had an inclination toward being an artist.
CUMMINGS: Were you making drawings?
SMITHSON: Oh yes, I was working in that area even back in the early phases in Rutherford. I was also very interested at that in natural history. In Clifton my father built what you could call a kind of suburban basement museum for me to display all my fossils and shells, and I was involved with collecting insects and…
CUMMINGS: Where did these shells come from?
SMITHSON: Oh, different places. We traveled a lot at that time. Right after the war in 1946 when we went out West I was about eight years old. It was an impressionable period. I started to get involved in collecting at that time. But basically I was pretty much unto myself in being interested in field naturalist things, looking for insects, rocks and whatever.
CUMMINGS: Did you have books around that were involved with these topics?
SMITHSON: Yes. And I went to the Museum of Natural History. When I was about seven I did very large paper constructions of dinosaurs which in a way, I suppose, relate right up to the present in terms of the film I made on The Spiral Jetty - the prehistoric motif runs throughout the film. So in a funny way I guess there is not that much difference between what I am now and my childhood. I really had a problem with school. I mean, there was no real understanding of where I was at, and I didn't know where I was at that time.
CUNMINGS: Did you like primary school or high school?
SMITHSON: No, I didn't. I grew rather hostile to school, actually, I started going to the Art Students League. I won a scholarship. In my last year of high school I managed to go only half way. I was just very put off by the whole way art was taught.
CUMMINGS: Really? In what way?
SMITHSON: Well, my high school teacher would come up with statements like - I remember this one quite vividly - that the only people who become artists are cripples and women.
CUMMINGS: This was a high school art teacher? What was their problem?
SMITHSON: Well, They seemed to have all kinds of problems. Everything was kind of restricted. There was no comprehension of any kind, no creative attitude. It was mostly rote - a very unimaginative teaching staff, constricted and departmentalized. At that point I didn't have any self-realization, so really couldn't tell, except that the Art Students League did offer me a chance to at least come in contact with other people. I made a lost of friends with people in the High School of Music and Art in New York.
CUMMINGS: Did you go to that school?
SMITHSON: No, but I had a lot of friends from there, and we had a sketch class together. Every Saturday in the last two years of high school I went to Isaac Osier's studio. We used to sketch each other and we'd talk about art and go to museums. And that was a very important thing for me, getting out of that kind of stifling suburban atmosphere where there was just nothing.
CUMMINGS: How did you get the scholarship to the League?
SMITHSON: I applied for that. I did a series of woodcuts, rather large woodcuts. I remember one of them was called Teenagers on 42nd Street. It was done in a kind of German Expressionist style. I was about sixteen when I did that.
CUMMINGS: Did you have art books and things at home?
SMITHSON: Yes. I kept coming into New York and buying art books. I was pursuing it on my own.
CUMMINGS: Did you go to museums and galleries?
SMITHSON: Yes. The first museum show I saw at the Museum of Modern Art was The Fauves' exhibition. I was about sixteen. I had that attitude. And then I went back to Clifton High School and tried to present those ideas but they didn't quite jell.
CUMMINGS: Were you interested in other classes in school?
SMITHSON: Well, I was somewhat interested in writing, although at that time I had a sort of writer's block, you know, I couldn't quite get it together. I had a good oral sense; I liked to talk. I remember giving a talk, I think in my sophomore year in high school, on The War of Worlds, the H.G. Wells thing. And I gave a talk on the proposed Guggenheim Museum. Things like that interested me. But I found those things that interested me really didn't coincide with school, so I became more and more disenchanted and more and more confused.
CUMMINGS: You had no instructor in any class who picked up on any of those things?
SMITHSON: No. It was all very hostile and cramped, and it just alienated me more and more to the point where I grew rather hostile to the whole public school situation. In a very, very definite way I wanted nothing to do with high school, and I had no intention of going to college.
CUMMINGS: What about the writing? When did that start?
SMITHSON: That started in 1965 - 1966. But it was a self-taught situation. After about five years of thrashing around on my own, I started to pull my thoughts together and was able to begin writing. Since then, I guess I've written about twenty articles.
CUMMINGS: Do you find it augments your work? Or is it separate from it?
SMITHSON: Well, it comes out of my sensibility - it comes out of my own observation. It sort of parallels my actual art involvement. The two coincide; one informs the other.
CUMMINGS: How did you find the art scene in the fifties?
SMITHSON: That was a very crucial time. Everything was very repressed and stupid; there was no art context as we know it now. There weren't any galleries to speak of (when I was sixteen or seventeen). I was very much encouraged by Frederica Beer-Monti who ran the Artists Gallery. She was an Austrian woman of the circle of Kokoschka and that crowd, and she had been painted by a lot of those people. She was very encouraging.
CUMMINGS: How did you meet her?
SMITHSON: I took my woodcuts to the gallery. It was run by Hugh Stix and his wife who were very encouraging. It was a non-profit gallery. I would have discussions there with Owen Ratchliff, who was sort of the director. I would say that in a way they gave me an opportunity to work for myself.
CUMMINGS: You had a show with them at one point?
SMITHSON: I had a show with them. I was the youngest artist to ever show there. And I felt - well, you know, if I can show at age nineteen, keep on going. I've always been kind of unreachable, I guess, especially at that point. I met other people, - I was friendly with the son of Meyer Levin, Joe Levin, who went to Music and Art High School. I remember Meyer Levin saying that I was the type of person that couldn't go to school, that I would either make it very big or else go crazy.
CUMMINGS: Nice alternatives. How did you like that Art Students League? What did you do there?
SMITHSON: It gave me an opportunity to meet younger people and others who were sort of sympathetic to my outlook. There wasn't anybody in Clifton who I was close to except for one person-Danny Donahue. He got interested in art, but eventually he did go crazy and was killed in a motorcycle and just … I mean it was a very difficult time, I think, for people to find themselves.
CUMMINGS: That was in the fifties?
SMITHSON: In the fifties, yes, This was, I'd say, around 1956-57. I spent a short period-six months-in the Army.
CUMMINGS: Were you drafted? Or did you join?
SMITHSON: No, I joined. Actually I joined with Danny Donahue, Joe Levin, and Charlie Hasloff. Charlie is a poet from Dusseldorf. Both Danny and Joe were excluded and that left Charlie and me. The reason I joined was because it was a special plan; it was a kind of art group called Special Services.
CUMMINGS: Oh, really! What was that?
SMITHSON: Well, strangely enough, John Cassavetes was in this group. And Miles Kruger, who is an expert on nostalgia.
CUMMINGS: Oh,yes! The Amercian musical stage.
SMITHSON: Right, You know him?
CUMMINGS: Oh, for years! Yes.
SMITHSON: Well, in a way he was responsible for cueing me into the situation. So it turned out that I went to Fort Knox, went through basic training, spent some unhappy hours in clerk-typist's school, and then ended up as sort of artist-in-residence at Fort Knox. I did watercolors of local Army installations for the mess hall. It was a very confusing period. Another important relationship I had was with a poet named Alan Brilliant. I stayed at his place up on Park Avenue and 96th Street, in the El Bario area. He was involved with publishing poet. I met him through Joe Levin.
CUMMINGS: Was Miles with you all through this military period?
SMITHSON: I spent a few times with Miles at the Rienzi Cafe down in the village were we had discussions. That sort of thing. I don't know him that well. I think this was around 1956. I mean that was an interesting period for me. I'm trying to put it together right now.
CUMMINGS: What about the poet though- Brilliant?
SMITHSON: Brilliant married a novelist , Teo Savory, moved out to California, and became a little magazine publisher-The Unicorn Press. In that group I met Hubert Selby, who wrote Last Exit to Brookelyn, Franz Kline, a lot of people from Black Mountain. That was an important thing.
CUMMINGS: At the Cedar Bar.
SMITHSON: At the Cedar Bar. Carl Andre said one time that that was where he got his education. In a way I kind of agree with him.
CUMMINGS: A lot of people did.
SMITHSON: I think it was a kind of meeting place for people who were sort of struggling to figure out who they were and where they were going.
CUMMINGS: The late fifties was also sort of the heyday of the Tenth Street galleries.
SMITHSON: That's right. I knew a lot of people involved in that. Although I had had this show at the Artists Gallery, I was somewhat unsatisfied. The show was reviewed in Art News by Irving Sandler, but I just didn't feel satisfied. Strangely enough, the work sort of grew out of Barnett Newman; I was using stripes and then gradually Introduced pieces of paper over the stripes. The stripes then sort of got into a kind of archetypal imagistic period utilizing images similar, I guess, to Pollock's She-Wolf Period and Dubuffet and certain mythological religious archetypes.
CUMMINGS: Well, that's something like the images in the show in Rome then-right?
SMITHSON: Yes. That comes out of that period. Charles Alan offered to put me in a show in his gallery in New York. And the reason I got the show in Rome was because of the painting called Quicksand. It's an abstraction done with gouache. I think Charles Alan still owns it. It was fundamentally abstract, sort of olives and yellow and pieces of paper stapled onto it; it had a kind of incoherent landscape look to it.
CUMMINGS: Did you know Newman's work? Were you intrigued by that kind of thing?
SMITHSON: Yes I did see Newman's work. But emotionally I wasn't -I mean I responded to it, but this latent imagery was still in me, a kind of anthropomorphism; and, you see, I was also concerned with Dubuffet and de Kooning in terms of that kind of submerged…
CUMMINGS: Where had you seen Dubuffet? Because he was not shown that much here.
SMITHSON: Oh, I think he had a lot of things in the Museum of Modern Art. And I'd seen books. I think he was being shown at one of the galleries. I can't remember exactly which one. I'am pretty sure I saw things of his in the Museum of Modern Art. I was around twenty at this time.
CUMMINGS: As long as we're talking about galleries and museums, which galleries interested you most? Do you remember the ones that you went to in those days?You've mentioned Charles Alan and the Artists Gallery.
SMITHSON: Yes. Well, a lot of the galleries hadn't opened yet. I was very much intrigued by Dick Bellamy's gallery-the Hansa Gallery. When I was still going to the Art Students League I used to drop around the corner to see Dick Bellamy. He was very encouraging. Also in the late fifties I moved to Montgomery Street; there I was living about three blocks from Dick Bellamy. He was the first one to invite me to an actual opening. I believe it was an Allan Kaprow opening at the Hansa Gallery. At the time I was trying to put together a book of art and poetry with Allan Graham (Which never manifested itself) so Dick had suggested that I go to see these new young artists Jasper Johns and Rauschenberg. I remember having seen their work at The Jewish Museum in a small show. And also in this book I wanted to include comic strips. I was especially interested in the early issues of Mad magazine-"Man Out of Control". Then there was an artist who was interesting, somebody who had a kind of somewhat psychopathic approach to art; his name was Joseph Winter and he was showing at the Artists Gallery; I wanted to include him. I also met Allen Ginsberg sand Jack Kerouac at that time. I met lots of people through Dick Bellamy. Let me see what else. I worked at the Eighth Street Bookshop too.
CUMMINGS: Oh, really? When was that?
SMITHSON: I would say in 1958, I think right about that period, give or take a year.
CUMMINGS: To kind of go back a bit, who did you study with at the League?
SMITHSON: Oh, John Groth, who was an illustrator.
CUMMINGS: How did you select him?
SMITHSON: Well, you see, I could only go on Fridays. I also studied with somebody named Bove during the week. But I just selected him - he had a sort of loose way of drawing and I was interested in drawing. In the early years of high school I had ideas of being an illustrator of some sort.
CUMMINGS: Making it a useful paying career.
SMITHSON: Yes. But John Groth was worthwhile teacher and he had a good sense of composition. I always did my work at my home. I did sketching from models and things at the League, but basically I did all my work at home. I worked in caseins. I still have some of those works from that period.
CUMMINGS: How did your family like this development?
SMITHSON: They didn't like it.
CUMMINGS: There was no encouragement?
SMITHSON: Well, you know, they just didn't see it as a paying enterprise. They saw it as a rather questionable occupation, Bohemian, you know, that sort of thing. Although my great-grandfather was a rather well-known artist around the turn of the century. He did interior plaster work in all the major municipal buildings in New York: the Museum of Natural History, the Metropolitan; he did the entire subway system.
CUMMINGS: What was his name?
SMITHSON: His name was Charles Smithson. Well, of course since then all the work has been torn out of the subways. I guess it was of the period that Lewis Mumford called "The Brown Decade"; you know, that kind of work. There was an article written about him in an old journal from around 1900. He was also involved in sort of public art. My grandfather worked with him for a while, but then the unions came in and that sort of craft work went out and prefab work came in. Then the Depression wiped out my great-grandfather and my grandfather who was sort of a poet actually -
CUMMINGS: What was his name?
SMITHSON: His name was Samuel Smithson. Incidentally, there was somebody at Columbia who claimed that all the Smithsons were related to the founder of the Smithsonian Institution, as a matter of fact.
CUMMINGS: Well, you see how small the world is.
SMITHSON: But I don't know about that.
CUMMINGS: It's only two hundred years ago.
SMITHSON: Well, he had no offspring. I don't know - I never could understand it but this man whose name is I.M.Smithson is working at Columbia on all of the Smithsons, and how they're related to the Smithsonian one. As a matter of fact, he called me up as a result of the flyer from the Artists Gallery which one of the students gave him. But I never heard anything more about that.
CUMMINGS: He may well be up there digging away somewhere.
SMITHSON: Right. My father worked for Auro-lite. I do remember some interesting things that he used to bring home - like films - where they had all these car parts sort of automated, you know, like marching spark plugs and marching carburetors and that of thing. It's very vivid in my mind. Later on he went into real estate and finally into mortgage and banking work. He just never had the artistic view. On my mother's side I'm Middle European of diverse origins, I suppose mainly Slavic.
CUMMINGS: Well, what happened? You had this exhibition at the Artists Gallery. Did that help your parents' interest in your work?
SMITHSON: Yes. Well, they came to see it and try to understand what their son was getting into. They've always been sympathetic. I mean they're really pretty good to me - I had a brother who died before I was born. My father did take me on trips. Actually, no looking back on it, he did have real sense of a kind of, you know, American idea of the landscape, but in an American way; I mean he loved to travel. He hitchhiked around the country, rode the rails and everything when he was younger; he sort of had a feeling for scenic beauty, but couldn't understand modern art.
CUMMINGS: He liked Bierstadt paintings.
SMITHSON: Yes. Well, that sort of thing.
CUMMINGS: How much of the country have you traveled around? I know you've been here, there, and everywhere.
SMITHSON: I sort of concentrated on it in my childhood and adolescence. Well, my first major trip was when I was eight years old and my father and mother took me around the entire United States. Right after World War II we traveled across the Pennsylvania Turnpike out through the Black Hills and the Badlands, through Yellowstone, up into the Redwood forests, then down the Coast, and then over to the Grand Canyon. I was eight years old and it made a big impression on me. I used to give little post card shows. I remember I'd set up a little booth and cut a hole in it and put post cards up into the slot and show all the kinds these post cards.
CUMMINGS: Oh. The post cards you picked up on your travels?
SMITHSON: Yes. And then on my mother's side it's obscure. Her maiden name was Duke from Austria, that area. Her father was a wheelmaker.
CUMMINGS: Then there's a strong craft tradition behind you- using materials and making objects.
SMITHSON: Yes. I guess there is something to that.
CUMMINGS: Let's see, you went to the Brooklyn Museum School at one point?
SMITHSON: Yes, I got a scholarship there too. I went there on Saturdays, but I didn't go there too long. It was kind of far to go there. I went to life classes with Isaac Soyer again; well, mainly we used to gather at his place. His studio was up near Central Park. We'd do sketching. I think I went there for may beabout three months.
CUMMINGS: How was the Brooklyn Museum? Did you like that?
SMITHSON: No. I can't say that. I really responded that much. I think the strongest impact on me was the Museum of Natural History. My father took me there when I was around seven. I remember he took me first to the Metropolitan which I found kind of dull. I was very interested in natural history.
CUMMINGS: All the animals and things.
SMITHSON: Yes.
CUMMINGS: Did they have the panoramas then? I don't remember…
SMITHSON: Oh, yes. I mean it was just the whole spectacle, the whole thing- the dinosaurs made a tremendous impression on me. I think this initial impact is still in my psyche. We used to go the Museum of Natural History all the time.
CUMMINGS: That was your museum rather than the art museum?
SMITHSON: Yes.
CUMMINGS: Were your parents interested in that, or was it because you were interested?
SMITHSON: Yes-well, my father liked it. My father sort of liked the dioramas and things of that sort, because of the painstaking reality. Looking back on that, I think he took me to the Metropolitan thinking that was the Museum of Natural History- I could be wrong but I think I remember his saying: Oh, well, we can go to an interesting museum now. For me it was much more interesting. Then from that point on I just got more and more interested in natural history. At one point I thought of becoming either a field naturalist or a zoologist.
CUMMINGS: Did you go to college anywhere?
SMITHSON: No.
CUMMINGS: I didn't think you did. So what happened then? When did you move to New York?
SMITHSON: I moved to New York in 1957, right after I got out of the Army. Then I hitchhiked all around the country. I went out West and visited the Hopi Indian Reservation and found that very exciting. Quite by chance, I was privileged to see a rain dance at Oraibi. I guess I was about eighteen or nineteen.
CUMMINGS: Had you been to the Museum of the American Indian ever?
SMITHSON: No.
CUMMINGS: You hadn't? So it was a new experience.
SMITHSON: Yes. Well, you see, again, I knew about Gallup, New Mexico. I knew about and made a special point of going to Canyon de Chelly. I had seen photographs of that. I hiked the length of Canyon the Chelly at that point and slept out. It was the period of the beat generation. When I got back, On the Road was out, and all those people were around, you know, Jack Kerouac and Allen Ginsberg, both of whom I met. And Hubert Selby, I knew him rather well; I used to visit him out in Brooklyn and we listened to jazz and that sort of thing. He was strange person. I mean there was something weird about him. In fact he billed himself as an Eisenhower Republican, lived in a highrise. He had lung trouble, I think he had only a quarter of a lung left or something. At one point he tried to commit suicide. I don't know - it just got very bad. He was trying to get his book published at that time. The way I met him - I was sitting at a table at the Cedar Bar, I had read a chapter from his book and I praised it to, I think it was Jonathan Williams of the Black Mountain Press. It just happened that Hubert was sitting there (Cubby as he was called) and - well, of course he was taken with the fact that somebody liked his story that much.
CUMMINGS: How did you find the Cedar? Was that just through wandering around the Village?
SMITHSON: How did I find the Cedar? No, I think people just sort of gravitated to it. Tenth Street was very active. I can't remember exactly how I discovered it. But I think perhaps, again through Dick Bellamy or Miles Forst, Dody Muller, people like that, you know. I knew Edward Avedisian to at that time. And Dick Baker who worked for Grove Press and became a Zen monk.
CUMMINGS: You never showed in Tenth Street, did you, in any of those galleries?
SMITHSON: No. By that time, I was even more confused, I mean I had a certain initial kind of intuitive talent in terms of sizing up the situation and being influenced. But I had to work my way out of that. It took me three years. And then I was exposed to Europe through my show at the George Lester Gallery in Rome which had a tremendous impact on me.
CUMMINGS: How did that happen?
SMITHSON: As I said, he offered me a show on the basis of that painting Quicksand that was shown at the Alan Gallery. At that time I really wasn't interested in doing abstractions. I was actually interested in religion, you know, and archetypal things, I guess interested in Europe and understanding the relationship of…
CUMMINGS: Did you go to Europe then?
SMITHSON: Yes, I went to Europe in 1961. I was in Rome for about three months. And I visited Siena. I was very interested in the Byzantine. As a result I remember wandering around through these old baroque churches and going through these labyrinthine vaults. At the same time I was reading people liking William Burroughs. It all seemed to coincide in a curious kind of way.
CUMMINGS: What other things were you reading besides Burroughs?
SMITHSON: T.S.Eliot then had a big influence on me, of course, after going to Rome. So I had to wrestle with that particular problem of tradition and Anglo- Catholicism, the whole number. And then I was getting to know Nancy- we met in New York in 1959…
CUMMINGS: What was it like being a young American in Rome and having a show?
SMITHSON: It was very exciting to me. I was very interested in Rome itself. I just felt I wanted to be a part of that situation, or wanted to understand it.
CUMMINGS: In what way? What were the qualities?
SMITHSON: I wanted to understand the roots of- I guess you could call it Western civilization really, and how religion had influenced art.
CUMMINGS: What got you interested or involved in religion at that point? I find that interesting in the context of the people you knew, because it wasn't generally something they were all that interested in.
SMITHSON: Well, I was reading people- like I read Djuna Barnes' Nightwood, T.S,Eliot , and Ezra Pound. There was a sense of European history that was very prevalent. Also I was very influenced by Wyndham Lewis.
CUMMINGS: Oh, really? But Pound is not particularly involved with…
SMITHSON: Well, he was interested in a kind of notion of what Western art grew out of and what happened to it. I mean it was a way of discovering the history of Western art in terms of the Renaissance and what preceded it, especially the Byzantine.
CUMMINGS: Well, you mean the ritual and the ideas and all those things?
SMITHSON: Yes, and I think a kind of Jungian involvement - like Jackson Pollock's interest in archetypal structures. I was just kind of interested in the facade of Catholicism.
CUMMINGS: But were you interested in Jung or Freud particularly?
SMITHSON: Yes, I was at that time.
CUMMINGS: You read their writings and things?
SMITHSON: Yes.
CUMMINGS: Did you ever go into analysis?
SMITHSON: No.
CUMMINGS: How did you find that those activities worked for you? Did they answer questions for you? Or did they just pose new ones?
SMITHSON: I think I got to understand, let's say, the mainspring of what European art was rooted in prior to the growth of Modernism. And it was very important for me to understand that. And once I understood that I could understand Modernism and I could make my own moves. I would say that I began to function as a conscious artist around 1964-65 I think I started doing works then that were mature. I would say that prior to the 1964-65 period I was in a kind of groping, investigating period.
CUMMINGS: I'm curious about the show at the George Lester Gallery.
SMITHSON: The three paintings which were probably the best, were sort of semi-abstractions based on a rough grid- one was called. The Inferno, another was called Purgatory, another was called Paradise.
CUMMINGS: Dante-esque.
SMITHSON: It was Dante-esque, but- it was a rough irregular grid type painting with sort of fragments of faces and things embedded in this grid. Other things were kind of iconic, tending toward a kind of Byzantine relationship. I was also very much interested in the theories of T.E. Hulme; as I said, that whole circle, that whole prewar circle of Modernism.
CUMMINGS: What artists were you interested in at that point?
SMITHSON: I really wasn't- I was really interested in the past at that point.
CUMMINGS: It was an interest in modern literature and old art?
SMITHSON: Initially- well, when I was nineteen- the impact was Newman, Pollock,Dubuffet, Rauschenberg, de Kooning; even Alan Davie who I had seen I think at the Viviano Gallery; the whole New York School of painting. I felt very much at home with that when I was in my late teens, but when I rejected it in favor of a more traditional approach. And this lasted from maybe 11960 to1963.
CUMMINGS: Why do you think you rejected those things?
SMITHSON: I just felt that -they really didn't understand, first of all, anthropomorphism, which had constantly been lurking in Pollock and de Kooning. I always felt that a problem. I always thought it was somehow seething underneath all those masses of paint. And even Newman in his later work still referred to a certain kind of Judeo-Christian value. I wasn't that much interested in a sort of Bauhaus formalist view. I was interested in this kind of archetypal gut situation that was based on primordial needs and the unconscious depths. And the real breakthrough came once I was able to overcome this lurking pagan religious anthropomorphism. I was able to get into crystalline structures in terms of structures of matter and that sort of thing.
CUMMINGS: What precipitated that transition, do you think?
SMITHSON: Well, I just felt that Europe had exhausted its culture. I suppose my first inklings of a more Marxists view began to arise, rather than my trying to reestablish traditional art work in terms of the Eliot-Pound-Wyndham Lewis situation. I just felt there was a certain naivete in the American painters-good as they were.
CUMMINGS: Did you get interested in Marxism?
SMITHSON: No. It was just sort of flicker. I mean began to become more concerned with the structure of matter itself, in crystalline structures. The crystalline structures gradually grew into mapping structures.
CUMMINGS: In a visual way, or in a conceptual way?
SMITHSON: Visual, because I gave up painting around 1963 and began to work plastics in kind of crystalline way. And I began to develop structures based on a particular concern with the elements of material itself. But this was essentially abstract and devoid of any kind of mythological content.
CUMMINGS: There was no figurative overtone to it.
SMITHSON: No, I had completely gotten rid of that problem. I felt that Jackson Pollock never really understood that, and although I admire him still, I still think that that was something that was always eating him up inside.
CUMMINGS: But it's interesting because there is a development away from traditional kinds of imagery and yet an involvement with natural materials…
SMITHSON: Well, I would say that begins to surface in 1965-66. That's when I really began to get into that, and when I consider my emergence as a conscious artist. Prior to that my struggle was to get into another realm. In 1964, 1965, 1966 I met people who were more compatible with my view. I met Sol LeWitt, Dan Flavin, and Donald Judd. At that time we showed at the Daniels Gallery; I believe it was in 1965. I was doing crystalline type works and my early interest in geology and earth sciences began to assert itself over the whole cultural overlay of Europe. I had gotten that our of my system.
CUMMINGS: Out of chaos comes…
SMITHSON: Yes. Well, out of the defunct, I think, class culture of Europe I developed something that was intrinsically my own and rooted to my own experience in America.
CUMMINGS: Have you been back to Europe since that?
SMITHSON: Yes, I have been back to Europe. I did Broken Circle - Spiral Hill in Holland in 1971. I consider it a major piece.

JULY 19, 1972
CUMMINGS: Would you like to say something about your visit with William - Carlos Williams?
SMITHSON: Yes. Well, this took place I think in either 1958 or 1959. William Carlos Williams was going to do an Introduction for Irving Layton's book of poems. So I went out to Rutherford with Irving Layton. It wasn't for an interview, he was in pretty bad shape at that time, he was kind of palsied. But he was rather interesting - Once he found out that we weren't going to be doing any articles, he was pretty open. Sophie Williams was there too. He said that he enjoyed meeting artists more than writers.
CUMMINGS: Ob, really? Why?
SMITHSON: He just found them more interesting to talk to.
CUMMINGS: Contrast, maybe.
SMITHSON: As it turned out, he had a whole collection of paintings by Marsden Hartely, Demuth, Ben Shahn; and also paintings by Hart Crane's boy friend, which I thought was interesting. He bought them -
CUMMINGS: I can't remember who that was.
SMITHSON: I can't remember his name either. He talked about Ezra Pound, which I thought was interesting apropos of all the controversy about Ezra Pound. And it turned out that when Pound was giving his broadcasts in Italy he said something to the effect that "Old Doc Williams in Rutherford, New Jersey will understand what I mean." So the very next day the FBI descended on Williams' house and he had to explain that he wasn't involved in that kind of political attitude. He went on to talk about the other poets, but he seemed somewhat estranged from them. Let me see what else. Oh, he didn't seem to have much liking for T.S. Eliot. And he said he remembers Hart Crane inviting him over to New York for all his fairy parties; that sort of thing. And what else? - well, he showed us all these paintings. There was painting that somehow reminded me of a painting by Duchamp. Demuth did like two dogs running around sniffing each other's asses. He talked a lot about Allen Ginsberg coming out at all hours of the night, and having to spring poets out there. Allen Ginsberg comes from Paterson, New Jersey. I guess the Paterson area is where I had a lot of my contact with quarries and I think that is somewhat embedded in my psyche. As a kid I sued to go and prowl around all those quarries. And of course, they figured strongly in Paterson. When I read the poems I was interested in that, especially this one part of Paterson where it showed all the strata levels under Paterson. Sort of proto-conceptual art, you might say. Later on I wrote an article for Artforum on Passaic which is a city on the Passaic River south of Paterson. In a way I think it reflects that whole area. Williams did have a sense of that kind of New Jersey landscape.
CUMMINGS: Was he amused at the idea that you were one of his children in a sense?
SMITHSON: Oh, yes, he said he remembered me, he remembered the Smithsons. He was amused at that actually, yes… There are certain things that I know I'm forgetting. But it was a kind of exciting thing for me at that time. And what else? Where were we?
CUMMINGS: I'm curious also, about your interest in religion and theology since it was mentioned in so many kinds of oblique ways on the other side of the tape. Did you have a very strict religious upbringing?
SMITHSON: No. Actually, I was very skeptical even through high school. In high school they thought I was a Communist and an atheist, which I was actually. That problem always seemed to come up. In fact, while I was still going to high school, my friend Danny Donahue and did a joint project, a tape recording for a psychology class. And it was essentially a questioning of the premises of religion drawn mainly from Freud and H.G. Wells.
CUMMINGS: That's good combination.
SMITHSON: I guess I was always interested in origins and primordial beginnings, you know, the archetypal nature of things. And I guess this was always haunting me all the way until about 1959 and 1960 when I got interested in. Catholicism through T.S. Eliot and through that range of thinking. T.E. Hulme sort of led me to an interest in the Byzantine and in notions of abstraction as a kind of counterpoint to the Humanism of the late Renaissance. I was interested I guess in a kind of iconic imagery that I felt was lurking or buried under a lot of a abstractions at the time.
CUMMINGS: In Pollock.
SMITHSON: Yes. Buried in Pollock and in de Kooning and in Newman, and to that extent still is. My first attempts were in the area of painting. But even in the Artists Gallery show there were paintings carrying titles like White Dinosaur, which I think carries through right now, a similar kind of preoccupation. But I hadn't developed a conscious idea of abstractions. I was still really wrestling with a kind of anthropomorphic imagery. Then when I when to Rome I was exposed to all the church architecture and I enjoyed all the labyrinthine passageways, the sort of dusty decrepitude of the whole thing. It's probably a kind of very romantic discovery, that whole world. Prior to the trip to Rome I had just faced the New York art worked and what was developing there. So my trip to Rome was sort of an encounter with European history as a nightmare, you know.
CUMMINGS: All of it at once.
SMITHSON: Yes. In other words, my disposition was toward the rational, my disposition was toward the Byzantine. But I was affected by the baroque in a certain way. These two things kind of clashed.
CUMMINGS: All of it at once.
SMITHSON: Yes. In other words, my disposition was toward the rational, my disposition was toward the Byzantine. But I was affected by the baroque in a certain way. These two things kind of clashed.
CUMMINGS: Yes. But in the sense of forms and colors and images rather than the idea that they represented?
SMITHSON: Yes, I mean I never really could believe in any kind of redemptive situation. I was fascinated also with Gnostic heresies, Manicheism, and the dualistic heresies of the East and how they infiltrated into the …
CUMMINGS: But in what sense? - as abstractions?
SMITHSON: I think it was a kind of cosmology. I guess I was interested in some kind of world view. I had a rather fragmented idea of what the world was about. So I guess it was a matter of just taking all these pieces of fairly recent civilizations and piecing them together, mainly beginning with primitive Christianity and than going on up through the Renaissance. And then it became a matter of just working my way out from underneath the heaps of European history to find my own origins.
CUMMINGS: So it was really the ideas rather than the rituals of any of these things?
SMITHSON: Well, I was sort of fascinated by the ritual aspect of it was well. I man the ceremonial, almost choreographed aspect of the whole thing, you know, the grandeur…
CUMMINGS: The sound and lights.
SMITHSON: There was a kind of grotesqueness that appealed to me. As I said, while I was in Rome I was reading William Burroughs' Naked Lunch and the imagery in that book corresponded in a way to a kind of grotesque massive accumulation of all kinds of rejective rituals. There was something about the passage of time, the notion of the ritual as being defunct actually interested me more, erecting those kinds of ritual situations fascinated me.
CUMMINGS: You mean building monuments and…?
SMITHSON: Yes. The way Burroughs brings in a kind of savage Mayan - Aztec imagery to that; yet at the same time there was always an element of overt corruption surrounding the whole thing. It was a very strange combination of influences. Mallarme and Gustave Moreau and that kind of things was also still plaguing me.
CUMMINGS: A kind of decadence and end-of-the-century elegance.
SMITHSON: Yes. Which I felt was very much in Burroughs. So it wasn't so much a matter of belief or test of faith or something like that. It was a kind of fascination with these great accumulations of sculpture and labyrinthine catacombs…
CUMMINGS: You mean why they were built and what the purposes what?
SMITHSON: Yes. I mean I liked the uselessness of them. And also there were these great carvings and drapery out of rose marble and things like that with gold skeletons, you know underneath.
CUMMINGS: There seems to be a curious kind of macabre overlay on some of these things?
SMITHSON: Yes. I guess at that time there was. It took me a while to work out of that preoccupation. A kind of savage splendor, you know.
CUMMINGS: What has supplanted that?
SMITHSON: Well, gradually I recognized an area of abstraction that was really rooted in crystal structure. In fact, I guess the first piece of this sort that I did was in 1964. It was called the Enantiomorphic Chambers. And I think that was the piece that really freed me from all these preoccupations with history; I was dealing with grids and planes and empty surfaces. The crystalline forms suggested mapping. And mapping.b CUMMINGS: Mapping in what way?
SMITHSON: In other words, if we think of an abstract painting, for instance, like Agnes Martin's, there's a certain kind of grid there that looks like a map without any countries on it.
CUMMINGS: Oh, I see.
SMITHSON: So I began to see the grid as a kind of mental construct of physical matter, and my concern for the physical started to grow. Right along I had always had an interest in geology as well.
CUMMINGS: Was there a conflict of interest development there?
SMITHSON: A conflict?
CUMMINGS: Did you want to go into geology as an activity?
SMITHSON: No, I think the interest in geology sort of developed out of my perception as an artist. It wasn't predicated on any kind of scientific need. It was aesthetic. Also the entire history of the West was swallowed up a preoccupation with notions of prehistory and the great prehistoric epics starting with the age of rocks and going up, you know, through the…
CUMMINGS: Right. Through all those marvelous charts with different colors.
SMITHSON: The Triassic and the Jurassic and all those different periods sort of subsumed all the efforts of these civilizations that had interested me.
CUMMINGS: Well, what was happening just prior to the clarification of the grid system idea? Had you continued painting? Or did you stop painting? Or were you making things that were a combination?
SMITHSON: I sort of stopped. I did drawings actually.
CUMMINGS: What were they like?
SMITHSON: They were kind of phantasmagorical drawings of cosmological worlds somewhat between Blake and - I'm trying to think - oh, a kind of Boschian imagery.
CUMMINGS: There were still figurative overtones?
SMITHSON: Oh, very much, yes. Very definitely. They were sort of based on iconic situations. I think I made those drawings around 1960-61. They dealt with explicit images like, the city; they were kind of monstrous as well, you know, like great Moloch figures.
CUMMINGS: Were they large?
SMITHSON: No, they were very small.
CUMMINGS: Done in what kind of material?
SMITHSON: Pencil and paper.
CUMMINGS: Very complicated? Very traditional?
SMITHSON: Well, they were sort of rambling. They consisted of many figures … they were sort of proto-psychedelic in a certain kind of way. They were somewhat like cartouches. They freed me from - the whole notion anthropomorphism. I got that out of my system, you might say.
CUMMINGS: And the grids appeared in…
SMITHSON: Yes - well, it was more of a crystalline thing, more of a triangulated kind of situation. I started using plastics. I made flat plastic paintings. I have one in the front room that I can show you.
CUMMINGS: How did you pick plastics? Because that's shift from pencil and paper to…
SMITHSON: Well, actually there was a kind of interim period there where I was just doing mainly a kind of college writing. I did kind of writing paintings, I guess you'd call it, but they included pasting…
CUMMINGS: Just like Burroughs cut and pasted the poetry he did?
SMITHSON: Yes - well, not exactly. I would boats on a piece of wood or something like that. There was a lot of nebulous stuff I was doing then.
CUMMINGS: Testing materials?
SMITHSON: Actually there was a show at the Castellane Gallery which I suppose sums it all up to a great extent. For instance, I started working from diagrams. I would take like a evolutionary chart and then paint it somewhat in a kind of Johnsian
CUMMINGS: What about this endless series of group exhibitions that you've been in around the country over the years? Do you find them useful for you? Or are they just a kind of exposure?
SMITHSON: At that time I thought there was a need for them. I think that there was something developing - this was in the mid-sixties - that wasn't around before in terms of spaces and in terms of exhibitions. The works were making greater demands on interior spaces. The small galleries of the late fifties were giving way to large white rooms and they seemed to be a growing thing.
CUMMINGS: But by the late sixties everybody worked out of the buildings. SMITHSON: Yes. Well, there was always this move toward public art. But that still seemed to be linked to large works of sculpture that would be put in plazas in front of buildings. And I just became interested in sites… I guess in a sense these sites had something to do with entropy, that is, one dominant theme that runs through everything. You might say my early preoccupation with the early civilizations of the West was a kind of a fascination with the coming and going of things. And I brought that all together in the first article that I did for Artforum which was the "Entropy and the New Monuments" article. And I became interested in kind of low profile landscapes, the quarry or the mining area which we call an entropic landscape, a kind of backwater or fringe area. And so the entropy article was full of suggestion of sites external to the gallery situation. There was all kinds of material in that article that broke down the usual confining aspect of academic art.
CUMMINGS: Yes. Something that you buy and take home.
SMITHSON: I was also interested in a kind of suburban architecture: plain box buildings, shopping centers, that kind of sprawl. And I think this is what fascinated me in my earlier interest with Rome, just this kind of collection this junk heap of history. But here we are confronted with a kind of consumer society. I know there is a sentence in "The Monuments of Passaic" where I said, "Hasn't Passaic replaced Rome as the Eternal City?" So that is this almost Borgesian sense of passage of time and labryinthine confusion that has a certain kind of order. And I guess I was looking for that order, a kind of irrational order that just sort of developed without any kind of design program.
CUMMINGS: But it becomes, in a way, a kind of altering nature doesn't it?
SMITHSON: This is lodged, I think, in the tendency toward abstraction. Books like Abstraction and Empathy, where the tendency of the artist was to exclude the whole problem of nature and just dwell on abstract mental images of flat planes and empty void spaces and grids and single lines and stripes, that sort of thing, tended to exclude the whole problem of nature. Right now I feel that I am part of nature and that nature isn't really morally responsible. Nature has no morality.
CUMMINGS: But how do you feel a part of it? I get the feeling that you have a different sensibility now than, say, in the late fifties.
SMITHSON: Oh, yes - well, to an extent. I just think it's extended over greater stretches of time. In other words, it's almost as though all through this I was involved in a kind of personal archaeology, sort of going through the layers, of, let's say, the last 2,000 years of civilization, and going back into the Egyptian and Mayan and Aztec civilizations. I hitchhiked to Mexico when I was about nineteen and visited and pyramids outside of Mexico City.
CUMMINGS: Was that because you knew about them? Or you wanted to go to Mexico?
SMITHSON: I always had this urge toward all this civilized refuse around. And then I guess the entropy article was more about a kind of built-in obsolescence. In fact I remember I was impressed by Nabokov, who says that the future is the obsolete in reverse. I became more and more interested in the stratifications and the layerings. I think it had something to do with the way crystals build up too. I did a series of pieces called Stratas. Virginia Dwan's piece called Glass Strata is eight feet long by a foot wide, and looks like a glass staircase made out of inch-thick glass; it's very green, very dense and kind of layered up. And my writing, I guess, proceeded that way. I thought of writing more as material to sort of put together than as a kind of analytic searchlight, you know.
CUMMINGS: But did the writing affect the development of things that you made?
SMITHSON: The language tended to inform my structures. In other words, I guess if there was any kind of notation it was a kind of linguistic notation. So that actually I, together with Sol LeWitt, thought up the language shows at the Dwan Gallery. But I was interested in language as a material entity, as something that wasn't involved in ideation values. A lot of conceptual art becomes, you know essentially ideational.
CUMMINGS: How do you mean "material," though?
SMITHSON: Well, just a printed matter - information which has a kind of physical presence for me. I would construct my articles the way I would construct a work.
CUMMINGS: I'm curious about that. Does it relate to philosophy? Or to semantics? Or do you find that it relates to a more aesthetic attitude toward art?
SMITHSON: Well, I think it relates probably to a kind of physicalist or materialist view of the world, which of course leads one into a kind of Marxian view. So that the old idealisms of irrational philosophies began to diminish. Although I was always interested in Borges' writings and the way he would use leftover remnants of philosophy.
CUMMINGS: When did you get interested in him?
SMITHSON: Around 1965. That kind of taking of a discarded system and using it, you know, as a kind of armature. I guess this has always been my kind of world view.
CUMMINGS: Well, do you think it's so much the system that's the valuable aspect, or the utilization of it?
SMITHSON: No, the system is just a convenience, you might say. It's just another construction on the mires of things that have already been constructed. So that my thinking, I guess, became increasingly dialectical. I was still working with the resolution of the organic and the crystalline, and that seemed resolved in dialectics for me. And so I created the dialectic of site and nonsite. The nonsite exists as a kind of deep three-dimensional abstract map that points to a specific site on the surface of the earth. And that's designated by a kind of mapping procedure. And these places are not destinations; they're kind of backwaters or fringe areas.
CUMMINGS: How do you arrive at those different areas?
SMITHSON: I don't know - I guess it's just a kind of tendency toward a primordial consciousness, a kind of tendency toward the prehistoric after digging through the histories.
CUMMINGS: But do you work from, say, a large map? Or do you work from having been in that part of the world?
SMITHSON: Well, a lot of the nonsites are in New Jersey. I think that those landscapes embedded themselves in my consciousness at a very early date, so that in a sense I was beginning to make archaeological trips into the recent past to Bayonne, New Jersey.
CUMMINGS: So in a sense it was a real place that then became abstracted to a nonsite?
SMITHSON: Yes. And which then reflected the confinement of the gallery space. Although the nonsite designates the site, the site itself is open and really unconfined and constantly being changed. And then the thing was a bring these two things together. And I guess to a great extent that culminated in the Spiral Jetty. But there are other smaller works that preceded that - the investigations in the Yucatan.
CUMMINGS: How did that come about?
SMITHSON: Here was a kind of alien world, a world that couldn't really be comprehended on any rational level; the jungle had grown up over these vanished civilizations. I was interested in the fringes around these areas.
CUMMINGS: What do you mean, fringes?
SMITHSON: Well, like these backwater sites again, maybe a small quarry, a burnt-out field, a sand bank, a remote island. And I found that I was dealing not so much with the center of things but with the peripheries. So that I became very interested in that whole dialogue between, let's say, the circumference and the middle and how those two things operated together.
CUMMINGS: But most of the sites are not in metropolitan areas, are they? They're usually in the country.
SMITHSON: Most of them are in New Jersey; there's one in Bayonne, there's one in Edgewater, on in Franklin Furnace, one in the Pine Barrens. Since I grew up in New Jersey I would say that I was saturated with a consciousness of that place. And then, strangely enough, I did a double nonsite in California and Nevada, so that I went from one coast to the other. The last nonsite actually is one that involves coal and there the site belongs to the Carboniferous Period, so it no longer exists; the site becomes completely buried again. There's no topographical reference. It's submerged reference based on hypothetical land formations from the Carboniferous Period. The coal comes from somewhere in the Ohio and Kentucky area, but the site is uncertain. That was the last nonsite; you know, that was the end of that. So I wasn't dealing with the land surfaces at the end.
CUMMINGS: How did you develop the idea of the sites and nonsites, as opposed to building specific objects?
SMITHSON: Well, I began to question very seriously the whole notion of Gestalt, the thing in itself, specific objects. I began to see things in a more relational way. In other words, I had to question - where the works were, what they were about. The very construction of the gallery with its neutral white rooms became questionable. So I became interested in bringing attention to the abstractness of the gallery as a room, and yet at the same time taking into account less neutral sites, you know, sites that would in a sense be neutralized by the gallery. So it became a preoccupation with place.
CUMMINGS: What was your relationship with the Park Place group?
SMITHSON: I did show at Park Place once with Leo Vallador and Sole LeWitt. John Gibson was running it then. I knew him, and he was friendly with Virginia Dwan. I never really was that involved with Park Place.
CUMMINGS: Yes. I don't identify you with that place generally.
SMITHSON: No. I never really had the kind of technological optimism that they have. I was always questioning that.
CUMMINGS: It was an idea which didn't work?
SMITHSON: Yes. I preferred Sol LeWitt's mode of thinking. And Carl Andre's. But all those people were in some way connected with that. Also in 1966 I did an article with Mel Bachner on the Hayden Planetarium which, once again, was sort of an investigation of a specific place; but not on a level of science, but in terms of discussing the actual construction of the building, once again, an almost anthropological study of a planetarium from the point of view of an artist.
CUMMINGS: One thing you never finished discussing was the Dallas - Fort Worth Airport.
SMITHSON: Well, they eventually lost their contract. The piece were never built. Although there was interest, I don't think that they fully grasped the implications of that. I've been back there a few times since. I don't think they got out of me what they thought they would have gotten. But it was very worthwhile for me because it got me to think about large land areas and the dialogue between the terminal and the fringes of the terminal - once again, between the center and the edge of things. This has been a sort of ongoing preoccupation with me, part of the dialectic between the inner and the outer.


Text excerpted from ROBERT SMITHSON: THE COLLECTED WRITINGS, 2nd Edition, edited by Jack Flam, The University of California Press, Berkeley and Los Angeles, California; University of California Press, LTD. London, England; 1996
Originally published: The Writings of Robert Smithson, edited by Nancy Holt, New York, New York
University Press, 1979
ISBN # 0-520-20385-2

above copied from: http://www.robertsmithson.com/essays/interviews.htm

Open Book, Vito Acconci, 1974



In this video work from 1974 Vito Acconci's open mouth is framed by the camera in an extreme close-up, bringing the viewer uncomfortably close. A desperate sense of strained urgency comes across as Acconci gasps, "I'll accept you, I won't shut down, I won't shut you out.... Im open to you, I'm open to everything.... This is not a trap, we can go inside, yes, come inside...." Acconci continues to plead in this way for the length of the tape, his mouth held unnaturally wide open. The pathological psychology of such enforced openness betrays a desperate struggle to accept and be accepted by others. The sustained image of Acconci's open mouth also evidences a sinister, vaguely threatening streak that is more or less evident in much of Acconci's work.

A poet of the New York school in the early- and mid-1960s, Vito Acconci moved toward performance, sound, and video work by the end of the decade. Acconci changed direction in order to "define [his] body in space, find a ground for [him]self, an alternate ground for the page ground [he] had as a poet." Acconci's early performances—including Claim (1971) and Seedbed (1972)—were extremely controversial, transgressing assumed boundaries between public and private space, and between audience and performer. Positioning his own body as the simultaneous subject and object of the work, Acconci's early video tapes took advantage of the medium's self-reflexive potential in mediating his own and the viewer's attention. Consistently exploring the dynamics of intimacy, trust, and power, the focus of Acconci's projects gradually moved from his physical body (Conversions, 1971) toward the psychology of interpersonal transactions (Pryings, 1971), and later, to the cultural and political implications of the performative space he set up for the camera (The Red Tapes, 1976). Since the late '70s, Acconci has designed architectural and installation works for public spaces.

Above partially copied from, and for more information (and to order the tape) see: http://www.vdb.org/smackn.acgi$tapedetail?OPENBOOK

Tuesday, March 4, 2008

Web Aesthetics Interview with Vito Campanelli



Interview with Vito Campanelli about Web Aesthetics
By Geert Lovink

Ever since I worked with Matthew Fuller in 2004 on A Decade of Web Design, I have been interested in the question if there is such a thing as ‘web aesthetics’ that could operate beyond the overheated nineteen nineties Internet rhetoric. It is easy to historicize ‘net.art’ as a pseudo historical avant-garde and then declare it dead, but what’s the point of such an all too obvious statement? The Web continues to grow and change at an astonishing rate. It is not sufficient to criticize Web 2.0 as a remake of dotcommania. Corporate and state dominance of the Web continues to be a threat, but this should not shy us away from a rigorous theorization of the Web in all its aspects. It was on the Web that I first encountered the works of the Italian theorist, Vito Campanelli, culminating in a visit to his hometown, Naples, in October 2006. After an inspiring meeting in-real-life we continued our exchange online, culminating in this online interview.

Vito Campanelli is assistant professor of “Theory and technique of the mass communication” at University of Napoli ‘L’Orientale’ and a free lance contributor to magazines such as Neural, Boiler, and Memenest. Vito also co-founded the web designers collective Klash. From there, he joined USAD in 2005, a research and development group focused on e-learning. He is also an independent curator, working for cultural events in Naples such as Sintesi, the Electronic Arts Festival, and is the originator of the Web aesthetics research project called The Net Observer. More recently he co-founded the Napoli new media initiative MAO, the Media & Arts Office. Vito Campanelli published the book, L’arte della Rete, l’arte in Rete. Il Neen, la rivoluzione estetica about the artist Miltos Manetas.

GL: Let’s start. You’re working on ‘web aesthetics’. The first association, of course, would be with web design, HTML and the look and feel of a website. But perhaps that’s not what you’re aiming at.

VC: In my research into aesthetic forms of the Net, I make a clear division between commercial expressions and aesthetic expressions, without qualification. I’m not so interested in the latter, while I’m fascinated by the former - those aesthetic forms that exhaust their essence just in being there, without any intent or aim that exceeds the personal expressive needs of whoever designed them. This distinction could seem arbitrary- it could also find a basis if we consider that modern mediated mass communication is poles apart relative to any aesthetic feeling: vulgarity and arrogance nullify any hypothesis of meaning. On the contrary, the research of an aesthetic point of view is the attempt to assign - again - a sense to our human paths.

In my opinion aesthetics is the more powerful answer to the violence of mass communication (or modern commercial communication). Mass communication eludes every determination, it aims to be contemporaneously ‘one thing, its own opposite - and everything between the two opposites’. Exposing the message to all its possible variants, it finishes to abolish it. Indeed, the goal of mass communication is always the dissipation of any content.

The only alternative to the effects of mass communication is a return to an aesthetic feeling of things, a kind of aesthetics not so much ideological, but rather more active (e.g. Adorno) - a kind of aesthetics able to bring again into society and culture feelings of economic unconcern (rather an unconcerned interest), discretion, moderation, the taste for challenge, witticism, and seduction. Aesthetics is exactly this.

Talking about feelings and emotions means to free oneself from the communication domain, while facing a category of beauty has become one of the most subversive actions we can devise in contrast to the reigning ‘factory of culture and consensus’. Within this view I’m suggesting, technology stays in the background: it creates the necessary conditions for spreading one’s own creativity through digital media. If we accept this position, no matter if a website is made using HTML or Flash, what’s really important is the beauty it expresses.

GL: Do you find it useful to build a bridge back to the “classics” of aesthetics - from Kant to Croce? How should we read such old authors in the light of the Internet and its development?

VC: A theory that doesn’t interface itself to the historical presupposition of our thinking is nothing more than a stupid and useless utopia. Nevertheless, the authors you mentioned are not at the center of my thoughts. Kant doesn’t attribute any cognitive value to art, while Croce is sidelined with respect to Internet and its socio-cultural postulates. In Croce’s aesthetics there is a strong devaluation of technique, as he considers it extrinsic to the art and linked instead to the communication concept. Moreover, Croce himself doesn’t pose the question of communication. The intuition-expression is indeed already communication in itself. Croce would never say that the medium is the message. I refer to other authors, above all Deleuze and Guattari, who had the merit of prefiguring the actual rhizomatic structure of the Internet society, and Panofsky, who is a source of inspiration for Manovich. I find the approach of Rudolf Arnheim very valuable: according to him we must build aesthetics, starting from the perceptive and sensory world, not from the idea. If we consider the relational nature of most Net Art, it becomes interesting also trying to read, under a different lens, Herbert Marcuse’s Eros and Civilization.

GL: It is hard to move away from the postmodern chapter and the way that era defined aesthetics. Is that a struggle for you? Could we say that we, still, live in the aftermath of that theory storm and merely apply the collected insights of the late 20th century to a phenomenon like the World Wide Web?

VC: What you emphasize is a concrete risk and perhaps it is also a reason for the difficulties academia has in opening itself up to a dialectic comparison with the issues the Web has introduced. If we look closely at the more relevant aesthetic phenomenon in the last twenty-year period, Net Art, it becomes hard to refute that this movement, even in its heterogeneity, has introduced new and confrontational aesthetic canons. Above all, it seems crucial to me the overtaking of any distinction between content and form or medium: the interface (that, as Manovich asserts, replaces the form and the medium into the modern paradigm) is so merged with the content that thinking of it as a separate level means to eliminate the artistic dimension. Broadly speaking, I think that authentic advances will be reached when we cease thinking of the Web as an expressive medium, and more of a cultural and social interface.

GL: It is said that Deleuze and Guattari’s concept have become so virulent, so active, that they have passed the point of anticipation, and are now an integral part of our media life. It doesn’t mean that D&G and their followers were wrong or sold out. In fact, it points at a new condition of theory in which critical concepts start to open up spaces and come alive, in the midst of the mess called global capitalism. Seen in this light, what role should a theory of web aesthetics play?

VC: What happened to Deleuze and Guattari’s theories is merely what always happens: human thought is faster than technical progress. It often occurs that we are not able to understand the true significance of contemporary thought, nevertheless,afterwards, inrereading a book, we see clearly its capacity ofbeing ahead of its time. It’s a situation that characterizes not only philosophy but also, in general, literature. I’m still amazed, for example, at how some cyberpunk novels have anticipated the focal themes of our times, according to simple literary inventions. Gibson wrote Neuromancer(July, 1984) without any knowledge of the Web’s reality, still, he had not difficulty carrying his thought over technologicalart’s state.

My idea of aesthetics has - above all - a factual dimension. I’d like to think about a kind of aesthetics busy with ‘dirtying its hands’ with the concrete and daily world.Its role should be therefore giving back to us a beauty dimension which we can contrast against the widespread vulgarity. To contrast an ephemeral aesthetic act to the actual dogma of ‘creativity under command’, means to take oneself away from the alienation that characterizes contemporary creative production. To affirm that aesthetic forms possess a social and cultural (even pedagogic in some ways) value, it means to negate - at root - the modern social organization that comes to measure any expression, including artistic ones, on the basis of market value.

Again, to affirm that a message, a form, a thought, has an intrinsic value before the commercial one seems banal, nevertheless is an aversive affirmation if compared to that you describe as ‘the mess called global capitalism’. In my opinion, the diffusion of a Web aesthetics is ultimately one of the few practicable ways to liberate our new (digital) world from the slavery in which it has been condemned by commercial communication.

GL: It’s so easy these days to proclaim that theory is dead. How do you deal with such cynical observations? Is there an Italian equivalent of pragmatism?

VC: To ask an indolent idealistic Southerner a question about pragmatism could sound like a provocation, even if - to tell the truth - you get the point when highlighting the possibility of different approaches. I do believe that there are peoples who, due to historical and cultural traditions, are more inclined to theory, while others are more inclined to direct experience. Even with regard to new technologies, it seems to me that it’s possible to highlight an approach, predominantly European, that tends to make an issue of technique and to design paths between actual technologic conquests and the classic thought. There is another approach, one that finds its fulcrum in California, that appears instead much more focused on technique in itself. Manovich is an exception, but in his theories he continuously betrays his Russian origins. ‘Theory’s death’ is like ‘spring and autumn’s death’: a good topic of conversation for boring living rooms. History teaches us that theory always returns in unexpected ways. Theory is dead, long live theory!

GL: Do you teach Web aesthetics? Can you tell us something how students are bridging theory and the immense drive towards tinkering and producing?

VC: I wish I was teaching Web aesthetics! Actually, I teach ‘Theory and techniques of mass communication’ and I try to feed pills of aesthetic evaluations into these lessons.

As for students, they seem to me mainly oriented to use the more various objects (PC,digital devices, books, etc…) and not inclined to ask themselves questions about the things they are using. They use them without asking themselves where they come from or which valences they express over the function of use, or even, which evolutionary paths they design? This attitude is probably the fruit of the ruling consumerism that represents, de facto, the only historical reality that new generations know first hand. Nevertheless there is perhaps something more: the more or less widespread resignation and renunciation ofplaying an active and critical role in examining what surrounds us. Most of the students I usually meet seem to incarnate the ideal consumer model dreamed up by marketing gurus. They uncritically accept a lifestyle that other people have designed for them, rather than shaping their own. The picture of the situation could appear tragic, nevertheless, it’s amazing to look at the reactions that you can breed in them when you are able to uncover some conditioned thought processes of which they are victim. When it happens, you can clearly see how a growing interest rises in them, together with the determination to react (also in a creative way). The walk is quite long, therefore it’s important that none of us give up the responsibility to educate and make new generations aware.

GL: Can you tell us what your theory of Web aesthetics consists of? Is it a book that you’re working on?

VC: I’ve published a book on Miltos Manetas and the Neen movement that, in my opinion, is one of the more significant artistic avant-garde expressions in the last twenty-years. To state that “websites are the art of our times,” as Manetas did in his Manifesto, means to put intangible and immaterial artworks outside of the art merchant’s tentacles. Indeed, the market still doesn’t know how to sell objects like websites, but if we erase the commercial layer, then Art returns to its natural function: to open windows where mankind can look at its own condition.

At present I’ve finished, together with Danilo Capasso, another book that has moved from five questions about digital culture that Lev Manovich thought for us at the occasion of a lecture that Danilo and myself organized in Naples in April 2005. We asked more than 100 persons (artists, theorists, curators, mathematicians, etc.) all around the world to answer to Manovich’s suggestions and then we chose 50 contributions in order to publish them. The book is now complete with two different authors’ reflections but - unfortunately - we are still waiting for the editor to make up his mind and pass our work over to the press. This is one of the most significant problems of publishing nowadays: editors are far too slow to follow the velocity of circulation of modern ideas. More generally, I look forward to writing a book on “the aesthetics of the database” theme and lately, I’ve focused my research in this direction, but - to tell the truth - the visualization forms of data are so numerous that I’m still lost at sea.

GL: The first decade of web design was focused on speculative thinking about the potentials of the medium, followed by “best practices” literature and the long silence after the dotcom boom crashed. Where are we now?

VC: We are at the Web 2.0 point, and this indicates an evolution of the way we look at this medium. Despite a lack of unanimity on what Web 2.0 should be, we certainly have made some steps forward - for example, we have dropped the useless antithesis between texts and images: now we consider them as modalities of reading and representing reality, and we believe that a rich medium (such as the Web) has to enhance them both, instead of contrasting them. Nowadays we can easily observe, within the framework of the Net, words that become images and images that becomes words.

We have also dropped the ideas that the Web constitutes a return to the oral tradition or to the written word – indeed, both statements have proven fallacious, and we now prefer to speak about a continuum of languages. These conceptual advances also find a hands-on application in web design, as interface designs are responding to narrative and orientation needs that are miles beyond the early desktop metaphor. As a consequence, the web designer’s role is no longer to draw, but rather to arrange environments for interaction (between users, between image and text, between books and TV, between the symbolic and the perceptive, between the active and the passive, etc…). More generally, I think we have overcome that stage of excitement over the potentials of the medium, and we are now focusing on the nature of the Web itself - its developments and the interactions between the Net and society.

I feel tempted to suggest a bold comparison with the situation of falling in love: first comes the arousal over the ‘potentials’ of a body, then the attention shifts to the nature of the soul trapped in that body (a person takes the place of a body), and finally, all our thoughts are absorbed in imagining the possible relations between that person and people all around us (our family, our clan, our workmates, our flat mates, our playmates, our comrades, etc…). It’s also funny to note that, in accepting this comparison, we have to admit that network culture is a postulate of the early excitement over the Web (an excitement that had been driven by the dotcom boom), as a marriage is a postulate of the initial arousal over a body (driven by a hormonal boom), allowing us to put the two “booms” on the same level.

GL: Is theory in Italy a place of refuge because there is so little institutional support for new media in your country?

VC: Yes, it is. In my country new media are like Godot in Samuel Beckett’stragicomedy: all the institutions keep on chattering about the advent of the Internet and new digital tools, but nobody realizes that they already surround us. In this upsetting situation, theory becomes the only way to be in touch with such things.

GL: Could we also read the lively Internet scene in Italy as a subcultural necessity from the age of Berlusconi who managed to monopolize both commercial and state media when he ruled as prime minister? And, as a result of that could we say that there is a sort of ‘temporary compromise’ between autonomous cultures and more progressive part of the (IT) business community?

VC: On one hand the lively media scene in Italy is an answer to the Berlusconi monopoly on broadcast media, but we must not forget that the one you emphasized is not the only critical situation, indeed Italy is the country of monopolies, oligopolies, and cartels: Internet and telecommunications, banks and insurance companies, most of the vital business articulations are monopolized by the “usual suspects”. Onthe other hand there is a very deep-rooted tradition in media activism. It would suffice to remember the experience of Radio Alice that started transmitting in 1976, and introduced techniques such as linguistic sabotage and diffusion of arbitrary information. Many of the actual initiatives are expressly linked toones born at the end of the 1970s, although the needs of that period are replaced with more modern issues.

From my point of view, the most interesting aspect in media activism is that it leaves behind the dominant communication language; “breaking with language in order to reach life” as Artaud said. It’s fascinating to me how the language of advertising, as well as various modes of ideological communication, are revised into the best-made operations of subadvertising. Reusingelements of well-known media such as popular icons and clichés, along with the detournement of contemporary mass culture headlines, are very creative ways to criticize the context we live in. To my great displeasure I have to underline that often initiatives such as street TV or illegal radio exhaust their energy in building a new transmitting source but what fails is content. It’s like building empty boxes: after the initial curiosity, nobody wants really to get in.

I don’t see any progressive part of the (IT) business community in Italy. Sure, there is a part that looks ‘cool’: it’s the one that scans the autonomous cultures searching for ‘coolness’. The point is, there isn’t any dialogue. A dialogue presumes a predisposition to change one’s point of view and I’m quite sure that thebusiness communityabsolutely doesn’t want to put their assumptions up for discussion.

GL: You attended the MyCreativity conference in Amsterdam. Do you see any trace of the creative industries discourse in Italy? If Europe’s destiny is going to be exporting design and other lifestyle-related ‘experiences’, then Italy would be in the best possible position. Is it?

VC: Debate about the creative industry in Italy still has far to go. The term ‘industry’ is still not used in association with the term “creativity”, as we usually speak about the ‘fashion industry’, or ‘shoe industry’ or, even, ‘furniture industry’. This layout doesn’t encourage the emersion of the creative work’s element as lowest common denominator around the different entrepreneurial activities that bring to life the famous ‘Made in Italy’ moniker. Creative work is - without a doubt - at the bottom of the product ‘Italy’; nevertheless, the emphasis is always on Italian genius (that is, the attitude to invent surprising things), or on “Italian lifestyle”. I guess that if we took a poll of strangers accustomed to buying fashionable stuff made in Italy, we would discover that they believe they are buying the right to participate in the “Italian lifestyle”, more than the fruits of Italian creative labor.

GL: Southern Europe envies the North for all its festivals, centers and cultural funding whereas Northern Europeans can’t stop showing their excitement for the Virnos, Berardis, Negris, Agambens, Lazzoratos and Pasquinellis. Isn’t that a strange form of symbolic circulation? How do you see this play between ideas and institutional cultures on a European scale? Shouldn’t we just stop thinking in those terms and start working on equal levels and forget all this regional labeling? Eastern Europe, for instance, has suffered for many years from the regional stigma. Where you come from overdetermines what you do. Northerners tend not to respond to that criticism.

VC: Maybe the answer is already in your preamble: due to the fact that in Southern Europe it is quite tough to get funding and support for cultural initiatives (especially when you move outside of the mainstream), and many people are more inclined to make intellectual reflections, rather then to plan events. I would like to avoid any regional labeling, nevertheless it can be said, with some justice, that those labels express a state of affairs that is still heavily conditioned by disparities and specificities working on a regional basis. Also if we assume a merely linguistic point of view, it is completely evident that non-anglophone realities suffer enormously from the inability to participate in an active way with the European (or international) cultural debate. This fact pushes these realities to retreat into themselves and to bring to life expressive modalities distinguished by perspectives that are more regional than global.

As for Italy, one of the most interesting specificity is that the lack in cultural funding has transformed the country into an amazing training ground for auto-production phenomena. Operating ‘from the bottom’ is, in my opinion, a key phenomenon these days, indeed, it puts into the cultural economy some truly innovative dynamics, as long these dynamics break (finally) the chain constraining cultural production to the economy of (induced) consumptions and needs. From this field, to put a lens on the specificity of this Italian phenomenon could offer answers more interesting than the ones you obtain considering Italy in the overall European movement.

GL: Is it desirable for you to overcome net.art, media theory, and electronic arts by integrating it into a broader praxis that would not have a techno prefix?

VC: My attempt is just that: to free media theory and electronic arts from techno prefixes in order to consider them just as contemporary culture. In a book I wrote a couple of years ago, I stated that we need, now, to surpass the concept of Contemporary Art in order to define a new contest, one able to contain the theory and the culture born during the last years and centered around the new medium: the Internet. Indeed if Contemporary Art’s medium has been Television, it is right to close that chapter so we may open a new one dedicated to the cultural movements produced by the impact of the Net on contemporary society. It’s not just a question of definitions, rather, it is an issue of a cultural shift: giving up the critical and interpretive tools still in use, to build new ones rising from the awareness that the computer (or the database, as Manovich would say) has replaced narration as a predominant cultural representation.

GL: Let’s go back to web aesthetics. Besides beauty, could we also use the term ‘style’? Is there a positive and critical tradition of talking about ‘style’ or is that merely something for fashion magazines? Maybe it is not wise to look down on fashion… Is there style on the Net?

VC: Nowadays the term ‘style’ appears to be monopolized by fashion and design gurus, nevertheless, we should be able to overcome the nuisance that this linguistic abuse causes, in order to reactivate a genuine critical debate. To deny the existence of style means to erase more than five hundred years of philosophical and aesthetical reflections: the term “style”, in fact, has been used since the 16th century with the ascendance of the Renaissance ‘maniera’ that indicates the personal style of an artist. Style is not a genre and not prearranged forms that the artist can choose according to his preferences. Instead, style is a need because it reflects a way of living, thinking, and imagining the world in which the artist is immersed. Style is a reflection of the times, and very often the choice of a style is not even an aware choice: the artist applies the style of his environment/times without any consciousness (in this sense the critic is much more aware than the artist).

Style is always related to an epoch, thus it changes along with the life and the culture existing under the influence of social, economical and psychological factors. This is the reason style (as the expression of an epoch) is not transmitted from one generation to the next. Sometimes the term “style” is inaccurately described as ‘artistic individual preferences’ (‘le style c’est l’homme’), but we have to refuse this equivocal interpretation: individual forms and preferences need a different denomination, while style is – today as it was 500 years ago – the common language of an epoch. If we accept this interpretation, the pretension of ‘being without a style’ becomes silly and disingenuous: can we imagine an artistic work that doesn’t reflect its times?

When I hear speeches about the refusal of style, my mind goes immediately to the characters of an Orhan Pamuk’s novel: My Name is Red. The main characters in this novel are miniaturists of the Ottoman Empire that discuss (and fight and kill each other) around the subject of style, the question is: which is true art? The expression of the individual artist, or a perfect representation of the divine (in which the artist suppresses any trace of his personal vanity)? The Nobel Prize-winning’s novel describes a very paradigmatic situation: two different cultures are colliding (the Ottoman Empire ‘meets’ the Venetian Empire) and a new epoch rises. There is nothing to do for the miniaturists - a new epoch introduces a new style, and all their efforts to keep the traditional approach to the miniature are in vain.

If we look at the Net we can clearly see a lot of genres (mail art, ASCII art, generative art, hacker art, pixel art, and so on…), but we can also identify a style. A couple of the main elements of this style are – in my very personal opinion – the remixing attitude and the D.I.Y. practice. Human culture has always been defined by its ability to remix ideas, concepts and inspirations, but nowadays there is something new: the new media advent has extended our potential to such an extent that we remix continuously, even when we are not aware of it. New media force us to do a continuous ‘cut and paste’ of the endless digital data surrounding us. Thus, we can assume that remixing is the composition method of our times.

At the same time, new media give us the potential to get our hands around this growing digital data sea, indeed, we can manage and shape it even if we don’t have particular expertise. So we draw data from an endless source and we recombine them using all kind of digital tools, in few words: we remix culture on our own. In this situation, can we imagine an artistic expression that is immune to the two most popular practices of our times? I don’t think so. Instead, the style of our epoch can be found into what I am tempted to call: R.I.Y. (Remix It Yourself).

Obviously, there are other elements that contribute to the actual style, for example, it’s easy to observe how non-linear narrative is taking linear narrative’s place. Instead of denying the concept of style, we should look around us to identify what are the characteristics of our times, and in doing that, we would also understand what the actual style is shaped by.

GL: How do you deal with the popular in web aesthetics? Often it is said that popular culture is so trashy. But with Internet culture the masses of users these days are so advanced. Theory and criticism have yet to discover blogs, Second Life, Wikipedia and all that. Having said that, it’s clear we no longer live in the 1980s and have to promote a serious study of popular (media) culture. Cultural Studies has established itself in such a big way, we shouldn’t have to make such calls… Still there is the question, from a theory point of view, whether or not to overcome the popular.

VC: What is the “popular”? This is a good starting point, if we refer to the Web, and broadly to digital media. Common people are the vanguard we need to test our theories, our hypothesis, our projects, and our products too. Who’s discovering a new world like Second Life? Who’s populating our databases, our wikis and our blogs? Who’s testing our new digital tools? We need them to reach a critical mass. As a consequence all the communication is directed to them: ‘try this new product for free’, ‘trial period’, ‘make a free tour’, ‘open your own blog’, ‘publish your photo album’, these and many others formulas witnessing that we need the masses of users in order to get feedback, to give basis to our theories, to shape our products.

We don’t need them just as audience (the TV age model), the Internet age postulates an active participation, thus, the masses are required to turn themselves into players. What would remain of Web 2.0 and social networks without masses? A desert, I guess.

With all the digital media and contexts we are creating the masses have also produced an incredible amount of content. If that is actually what we define as ‘popular culture’, then the questions are: what are we supposed to do with all this stuff? Is this cultural production significant? Should we spend our time in studying and analyzing it?

For sure we don’t have time to do that, so (usually) we limit ourselves to give a bit of our attention to the events that, pushed by mass media, bounce under our noses. The most interesting thing for me is to observe how the top rated/most viewed videos on YouTube are all ‘commercial TV like’ products; the usual Second Life public spaces (streets and buildings) are crowded with more advertising than Las Vegas (most of them are dedicated to sex); the stick memories of the average MP3 players are filled with the same music you can listen to on any commercial radio station, and shall we talk about the subjects of the photos stored in millions of digital cameras?

What I’m trying to mark is that with new media we are repeating the stupidity and the uselessness of our TV formats, the advertising’s invasion of any public space, the boredom of the pop music scene, etc… Vulgarity and the dissipation of any significance are moving from old media to new media, and I don’t see any good reason to spend my time with such ‘popular culture’.

Besides this, it’s also very interesting to observe how the old media are becoming more and more permeable to blogs and D.I.Y. information. This phenomenon is not due to a fascination in more democratic information sources (the traditional media holders hate new media and people involved with it), on the contrary - the pressure is rising due to the growth of the ‘eyes’ (digital cameras and all the new devices) that are watching the same events that mainstream media are reporting to us: the possibility of being uncovered are too many and broadcast journalists are forced to tell the truth (or – at least – a plausible version of it). As a consequence, blogs have become the major source of news and information about the Abu Ghraib prison abuse scandal (a scandal born thanks to modern digital devices) and the Iraq War. Then the question is: what impact is the blogosphere having on the traditional media’s control over news and information? We also have to consider that bloggers are often the only real journalists, as they (at their own risk) provide independent news in countries where the mainstream media is censored or under control.

GL: Is it your aim to promote sophistication in web design? How can we identify, and then design sophisticated communication?

VC: I don’t like sophistication very much, I prefer a minimalist approach to web design, with clear and linear interfaces that give intuitive access to sophisticated and very structured data. When you have to manage complex data sets or very rich multimedia contents, the best you can do is design a structure that is very minimal. Indeed, you don’t have to add meaning to the content you are representing, otherwise you make it useless and baroque. Nevertheless, minimalist doesn’t mean careless or dull, instead it means “not one sign more than necessary”, it means taking care of details, it means being moderate and objective.

We also have to consider that there are so many kinds of data that there can’t be one universal formula of access. In fact, some information, such as the structure of a network, need graphic expedients to be understood. Also, there are many realities that have no meaning if showed only in a textual format. In those cases we use graphs, charts, etc., and very often we obtain wonderful and unexpected forms. For example, if you look at the Manuel Lima’s project, Visual Complexity (www.visualcomplexity.com), you’ll easily find many wonderful visualizations of complex networks.

In view of such artistic representation of data the problem becomes: where is the line? How much graphic sophistication (or embellishment) do we need to solve a visualization problem? I guess the answer can found on a case-by-case basis, and the only line we can certainly detect is the one between the amount of complexity required by a representation (objective factor) and the self-satisfaction that pushes any designer into going over what is required (subjective factor).

(edited by Henry Warwick)



URLs:

Vito Campanelli’s home page: http://www.vitocampanelli.it/
Media & Arts Office: http://www.mediartsoffice.eu/
Web designers collective Klash: http://www.klash.it
The Net Observer: http://www.thenetobserver.net
Boiler magazine: http://www.boilermag.it

above copied from: http://www.networkcultures.org/geert/web-aesthetics-interview-with-vito-campanelli/